IBTM Connect is putting on a wide selection of interactive webinars for you to attend, focusing on delivering you the great insights you need to grow in the events industry and to help you thrive now and in the future.

it’s time – Launch of a Global Report on Destination Marketing & Communications

The official launch of this report follows an extensive survey which targeted 224 City, Regional and National Convention Bureau and Destination Marketing Organisations whose primary role is in the promotion and hosting of business events. The report highlights a number of key findings specifically related to marketing and communications.

Benefits or outcomes the viewer will get from joining the session
-	Discover how destinations have communicated with their audiences during the pandemic
-	Learn what channels they are planning to use as part of their recovery
-	Find out what level of future marketing spend is projected
-	Obtain a free copy of the full report following the session

davies tanner has been delivering engaging and powerful communications strategies and campaigns for the travel, tourism, culture and events sector for the past 23 years. With specialist expertise, media relations, social media, digital and creative services, we have deep-rooted and influential connections across the sector and support some of the world’s best-known destinations, hotels and venues as well as several of the industry’s leading global trade shows and associations.

it’s time – Launch of a Global Report on Destination Marketing & Communications

In December last year IBTM presented its World Trends Report, with its author Alistair Turner looking at the future destiny of the meetings and events industry. Three months later, and with so much changing globally, we revisit the report and talk to Alistair about where he sees the industry in 2021 and beyond; what did the report predict, what has changed, what cas come true, and what new trends are emerging that will change the way meetings and events are managed in the future. 

With special insight on the overarching trends of risk, security, sustainability and the move to virtual, as well as how the relationship between delegates, organisers and businesses could have changed forever in the wake of the pandemic. The talk will also touch on the new model agencies, suppliers and technology that will be shaping a new look industry, as we look towards 2022 and beyond.

IBTM World Trends Report Revisited

1. How to source diverse talent in an industry which might lack diversity
2. How to ensure you prepare your workforce to welcome new diverse talent 
3. How you generate long term ROI from Diverse recruitment

Future proofing your talent and workforce with a lens on diversity and inclusion

•	To educate meeting planners/event organizers on how to organize events in Singapore & MBS during this period. 
•	To showcase and give clients reassurance on the Customer Journey in Singapore (in the new norm)
•	To showcase sustainability efforts  at MBS
•	To generate interest and potential leads for International Corporate to Singapore/MBS

Build Back Better

Personal branding is no longer optional. With the majority of people working from home, how can you enhance your online personal and company brand to stand out from the crowd? Join this panel discussion to hear from the experts and understand how you can become a master in personal branding.

During this session, you will learn:
•	Actionable tips you can implement immediately
•	How to leverage social media
•	Understand how personal branding can create future opportunities

Panellists:
•	Natasha Layal, Managing Partner, Expocast
•	Lorena Avila Vasquez, Marketing & Channel Manager, The Siemon Company
•	Kim Goetze, Event Manager

Top tips to become a master in personal branding

In this webinar three brilliant speakers from across the MICE industry discuss the steps Italy is taking to prepare for a brighter events future. 

1. Learn about the role tourism organisations can play in your new MICE strategies and activities.
2. Gain insights into how Milano is preparing to open its doors to visitors and restart business.
3. Explore and find out how you can reinvent your congresses to meet the needs of the meetings of tomorrow.

You don't want to miss this!

Ready for a brighter future: Italy restarts with full speed

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