IBTM Connect is putting on a wide selection of interactive webinars for you to attend, focusing on delivering you the great insights you need to grow in the events industry and to help you thrive now and in the future.

it’s time – Launch of a Global Report on Destination Marketing & Communications

The official launch of this report follows an extensive survey which targeted 224 City, Regional and National Convention Bureau and Destination Marketing Organisations whose primary role is in the promotion and hosting of business events. The report highlights a number of key findings specifically related to marketing and communications.

Benefits or outcomes the viewer will get from joining the session
-	Discover how destinations have communicated with their audiences during the pandemic
-	Learn what channels they are planning to use as part of their recovery
-	Find out what level of future marketing spend is projected
-	Obtain a free copy of the full report following the session

davies tanner has been delivering engaging and powerful communications strategies and campaigns for the travel, tourism, culture and events sector for the past 23 years. With specialist expertise, media relations, social media, digital and creative services, we have deep-rooted and influential connections across the sector and support some of the world’s best-known destinations, hotels and venues as well as several of the industry’s leading global trade shows and associations.

it’s time – Launch of a Global Report on Destination Marketing & Communications

In December last year IBTM presented its World Trends Report, with its author Alistair Turner looking at the future destiny of the meetings and events industry. Three months later, and with so much changing globally, we revisit the report and talk to Alistair about where he sees the industry in 2021 and beyond; what did the report predict, what has changed, what cas come true, and what new trends are emerging that will change the way meetings and events are managed in the future. 

With special insight on the overarching trends of risk, security, sustainability and the move to virtual, as well as how the relationship between delegates, organisers and businesses could have changed forever in the wake of the pandemic. The talk will also touch on the new model agencies, suppliers and technology that will be shaping a new look industry, as we look towards 2022 and beyond.

IBTM World Trends Report Revisited

1. How to source diverse talent in an industry which might lack diversity
2. How to ensure you prepare your workforce to welcome new diverse talent 
3. How you generate long term ROI from Diverse recruitment

Future proofing your talent and workforce with a lens on diversity and inclusion

•	To educate meeting planners/event organizers on how to organize events in Singapore & MBS during this period. 
•	To showcase and give clients reassurance on the Customer Journey in Singapore (in the new norm)
•	To showcase sustainability efforts  at MBS
•	To generate interest and potential leads for International Corporate to Singapore/MBS

Build Back Better

Personal branding is no longer optional. With the majority of people working from home, how can you enhance your online personal and company brand to stand out from the crowd? Join this panel discussion to hear from the experts and understand how you can become a master in personal branding.

During this session, you will learn:
•	Actionable tips you can implement immediately
•	How to leverage social media
•	Understand how personal branding can create future opportunities

Panellists:
•	Natasha Layal, Managing Partner, Expocast
•	Lorena Avila Vasquez, Marketing & Channel Manager, The Siemon Company
•	Kim Goetze, Event Manager

Top tips to become a master in personal branding

During this session learn from a human rights expert and understand how human rights best practice can be translated into the planning of an event and why this is the future best practice for events. If you are a corporate event planner, this is vital information for you.

Learning Outcomes:
•	Learn what human rights are 
•	Learn how to use guidelines co-created by Unicef UK and Positive Impact Events on the consideration of human and child rights when planning an event
•	Understand how engaging your stakeholders will help you ensure your event demonstrates best practice for the consideration of human rights

What do event organisers need to know to address inequalities

The term “work-life balance” demands that life and personal emotions should be kept out of the workplace. We need to create an environment where life is integrated, and to acknowledge that we are complete beings. The goal should be work-life harmony: work is part of life, and life is part of work. 

Learn how to listen and communicate more effectively, and develop others as leaders, for your organisation to grow and become a success.

Leadership: Is it “work-life balance” or “work-life harmony”?

Over the past few months, most organisations have had to move their meetings online, and virtual events have become the default method of bringing colleagues together for the purposes of discussion, training and information-sharing. Many such organisations will have discovered, or will have been reminded of, the convenience, cost-savings and other advantages that virtual meetings can offer. So, as more and more governments are lifting the ban on face-to-face gatherings, now is the moment for all of us in the meetings industry to advocate strongly for a return to the use of live business events. Whether you are an events planner who needs to remind your clients of the value of offline meetings, or whether you need to persuade board members or others within your own organisation, this webinar will give you the tools you need to make a convincing case for the resumption of face-to-face events as a communications tool.
Learning outcomes
•	Identifying the disadvantages and limitations of online events
•	Examining the evidence for the power of face-to-face events in enabling organisations to meet their business objectives.
•	Identifying the business situations in which the face-to-face format is the best solution, and when online is an acceptable solution.
•	Investigating the role of hybrid events.

Championing the Unbeatable Power of Face-to-Face Events

In response to SARS-CoV-2 coronavirus, and with the purpose of contributing to the economic recovery by guaranteeing absolute safety for its customers and employees, Fira de Barcelona has carried out a comprehensive study of the risk of infection by the virus during its trade fair activity. This has enabled the venue to design and implement measures geared towards preventing and mitigating the above risk. The webinar will detail the steps followed in the risk analysis and the mitigation measures that will be in place.

Covid-19 Risk Mitigation Plan in events at Fira Barcelona

Join us for a special webinar to discuss economic recovery using business events, delivered by JMIC & The Iceberg and with support of the four leading global industry trade events - IBTM, AIME, IMEX and Meetings Africa.
 
The webinar combines more than 25 industry perspectives from around the globe, as well as an interactive conversation with renowned global cities authority Professor Greg Clark, to deliver insights into what factors are most likely to emerge as industry drivers and competitive issues in a post COVID-19 world.

The JMIC Manifesto for Economic Recovery Using Business Events

COVID-19 has presented extraordinary challenges for the hospitality industry with the majority of hotels forced to close their doors temporarily. As lockdown restrictions lift and people begin to travel once again, what changes are hotels going to have to implement?
Join this panel discussion to hear from hotel leaders who will be discussing the initiatives and protocols they have put in place to ensure the safety of their customers as well as to encourage bookings in a post-COVID-19 world and what does the new normal look like?

Panellists:
•	Ian Leat, Regional Director Western Europe, Global Sales Office, Marriott Hotels International
•	Carey Duckworth, Group Director of Sales, Corinthia Hotels
•	Hilary Patterson, Director of Global Sales MICE Europe, Wyndham Hotels & Resorts
Moderator: Alistair Turner, Managing Director, EIGHT PR & Marketing

The Future of Hotels

B2B influencer marketing is not common in our industry, perhaps due to misperception or a lack of information. B2B influencer marketing has so much potential and possibilities, and now we are more online than ever before, it will play a bigger role now and in the near future. In this session we will go through the entire process of B2B influencer marketing, and learn how influencer marketing can contribute to your company brand.
•	What is B2B influencer marketing
•	What are the advantages of B2B influencer marketing
•	How to create a successful influencer campaign
•	How to set-up an influencer campaign with a limited budget
•	Insights from previous campaigns

Unlock the power of B2B influencer marketing

Whilst nothing compares to face-to-face interaction, virtual and hybrid meetings and events are an effective way to reach a broad audience and maximize your investment. At the same time, they provide a platform to remain connected, engage, inform, and inspire attendees.  Although technology is an integral part, it certainly is not the only consideration. It is important to think about virtual or hybrid meetings and events as you would any live event. All the creativity that meeting planners bring to face-to-face meetings and events can be repackaged in a virtual environment, albeit, in different ways.

So how can you move your physical meeting or event to a digital version?  During the session, we will be discussing the 8 key components we recommend you consider within the lifecycle of your virtual and hybrid meetings and events.  We will provide best practices across the end-to end meetings and events management process to help you create a truly integrated and engaging experience for virtual and hybrid attendees.

Speaker 1: Milton Rivera, Vice President, Global Client Group, American Express Meetings & Events
Speaker 2: Ariana Reed, Client Strategy, American Express Meetings & Events
Speaker 3: Sue Darlaston, Head of Business Development, UK, American Express Meetings & Events

8 Key Considerations to Create Engaging Virtual and Hybrid Event Experiences

During this time it's important to keep connected with those around you. Whether or not you are able to do business, you should still be connecting with your audience on a regular basis. In this webinar we will be talking about the 5 biggest social strategies you need to maintain a long-distance relationship with your audience.
1.	Be there. Find out where your audience is, and be there to continue the conversation.
2.	Dress to impress. Learn how to create content that attracts their attention and is true to your voice.
3.	Prove that chivalry isn't dead. Figure out how to have virtual dates, often. Stay in their feed and keep them happy.
4.	Improve your small talk. Small talk is ok, An engaging conversation is better. Learn how to figure out what your audience wants, and then give it to them.
5.	Follow up. Don't disappear. Find out which free or low cost tools you can use to stay on top of your content and your conversation.

5 social strategies to maintain relationships with your audience during Covid-19

Join this session for a live Q&A with the ‘world’s leading virtual summit expert’ Navid Moazzez. He will be answering all of your questions on how to run successful and profitable online events. 

Navid will explore how you can adapt your event strategy from offline to online virtual events and he will be able to advise you on the tools that you should be using.

How to run successful and profitable virtual events

The COVID-19 Coronavirus pandemic has had an immense impact on the MICE industry and the entire world. As well as dealing with practical issues, venues and organisers have had to work out what to say, and when, to their teams, stakeholders, suppliers and the public as the crisis unfolded, with news changing day by day.
MICE- crisis management can support you in rethinking your strategies and helping to prevent future crisis situations. Crisis Management is a great tool to find effective solutions and create new ideas.
In this webinar, Steff Berger will study the different approaches to communications during the COVID-19 pandemic and analyse recent messages and announcements to understand what makes for a successful outcome in very difficult and evolving circumstances. You will receive a first impression of MICE Crisis Management and a step-by-step guide on how to integrate these ideas into your planning for events.

MICE-Crisis Communications and post-COVID-19

This session will look at steps you can take to improve your mental health in lockdown and beyond. We will be discussing the 4 pillars of wellbeing – Mental, Physical, Spiritual & Emotional how they work for you as an individual and in the work place, breaking the myths around workplace wellbeing in the events industry (including in lockdown!).

What you can do to improve your mental health at work, rest & play

In this webinar three brilliant speakers from across the MICE industry discuss the steps Italy is taking to prepare for a brighter events future. 

1. Learn about the role tourism organisations can play in your new MICE strategies and activities.
2. Gain insights into how Milano is preparing to open its doors to visitors and restart business.
3. Explore and find out how you can reinvent your congresses to meet the needs of the meetings of tomorrow.

You don't want to miss this!

Ready for a brighter future: Italy restarts with full speed

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