You need product analytics. Practically every blog post is telling you that you should inform your product roadmap with data. However, the Medium posts and technology vendors don't tell you that product analytics is a cross-functional discipline. Using data for product decisions involves developing reliable business, technology, and devops competencies to turn data into insights. In this talk, Jeff Sloan will explore how Treatwell has taken a decentralized approach to product analytics, and how Snowplow Analytics enables Treatwell's product teams to self-serve their event tracking, reporting, and product analytics needs.
Speaker: Jeff Sloan, Data Product Manager at Treatwell
Aidan Ranford, Solutions Architect from Snowplow