Harnessing the power of real time processing for personalised customer comms In this talk Chirag and James will look at a real-world example of, how moving to a Kafka backed streaming architecture CTM, has greatly improved the way the business communicates with its' customers.
• Chirag will give an overview how we are using customer data to communicate to customers using the latest & greatest understanding of the customer, in order for CTM to give the most relevant and contextual experience for long term customer retention.
• James will look in more detail at how observability and testing are keys to developing stable, reliable and scalable real time streaming micro-services.