TikTok for Business: Can you dance your way to success?

Presented by

Abby Katz, Senior Marketing Manager, Mavrck

About this talk

If excessive time quarantined at home has taught us anything, it's that people will find all kinds of creative ways to express themselves on the internet if given enough time and adequate tools. If that describes you during this time, you are not alone. With an uptick in screen time and new ways to entertain ourselves has come what feels like an explosion in TikTok usage across our networks. According to Music Business Worldwide, the video app saw saw a 27 percent increase in the first 23 days of March compared to February with 6.2 million downloads. But what does this mean for business? Is now the time for you to be thinking about whether TikTok is a platform you need to be integrating into your social and content strategy? Join us for a Lunch 'n' Learn to learn about: *TikTok 101 *Who is using TikTok - and has this changed in recent months? *How to Activate TikTok in your influencer marketing efforts This is intended to be conversational, so please come ready to share your own experience, examples and best practices.

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