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Using video marketing confidently and effectively when resources are tight

None of us are strangers to the importance of video in our content marketing strategies. In fact, 85% of internet users in the U.S. consume video content monthly and 54% of consumers want to see more video content from the brands they support. But what do you do if you want to incorporate more video content but you're not a professional videographer? Join this webinar to learn about
-Crafting a video strategy to set yourself apart;
-Creating an engaging and authentic on-camera presence;
-DIY video creation when resources are tight (like during quarantine) and;
-How to effectively batch create video content to simplify your content strategy

About Meaghan: Meaghan Corson is a former CBS news reporter with experience building video programs for various organizations from startups and small businesses to billion-dollar software and medical companies. Executives and professionals seek Meaghan’s expertise to map out their video strategy and improve their on camera skills so they can achieve their marketing, sales, and internal communications goals.
Recorded May 27 2020 50 mins
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Meaghan Corson, Video Marketing Consultant
Presentation preview: Using video marketing confidently and effectively when resources are tight

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  • How content ops can help you shift your content strategy quickly Recorded: Jun 30 2020 46 mins
    Janet Mesh, CEO, Aimtal; Damian Roskill, VP Marketing, Device42; Mike Brown, CEO, nDash
    We all love a good plan. As marketers, we idolize the plan. We go into a new year or quarter with a beautifully polished vision that has been signed off on by stakeholders and clients alike. But what happens when the market changes quickly? Or we are hit with disruption that suddenly makes all of our plans moot? We must shift our strategies - quickly. This gets more difficult as the scale of your operations gets larger.

    Content operations, the work of actually getting the content done, is key to this agility. A new plan is only as effective as how quickly you can turn it around, understand how it is performing, manage updates, and continue to iterate.

    Join our panel of experts to talk about:
    -Why content is never truly ‘done’ and what this means for content strategies
    -How to go about building a content operations that enables agility
    -Why the ability to shift quickly can set you apart from competitors
    -Developing a strategy that puts the customer at the forefront when a shift is required
  • Using video marketing confidently and effectively when resources are tight Recorded: May 27 2020 50 mins
    Meaghan Corson, Video Marketing Consultant
    None of us are strangers to the importance of video in our content marketing strategies. In fact, 85% of internet users in the U.S. consume video content monthly and 54% of consumers want to see more video content from the brands they support. But what do you do if you want to incorporate more video content but you're not a professional videographer? Join this webinar to learn about
    -Crafting a video strategy to set yourself apart;
    -Creating an engaging and authentic on-camera presence;
    -DIY video creation when resources are tight (like during quarantine) and;
    -How to effectively batch create video content to simplify your content strategy

    About Meaghan: Meaghan Corson is a former CBS news reporter with experience building video programs for various organizations from startups and small businesses to billion-dollar software and medical companies. Executives and professionals seek Meaghan’s expertise to map out their video strategy and improve their on camera skills so they can achieve their marketing, sales, and internal communications goals.
  • TikTok for Business: Can you dance your way to success? Recorded: May 7 2020 29 mins
    Abby Katz, Senior Marketing Manager, Mavrck
    If excessive time quarantined at home has taught us anything, it's that people will find all kinds of creative ways to express themselves on the internet if given enough time and adequate tools. If that describes you during this time, you are not alone.
    With an uptick in screen time and new ways to entertain ourselves has come what feels like an explosion in TikTok usage across our networks. According to Music Business Worldwide, the video app saw saw a 27 percent increase in the first 23 days of March compared to February with 6.2 million downloads.
    But what does this mean for business? Is now the time for you to be thinking about whether TikTok is a platform you need to be integrating into your social and content strategy?
    Join us for a Lunch 'n' Learn to learn about:
    *TikTok 101
    *Who is using TikTok - and has this changed in recent months?
    *How to Activate TikTok in your influencer marketing efforts
    This is intended to be conversational, so please come ready to share your own experience, examples and best practices.
A virtual community for content marketers, producers, and strategists
More info coming soon!

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  • Title: Using video marketing confidently and effectively when resources are tight
  • Live at: May 27 2020 4:30 pm
  • Presented by: Meaghan Corson, Video Marketing Consultant
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