How content ops can help you shift your content strategy quickly

We all love a good plan. As marketers, we idolize the plan. We go into a new year or quarter with a beautifully polished vision that has been signed off on by stakeholders and clients alike. But what happens when the market changes quickly? Or we are hit with disruption that suddenly makes all of our plans moot? We must shift our strategies - quickly. This gets more difficult as the scale of your operations gets larger. Content operations, the work of actually getting the content done, is key to this agility. A new plan is only as effective as how quickly you can turn it around, understand how it is performing, manage updates, and continue to iterate. Join our panel of experts to talk about: -Why content is never truly ‘done’ and what this means for content strategies -How to go about building a content operations that enables agility -Why the ability to shift quickly can set you apart from competitors -Developing a strategy that puts the customer at the forefront when a shift is required