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2021: A Marketing Mystery?

Presented by

Dan Shure, Owner, Evolving SEO; Theodora Berenson, Director of Content Development & Marketing, CBS Corporation

About this talk

Let's be real...2020 has been anything but predictable in both our personal lives and our jobs as marketers.  We've faced a pandemic, a challenging economy, and a tumultuous political atmosphere.  We spent the majority of the year in survival mode, making hard pivots and working long hours to do so. It seems like each month brought another controversial, but important, topic to the forefront that our brands and businesses had to navigate. It's been a wild ride but we've just about made it to the end.  So the next question arises.....what will 2021 be like? If it's just as crazy, has 2020 prepared us for it? What aspects of 2020 will stay and which will go? What trends will we latch onto? And what do we think is on its way but hasn't quite hit us yet? Join us as we talk to some of Boston's top minds on content and SEO trends that we'll see going into the new year.
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Boston Content

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