Name: Freelancer Series, Pt.3: The power of a personal brand
Start: 2021-03-18T18:00:00Z
End: 2021-03-18T18:00:34.000Z
Location: BrightTALK
Rating: 4.5

In the second part of this three-part freelancer series, we speak with Jessie Coan, President of Jessie Coan Marketing, on what it takes to get started as a freelancer. Whether you're starting as a side hustle or going all-in this year, we'll dig into how to find clients, establish rates, find the right niche, create a portfolio and more!

Freelancer Series, Pt.2: Getting started & securing that first client

Freelance careers are soon to be booming, according a Forbes article from June 2020. With 47% of hiring managers planning to hire independent professionals since the pandemic began, this is a bright spot for many either building a freelance practice or considering it. So what does this look like in practice? In the first of our 3-part freelancer series,

Freelancer Series, Pt 1: Growing your freelance marketing practice in a pandemic

Content generation strategies have had to pivot to meet the needs of a virtual world in 2020. For our final BrightTALK Local of the year, we are partnering with Boston Content and DC Marketing Tech Talks to bring together some of the best demand generation thought leaders in North America. The panel will have an in-depth discussion on: 
- Creating engaging online experiences that drive bottom-line results
- The science behind content that makes an impact 
- Driving demand with virtual event content
- Building an always-on campaign strategy to constantly push leads through the funnel

BrightTALK Local North America: Content Strategy in a Virtual World

Let's be real...2020 has been anything but predictable in both our personal lives and our jobs as marketers.  We've faced a pandemic, a challenging economy, and a tumultuous political atmosphere.  We spent the majority of the year in survival mode, making hard pivots and working long hours to do so. It seems like each month brought another controversial, but important, topic to the forefront that our brands and businesses had to navigate. It's been a wild ride but we've just about made it to the end. 

So the next question arises.....what will 2021 be like? If it's just as crazy, has 2020 prepared us for it? What aspects of 2020 will stay and which will go? What trends will we latch onto? And what do we think is on its way but hasn't quite hit us yet?

Join us as we talk to some of Boston's top minds on content and SEO trends that we'll see going into the new year.

2021: A Marketing Mystery?

If you create great content and nobody sees it, what’s the point? Join New England’s top content marketers to hear how they’ve shifted their strategy during the pandemic to maximize the ROI of their campaigns.

They’ll share their secrets about:
- Standing out from the digital noise during the pandemic with engaging, valuable content
- Aligning content with demand generation strategy
- Understanding campaign goals and personas to create relevant content
- Designing virtual events to succeed when your audience has Zoom fatigue

Driving Conversions with Digital Content

Job hunting can be a stressful time, especially if the loss of your job or client-base was unexpected. To make matters worse, 75% of resumes are rejected before they even reach the hiring manager. As content marketers, we spend our days trying to stand out above the noise in the work we do and stories we create. So how do you carry that into the job hunt process? Especially with unemployment at historical highs as the economy navigates through COVID-19. 

Join us to hear from our recruitment experts about: 

-What does the landscape look like for marketers right now? (i.e. is it as bad as it seems?)
-What are companies looking for when hiring marketers in this environment? 
-What skills sets are on the "wish list" for marketing recruiters right now?
-How can someone set themselves apart when the market is really competitive?
-What are some creative ways that writers/content creators can use to stand out?
-Suggestions to always be “at the ready” for new opportunities even if we aren’t looking right now

Finding your next marketing role during a pandemic

We all love a good plan. As marketers, we idolize the plan. We go into a new year or quarter with a beautifully polished vision that has been signed off on by stakeholders and clients alike. But what happens when the market changes quickly? Or we are hit with disruption that suddenly makes all of our plans moot? We must shift our strategies - quickly.  This gets more difficult as the scale of your operations gets larger.

Content operations, the work of actually getting the content done, is key to this agility. A new plan is only as effective as how quickly you can turn it around, understand how it is performing, manage updates, and continue to iterate.

Join our panel of experts to talk about:
-Why content is never truly ‘done’ and what this means for content strategies
-How to go about building a content operations that enables agility
-Why the ability to shift quickly can set you apart from competitors
-Developing a strategy that puts the customer at the forefront when a shift is required

How content ops can help you shift your content strategy quickly

None of us are strangers to the importance of video in our content marketing strategies. In fact, 85% of internet users in the U.S. consume video content monthly and 54% of consumers want to see more video content from the brands they support. But what do you do if you want to incorporate more video content but you're not a professional videographer? Join this webinar to learn about 
-Crafting a video strategy to set yourself apart;
-Creating an engaging and authentic on-camera presence;
-DIY video creation when resources are tight (like during quarantine) and;
-How to effectively batch create video content to simplify your content strategy

About Meaghan: Meaghan Corson is a former CBS news reporter with experience building video programs for various organizations from startups and small businesses to billion-dollar software and medical companies. Executives and professionals seek Meaghan’s expertise to map out their video strategy and improve their on camera skills so they can achieve their marketing, sales, and internal communications goals.

Using video marketing confidently and effectively when resources are tight

If excessive time quarantined at home has taught us anything, it's that people will find all kinds of creative ways to express themselves on the internet if given enough time and adequate tools. If that describes you during this time, you are not alone. 
With an uptick in screen time and new ways to entertain ourselves has come what feels like an explosion in TikTok usage across our networks. According to Music Business Worldwide, the video app saw saw a 27 percent increase in the first 23 days of March compared to February with 6.2 million downloads. 
But what does this mean for business? Is now the time for you to be thinking about whether TikTok is a platform you need to be integrating into your social and content strategy?
Join us for a Lunch 'n' Learn to learn about:
*TikTok 101
*Who is using TikTok - and has this changed in recent months?
*How to Activate TikTok in your influencer marketing efforts
This is intended to be conversational, so please come ready to share your own experience, examples and best practices.

TikTok for Business: Can you dance your way to success?

You may be the best at what you do, but how are you showcasing this to the world? Getting noticed as a freelancer can be challenging but you're in luck. We'll be chatting with Gaby Cardoza, an expert in social media, marketing and entrepreneurship. She'll share tips on how to define your voice, choose a platform to build expertise on, be strategic about social media, differentiate between your personal and professional brand, and so much more.

Freelancer Series, Pt.3: The power of a personal brand

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Freelancer Series, Pt.3: The power of a personal brand

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