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Finding Certainty in Uncertain Times: Using Data & Marketing Intelligence to Dri

As modern marketers - you deal with constantly changing consumer landscapes and unpredictable economic environments. This is our new reality.

Marketers are the first-line defence for messaging and customer communications, as well as stewards of the brand and budget.

In uncertain times like these, marketers need to be agile and have the ability to pivot and make swift, informed decisions that drive maximum efficiency.

Our guest speaker, Thomas Galluzzo, Head of Analytics and Measurement from iProspect Australia, will be providing insight into:

-How you can prepare your brand for rapid recovery, with ample -foundational data preparation during this downtime.
-How brands across multiple industries are pivoting in the current environment of uncertainty - adjusting investments, refocusing marketing and business objectives in order to drive maximum ROI.

Join this webinar to hear how Datorama can help you navigate these uncertain times with speed and efficiency so that we can all be prepared to bounce back and recover.
Recorded May 26 2020 41 mins
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Presented by
Pamela Samathivathanachai | Director of Product Marketing | Datorama, a Salesforce Company Thomas Galluzzo | National Head o
Presentation preview: Finding Certainty in Uncertain Times: Using Data & Marketing Intelligence to Dri

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  • Channel
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    The urgency around delivering exceptional customer service is continuing to rise across industries. Customers view the service experience they get as a leading differentiator for doing business with companies and hence your customer service organisation is on the frontlines; having technology that has the ability to scale & optimise is key.

    Join this session to get an understanding of how you can empower your field workforce to stay ahead of the game - with the right tools and knowledge to keep tabs on service level agreements on each account. You will hear from our trailblazer - Cindy Christian, Head of Digital at United Tractors, a business who are leading in this field and really making strides in elevating their service experience.
  • Digital Everything, From Anywhere: Data is the Key to Business Growth Jul 14 2021 6:30 am UTC 21 mins
    Dan Scodellaro, Product Marketing Lead, Salesforce ASEAN
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    In our always-on digital-first world, the way people think, work, and shop has transformed dramatically forcing organisations to digitally transform into hyper-speed. To thrive, organisations must break through the noise and create world-class customer experiences. Join Luxasia's Avis Easteal, Regional Head of Consumer and Salesforce's Tina Rozul, Director of APAC Product Marketing as they discuss how to create omnichannel customer experiences through the power of technology and data.
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    Using Tiffani’s analysis of the future of sales, they’ll discuss key trends and how sales leaders can meet challenges head-on, including:

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    -The failure of default responses to fix a growth stall and what you should be doing
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    FEATURED PRESENTERS:

    Tiffani Bova, Chief Growth Evangelist, Salesforce | Datuk Megat Jalaluddin, CRO, Tenaga Nasional Berhad | Otelli Edwards, Presenter, CNA
  • How Siemens Optimized Sales with Digital Quoting Jun 22 2021 4:30 am UTC 58 mins
    Erwan Kerebel | Ryan Dennison | Bing Mei
    As businesses across industries adjust to evolving market conditions, enabling a better digital buying and selling experience remains a top priority for business continuity and growth.

    Ryan Dennison and his Customer Self Service Digitalisation team at Siemens set out to optimise the buying and selling experience well before current market conditions demanded it. Today, even as Siemens reprioritises projects and budgets, their quote-to-cash transformation project moves forward at full speed. Tune in to hear from the team, as well as experts from Accenture and Salesforce, and learn:

    -Why quote-to-cash remains a critical piece of Siemens’ growth strategy
    -How a dispersed implementation team collaborated virtually, and why this was crucial
    to their success
    -The technical architecture Siemens designed to empower their self-service objectives
    -How Siemens and Accenture collaborated with field sales to implement their solution
    -How your quote-to-cash journey can start small and plant the seed for transformative
    growth
    -How to find fast ROI and see why digitising your quote-to-cash NOW is more
    important than ever!

    FEATURED PRESENTERS:

    Erwan Kerebel | Sr. Director Product Management | Salesforce

    Ryan Dennison | Digitalization Customer Self Service Program Lead | Siemens

    Bing Mei | Quote to Cash Technology Director | Accenture
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    -Common challenges in designing & running trade promotion.
    -How Salesforce Lightning Platform enables businesses to build TPM systems designed to address their unique business and industry challenges.
    -How Salesforce Artificial Intelligence powers real-time feedback on scheme effectiveness.
    -A quick demo of Salesforce TPM systems powered by Salesforce Lightning Platform.

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    2020 is the year every sales rep became a virtual seller. Many sales teams reimagined everything they knew about customer interactions. It’s been challenging. And there are still huge unanswered questions.

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  • Unlocking the Strategic Role of Field Service Recorded: Jun 10 2021 19 mins
    Cindy Christian - Head of Digital, United Tractors Annie Teo - Regional Sales Director, Service Cloud, Salesforce
    The urgency around delivering exceptional customer service is continuing to rise across industries. Customers view the service experience they get as a leading differentiator for doing business with companies and hence your customer service organisation is on the frontlines; having technology that has the ability to scale & optimise is key.

    Join this session to get an understanding of how you can empower your field workforce to stay ahead of the game - with the right tools and knowledge to keep tabs on service level agreements on each account. You will hear from our trailblazer - Cindy Christian, Head of Digital at United Tractors, a business who are leading in this field and really making strides in elevating their service experience.
  • Building a Resilient Service Organisation for Future Recorded: Jun 10 2021 20 mins
    Adam Geneave - Chief Customer Happiness Officer, AirAsia Olive Huang - VP, Market Strategy, Salesforce
    Over the past year, we have witnessed some spectacular stories of innovation as service leaders have guided their teams and organisations toward new levels of bold success. In doing so, they’re reinventing what service means; building powerful levels of resilience and ensuring they stay relevant for the customer.

    Join us for this session as we get the opportunity to chat with Adam Geneave, Chief Customer Happiness Officer at AirAsia, an organisation that has truly demonstrated this courage & resilience and created new best practices around customer experience. Delivering seamless support increases customer satisfaction and drives value across your business - AirAsia shows us just how.
  • Digital Everything, From Anywhere: Data is the Key to Business Growth Recorded: Jun 2 2021 21 mins
    Dan Scodellaro, Product Marketing Lead, Salesforce ASEAN
    How to pivot marketing strategy with data-driven decisions to growth and success?
    The world has changed, customer expectations have evolved, and organizations that have been fast to adapt and transform are thriving, even in challenging times. As Marketers and Digital Leaders, you're looking to deliver an entirely new customer experience to capture your audience, convert visitors to customers, and drive brand loyalty. Delivering on this digital transformation goal starts with one thing: data—and lots of it.

    Join this session to hear:

    * The latest Salesforce research, trends and insights and what impact they will have on your business
    * Stories from Salesforce’s customers who have risen to the Digital Transformation challenge and achieved success
    * Insights to help you put customers at the centre of your business and thrive in the new all-digital landscape
  • Creating World-Class Digital Customer Experiences Recorded: Jun 2 2021 33 mins
    Tina Rozul, Director, Product Marketing, Salesforce | Avis Easteal, Regional Head of Consumer, Luxasia APAC
    In our always-on digital-first world, the way people think, work, and shop has transformed dramatically forcing organisations to digitally transform into hyper-speed. To thrive, organisations must break through the noise and create world-class customer experiences. Join Luxasia's Avis Easteal, Regional Head of Consumer and Salesforce's Tina Rozul, Director of APAC Product Marketing as they discuss how to create omnichannel customer experiences through the power of technology and data.
  • Pivoting for Success: Transform and Accelerate Sales Growth Recorded: Jun 2 2021 32 mins
    Tiffani Bova | Datuk Megat Jalaluddin | Otelli Edwards
    Growing your business requires sales leaders who are able to quickly adapt to changing customer needs. Your sales team needs clear insight into pipeline, enabling prioritisation of the right opportunities - while leaders need forecasts they can rely on. Join Tiffani Bova, Salesforce's Chief Growth Evangelist and Datuk Megat Jalaluddin, Chief Retail Officer from Tenaga Nasional Berhad in a discussion on how they have adapted go-to-market strategies to pivot for growth.

    FEATURED PRESENTERS:

    Tiffani Bova, Chief Growth Evangelist, Salesforce | Datuk Megat Jalaluddin, CRO, Tenaga Nasional Berhad | Otelli Edwards, Presenter, CNA
  • Going for Growth: How Globe Telecom Empowers B2B Sales Recorded: Jun 1 2021 15 mins
    Peter Maquera, SVP Enterprise Group, Globe Telecom | Otelli Edwards, Presenter, CNA
    As businesses and consumers shift to remote working, it has driven higher demands in networking infrastructure and connectivity and new labour-intensive challenges for the communications industries. Join us as we chat with Peter Maquera, SVP Enterprise Group, Globe Telecom on how they have used this catalyst to reinvent the way they operate, shifting gears in B2B sales.
  • Master your Marketing Recorded: May 27 2021 74 mins
    Leow Chun Tat, Senior Solution Engineer, Digital 360,Salesforce | Laurence Fitch, Sales Specialist Digital 360,Salesforce
    Master your Marketing: How-to Reimagine Personalization and Real-Time Interaction with Data and Machine Learning

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    During this session, we’ll share insights and actionable steps needed to deliver an exceptional personalised experience to your customers, at scale. Explore how marketers like you can use data and machine learning to preserve and expand their most important relationships and create experiences that wow customers and prospects alike.

    Attend this webinar and gain insights on:

    -The actionable steps to improve your personalised strategy in 2021 and beyond
    -The revenue benefits of personalisation and digital intelligence
    -How to improve customer loyalty and upselling through actionable data insights at scale
  • The Future of Sales: Go for Growth Recorded: May 25 2021 48 mins
    Tiffany Bova | Cian Mcloughlin |
    Not only do the old responses to sales challenges no longer cut it, the challenges themselves have transformed. That’s why we’ve invited two acclaimed thought leaders to break down how you can stay ahead of the curve and drive growth.

    Tiffani Bova – Salesforce’s global growth evangelist and Wall Street Journal best-selling author – will join internationally recognised, Sydney-based sales expert CianMcloughlin in this exclusive webinar, with a dedicated Q&A session for attendees.

    Using Tiffani’s analysis of the future of sales, they’ll discuss key trends and how sales leaders can meet challenges head-on, including:

    -The changing dynamic between seller and buyer
    -The failure of default responses to fix a growth stall and what you should be doing
    instead
    -The importance of innovation and why it needs more resources

    FEATURED SPEAKERS

    Tiffany Bova | Global Customer Growth and Innovation Evangelist | Salesforce

    Cian Mcloughlin | Founder and CEO | Trinity Perspectives
  • How Siemens Optimized Sales with Digital Quoting Recorded: May 25 2021 58 mins
    Erwan Kerebel | Ryan Dennison | Bing Mei
    As businesses across industries adjust to evolving market conditions, enabling a better digital buying and selling experience remains a top priority for business continuity and growth.

    Ryan Dennison and his Customer Self Service Digitalisation team at Siemens set out to optimise the buying and selling experience well before current market conditions demanded it. Today, even as Siemens reprioritises projects and budgets, their quote-to-cash transformation project moves forward at full speed. Tune in to hear from the team, as well as experts from Accenture and Salesforce, and learn:

    -Why quote-to-cash remains a critical piece of Siemens’ growth strategy
    -How a dispersed implementation team collaborated virtually, and why this was crucial
    to their success
    -The technical architecture Siemens designed to empower their self-service objectives
    -How Siemens and Accenture collaborated with field sales to implement their solution
    -How your quote-to-cash journey can start small and plant the seed for transformative
    growth
    -How to find fast ROI and see why digitising your quote-to-cash NOW is more
    important than ever!

    FEATURED PRESENTERS:

    Erwan Kerebel | Sr. Director Product Management | Salesforce

    Ryan Dennison | Digitalization Customer Self Service Program Lead | Siemens

    Bing Mei | Quote to Cash Technology Director | Accenture
  • How to Power your Business with Trade Promotion Management Recorded: May 25 2021 63 mins
    Vineet Kaul | Distinguished Solution Engineer - Platform | Salesforce
    Join this webinar to gain real insights on trade promotion management with capabilities to optimize the promotions by predicting and simulating the best possible scenarios.

    DISCUSSION TOPICS

    -The importance of TPM and its impact on overall revenue.
    -Common challenges in designing & running trade promotion.
    -How Salesforce Lightning Platform enables businesses to build TPM systems designed to address their unique business and industry challenges.
    -How Salesforce Artificial Intelligence powers real-time feedback on scheme effectiveness.
    -A quick demo of Salesforce TPM systems powered by Salesforce Lightning Platform.

    This webinar will provide you with a better understanding of how the Salesforce Platform can help you to drive your very personalised business-specific trade promotions.
Salesforce APAC
Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/ to find out more.

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  • Title: Finding Certainty in Uncertain Times: Using Data & Marketing Intelligence to Dri
  • Live at: May 26 2020 1:00 am
  • Presented by: Pamela Samathivathanachai | Director of Product Marketing | Datorama, a Salesforce Company Thomas Galluzzo | National Head o
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