Why Small businesses need CRM to grow and stay connected?

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Presented by

Priya Lal, Regional Sales Director, Salesforce Marketing Automation

About this talk

Customers today expect personalized, unified conversations across sales, service, and every other interaction with organization. Choosing a Customer Relationship Management solution (CRM) that ticks all the boxes for your small business is no small task. SMBs need to stay focused on getting the capabilities they need now in a way that will help to start and scale as their business grow.
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Salesforce is the customer company, helping companies connect with customers in a whole new way since 1999. Its pioneering formula of CRM + AI + Data + Trust helps companies embrace artificial intelligence across Customer 360, its complete portfolio of products that unites every team around the customer on an integrated, metadata-driven platform. You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/ to find out more.