How RACV Are Building World Class Customer Experiences

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Presented by

Keran Wijetunga, Solution Engineer Financial Services Salesforce| Mark Geraghty,Executive General Manager,Transformation RACV

About this talk

RACV are hyper-focused on providing member experiences that are relevant, personalised, and digital. Learn how they evolved their company mindset from product-centric to member-centric, and united the organisation with a single view of their members to deliver a seamless and connected experience at every touchpoint.
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Salesforce is the customer company, helping companies connect with customers in a whole new way since 1999. Its pioneering formula of CRM + AI + Data + Trust helps companies embrace artificial intelligence across Customer 360, its complete portfolio of products that unites every team around the customer on an integrated, metadata-driven platform. You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/ to find out more.