Optimise Lead Management for Manufacturers - Grow New Business

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Presented by

Sean Poulson, Account Executive, Salesforce|Kinjal Nandy, Solutions Development Manager, Brickworks

About this talk

Lead Management: The process of acquiring and managing leads (potential customers). In this session you will learn how to engage your buyers across every touchpoint by utilising Analytics, Artificial Intelligence and Account-Based Marketing all in one platform. Manufacturers will be able to harness the power of the Salesforce Platform to scale and drive growth
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Salesforce is the customer company, helping companies connect with customers in a whole new way since 1999. Its pioneering formula of CRM + AI + Data + Trust helps companies embrace artificial intelligence across Customer 360, its complete portfolio of products that unites every team around the customer on an integrated, metadata-driven platform. You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/ to find out more.