Optimise Lead Management for Manufacturers - Grow New Business

Presented by

Sean Poulson, Account Executive, Salesforce|Kinjal Nandy, Solutions Development Manager, Brickworks

About this talk

Lead Management: The process of acquiring and managing leads (potential customers). In this session you will learn how to engage your buyers across every touchpoint by utilising Analytics, Artificial Intelligence and Account-Based Marketing all in one platform. Manufacturers will be able to harness the power of the Salesforce Platform to scale and drive growth

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Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer. You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/ to find out more.