Datorama APAC Marketing Intelligence Report Webinar

Presented by

Pamela Samathivathanachai, Director of Product Marketing,Datorama | Chris Jordon, Regional Head of Data, Salesforce

About this talk

For the first time ever, Datorama has conducted a research study across seven countries in Asia and ANZ to learn more about how Marketers in this region are utilising data to drive growth. Learn about the top challenges marketers face in operationalising growth for their businesses in our survey of over 1000 top marketing leaders. Our research study explores: -The shift in marketing priorities to account for marketing-led growth -The state of marketing analytics across APAC -Data integration, analytics, and optimising capabilities and challenges -Next steps in achieving marketing success & the data-drive revolution Get an inside look at the top growth priorities for marketers, barriers they face, and the data-driven future for today’s marketing leaders in the first edition of our APAC Marketing Intelligence Report

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Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer. You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/ to find out more.