Hi [[ session.user.profile.firstName ]]

How Super Retail Group Uses AI to Drive Shopper Engagement

Consumers expect seamless experiences across all channels, physical and digital.

Join Trailblazer Super Retail Group (home of Rebel, BCF, SuperCheap Auto and Macpac) as they discuss how they drive significant online growth, create engagement, and are delivering beyond the store through connected, intelligent and personalised omni-channel commerce.

Learn how Super Retail Group have increased revenue, productivity, and engagement with Einstein AI by offering customers more personalised experiences.
Recorded Jan 14 2021 15 mins
Your place is confirmed,
we'll send you email reminders
Presented by
James Johnson, Director Retail Strategy, Salesforce| Ari Freedman, Senior Manager Omni Conversion and Insights, Super Retail
Presentation preview: How Super Retail Group Uses AI to Drive Shopper Engagement

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • Salesforce Innovation Circle : Digital Transformation During Times of Change Mar 10 2021 2:00 am UTC 51 mins
    Gareth Gumbley, Clyde Fernandez, Rebecca Curtin, Ryan D'Souza, Richard Hilliard, Aaron Tabone
    Over recent months, our way of working has undergone a seismic shift, and staying connected and responsive to employees, customers and partners can be challenging as we adapt to a rapidly changing environment.

    Hear firsthand how customer Trailblazers Grill’d, Frollo, ORIX Australia and Provider Assist have used digital transformation to evolve their business, fast.

    Then join our Trailblazers, Salesforce and MuleSoft experts for an interactive discussion on how to get the most out of the Salesforce Platform as we transition to new ways of working.

    This will be a very relevant and topical discussion, so register now to secure your spot.

    Agenda:

    How Grill’d rapidly pivoted from a ‘dining-in’ to a ‘dining at home’ experience
    How Frollo is using Open Banking to help people turn their finances around during the COVID-19 pandemic
    How ORIX Australia is taking a mobile-first approach to delivering customised experiences to their driver community
    How Provider Assist is using real-time data insights to re-imagine the support they provide to aged-care facilities
    Hints and tips on how to use Salesforce and MuleSoft to automate and scale business processes
    Panel Q&A
    FEATURED SPEAKERS
    Gareth Gumbley |CEO & Founder |Frollo
    Clyde Fernandez |Regional Director, Platform |Salesforce
    Rebecca Curtin |Senior Product Marketing Manager | Salesforce
    Ryan D'Souza |CRM & Loyalty Manager |Grill'd
    Richard Hilliard |GM Technology and Innovation | ORIX Australia
    Aaron Tabone |CIO |Provider Assist
  • Moments Made by Marketing - How to create personalised marketing Mar 2 2021 3:30 am UTC 43 mins
    Robert Lopez | Brand and Digital Innovation Manager| Norths Collective Tina Rozul | Director, Product Marketing | Salesforce
    Moments Made by Marketing - How to create personalised marketing with a community focus

    How do you turn a wealth of customer data into innovative, personalised marketing that fosters stronger relationships with clientele?

    Join us as we talk with Robert Lopez, Brand and Digital Innovation Manager at Norths Collective, a membership-based organisation with venues across NSW.

    Norths Collective has used its data to transform old-fashioned news blasts into modern storytelling personalised to long-term members, senior patrons, young mothers and more.

    During COVID, with restrictions on hospitality venues changing many times, tailored communications have been very powerful.

    Don’t miss the webinar as Robert discusses:

    -Personalising customer journeys
    -Sensitively communicating change
    -Getting numerous stakeholders, partner organisations and systems operating smoothly on a single marketing platform
    Taking community-based marketing to the next level
  • Engaging HCPs with Omni Channel One-to-One Personalised Experiences Recorded: Feb 23 2021 59 mins
    Charles Waterfield | Pauline Bernard | Jackie Wilson | Damian Noonan | Chris Horn
    Omnichannel HCP Engagement

    Covid-19 is driving fundamental change across the healthcare and life sciences industries. For Pharma and Medical Device companies, the pandemic has been a decisive test of digital maturity; driving new mindsets and accelerating the push towards more holistic omni-channel engagement of HCPs. The opportunity to more effectively leverage data to lift the employee and HCP experience is enormous, however, new capabilities and tools must be utilised to drive change and realise the value.

    What does good omni-channel engagement look like for life sciences companies? How can they evolve the channel mix and find new levels of commercial and customer excellence?

    PRESENTERS:

    Charles Waterfield |Director, Commercial Excellence and Innovation | AstraZeneca

    Pauline Bernard | Head of Digital Strategy | Merck KGaA

    Jackie Wilson | Head of Health Sciences, APAC | Blackdot Consulting

    Damian Noonan | Director | Tquila ANZ

    Chris Horn | Senior Director, Industries APAC | Salesforce
  • Moments Made by Marketing - How to build customer trust during volatile times Recorded: Feb 16 2021 58 mins
    Bridie Smith | Global Head of Customer Relationship Marketing | OFX Andrew Ward | Director, Buyer Marketing | Salesforce
    Marketing during the pandemic has not been easy. How do you communicate effectively to diverse customers with tailored messages, at the perfect time, when there is so much fear, uncertainty and doubt? If you can do that well, you will empower your customers and build trust in your brand.

    Join us as we talk with Bridie Smith, Global Head of Customer Relationship Marketing at global money transfers company, OFX, about how she is managing these challenges. OFX is right in the middle of an incredibly volatile regulatory environment while simultaneously trying to target a whole new audience – the small and medium businesses of several different countries.

    With more and more companies trying to market to an international audience, Bridie's expertise is invaluable. Don’t miss the webinar as she discusses:

    -Taking international customers through their various customer journeys.
    -How OFX streamlined its marketing to maximise ROI.
    -Tips on marketing discipline and how to hone in on key opportunities.---
  • Unlock a Personal Experience for Your Customer with Customer 360 Recorded: Feb 9 2021 57 mins
    Jess O’Reilly, Luxasia & AirAsia
    Great customer experiences that are personal - not just personalised are simple in theory but can be difficult to deliver in reality.
    In 2021, 91% of customers say they’re more likely to make another purchase after a great experience; so the ability to offer a personal, seamless experience has never been more critical to success.

    Join us as we discuss the power of having a single view of your customer, to enable your teams to create connected, personal customer experiences that build stronger relationships. Secure your spot for this insightful virtual event/webinar and learn about:

    -Delivering personal not just personalized experiences that your customers now expect
    -Empowering teams to work together with a shared view of every - customer engagement
    -Optimising your business to suit the changing needs of your customers and employees
  • Re-inventing How Employees Engage and Connect at Coles. Recorded: Feb 3 2021 33 mins
    Camille McMahon, and Clyde Fernandez,
    When your Human Capital Management system is 15 years old and stuck together with 42 different systems, you know it’s time to take a look at better ways to engage and connect with your employees.

    Hear from;

    Camille McMahon, Head of People & Culture - Director, COLES;
    Clyde Fernandez, Regional Sales Director, Platform, CPQ & Quip, Salesforce

    Attend this session to:

    - Learn how Camille and the Coles HR team re-invented how employees engage and connect with the HR function
    - Hear about the relationship between business and IT, the secret recipe for success
    - See why Salesforce was selected as a key part of the solution and
    - Understand the key lessons and insights of the project
  • Get back to growth with the world's #1 CRM for small business Recorded: Jan 28 2021 75 mins
    Widharma ang | Yeong Yuan | Vu Anh Nguyen | Charlotte Tang
    Salesforce helps small businesses around Southeast Asia become Trailblazers by staying one step ahead of their competitors and getting their business back to growth.

    Join this webinar to learn how small business owners are using technology to find the right customers, win more deals, keep customers happy, and connect everything they do.

    Discover how Salesforce can help you to:

    -Find and nurture leads and maximize ROI
    -Enhance sales productivity and win more deals
    -Keep employees and customers connected and happy

    Plus, hear from our customer Trailblazer, Baya, who will share how they have used technology to scale their business and drive digital transformation that will put customers at the core of the experience.

    Presenters:

    Widharma Ang | Corporate Sales Manager | Salesforce

    Yeong Yuan Chan | Solution Engineer  | Salesforce 

    Vu Anh Nguyen | General Manager | BAYA

    Charlotte Tang | Corporate Sales Manager | Salesforce
  • My First CRM: Reimagine Your Small Business Path to Growth Recorded: Jan 26 2021 59 mins
    Tintin Dela Cruz, Corporate Sales Manager, Salesforce | Jamie Lim, Emerging Solution Engineer, Salesforce
    Now more than ever, your teams need the right tools to stay connected to customers and each other. Working in the new normal requires speed, flexibility, and resilience to meet customer expectations. So how can small businesses navigate digital transformation and adapt?

    To support you, Salesforce is sharing best practices, tips and resources so you can learn how to reach your target audience, connect and engage with your customers and community.

    In this webinar, you will find out:

    -Why CRM is critical for your business today
    -How you can set up CRM quickly and effectively
    -How to consolidate your customer database
    -How to use CRM for personalised customer engagement at scale
    -How CRM will help you analyse data for decision-making

    Sell smarter. Keep your customers engaged. Get started fast.
  • My Virtual Test Drive: Design your solution to win customers Recorded: Jan 21 2021 90 mins
    Hong Liang Low, Associate Account Partner, Salesforce | Tri Nguyen, Solution Engineer, Salesforce
    As we all adapt to a 'new normal' and prepare to accelerate out of crisis, small businesses must change customer engagement throughout the lifecycle.

    Making the leap from spreadsheets to CRM will have a lasting impact on the people and processes in your organisation and on customer acquisition and retention rates.

    Join this CRM test drive webinar to get a comprehensive step-by-step walkthrough on how to quickly set up a Salesforce Essentials to make your business more successful.

    In My Virtual Test Drive, you'll see how easy it is to set up your sales organisation to win more customers:

    -Customise and map sales stages for team success
    -Engage customers at scale
    -Close more deals and track all of your customer information, all in one place
    -Test your new sales process, from a new lead to a closed deal and repeat customer
  • Win, grow and retain customers by leveraging location intelligence Recorded: Jan 18 2021 45 mins
    Vijay Iyer, Salesforce | Karim Guassab, Salesforce
    Today’s sales organisations are faced with many challenges when it comes to realising the full potential of assigned territories and account locations. Organisations need to be agile in order to support sales operations; to maximise engagement with assigned accounts — across geographic locations — to deliver sales and revenue.

    During this webinar, attendees will hear about how to inject location intelligence into field operations to make field reps more efficient and profitable while on the road. By visualising Salesforce data and more on a map, reps can uncover new opportunities for revenue by easily locating nearby prospects to add to their routes and schedules.

    By the end of this webinar, you will have a greater understanding of:
    - How to visualise complex data in geographic layouts;
    - How to apply location intelligence for sales agility & boosting productivity in the field;
    - How to optimise schedules & routes to ensure reps spend the most time with the most valuable customers and prospects;
    - Best practices on applying Salesforce Maps in sales organisations;
    - Guidance on how to get started.

    We will also be discussing examples of how businesses are using location intelligence to navigate today’s rapidly shifting economic landscape.

    FEATURED SPEAKERS

    Vijay Iyer |  Head - Employee & Customer Experience Specialists, Asia|Salesforce

    Karim Guassab |  Service Experience Specialist |  Salesforce
  • Deliver a connected digital journey by leveraging conversational platforms Recorded: Jan 14 2021 44 mins
    Huzefa Bandukwala, Salesforce | Li Xiny, Salesforce
    Today’s customers have come to expect to be able to communicate with businesses across digital channels, regardless of when and where they need it. Have you found it challenging to build relationships with your customers on their preferred channels?

    Join us for this webinar as we explore how to deliver a connected digital journey and enhance engagement with your customers. Specifically, we delve into Whatsapp as a channel; how to leverage it to make service easily accessible, to deliver personalised support, to build 1:1 outreach with sales prospects, and to turn transactional messaging into conversational sales.

    By the end of this webinar, you will have a greater understanding of how to:
    - Have conversations with customers across every digital platform — including social, email, web, chatbots and messaging applications like Whatsapp;
    - Leverage Whatsapp in Salesforce in two ways — customer-initiated conversations and through outbound notifications;
    - Personalise support across channels from a single view;
    - Expedite sales cycles by leveraging the conversational capabilities of Whatsapp;
    - Enhance every conversation with chatbots.

    We'll also be doing a live demo during this session, so do join us to see how you can leverage Whatsapp to deliver best-in-class experiences for your customers.



    FEATURED SPEAKERS

    Huzefa Bandukwala |  Lead Service Experience Specialist |  Salesforce

    Li Xinyi |  Associate Service Experience Specialist |  Salesforce
  • How Super Retail Group Uses AI to Drive Shopper Engagement Recorded: Jan 14 2021 15 mins
    James Johnson, Director Retail Strategy, Salesforce| Ari Freedman, Senior Manager Omni Conversion and Insights, Super Retail
    Consumers expect seamless experiences across all channels, physical and digital.

    Join Trailblazer Super Retail Group (home of Rebel, BCF, SuperCheap Auto and Macpac) as they discuss how they drive significant online growth, create engagement, and are delivering beyond the store through connected, intelligent and personalised omni-channel commerce.

    Learn how Super Retail Group have increased revenue, productivity, and engagement with Einstein AI by offering customers more personalised experiences.
  • Salesforce Essentials Live Demo Recorded: Jan 13 2021 47 mins
    Penelope Bowden, Salesforce | Angelina Tantri, Salesforce
    Being able to find, win, keep and connect with your customers from anywhere has never been more important. Finding a Customer Relationship Management solution (CRM) has become a priority for many businesses. It needs to be affordable, built to scale, able to integrate and most importantly, be easy to use for the whole team. 

    Salesforce Essentials ticks all those boxes! 

    Named the Best CRM for Small Business in 2019 CRM Market Leader Awards, it makes it possible for every small business to tap into the power of Salesforce to build stronger customer relationships.  

    In this live demo, you’ll see how your business could harness the power of the best in class CRM to: 

    -Manage the customer lifecycle from lead to customer 
    -Deliver standout service and drive customer loyalty 
    -Empower your workforce to be their best 
    -Gain crucial insights and visibility across the organisation
    -They'll also be a live Q&A so bring all your burning questions about how a CRM can turbocharge your business growth. 

    FEATURED SPEAKERS

    Penelope Bowden |   Senior Sales Manager |   Salesforce

    Angelina Tantri |   Solutions Engineer |   Salesforce
  • How Salesforce is Reopening with Work.com Recorded: Jan 12 2021 4 mins
    Tina Rozul Director, Product Marketing Salesforce
    Learn how Salesforce used Work.com to reopen their Sydney office in 3 months.

    As your workforce returns to the workplace or continues to work from anywhere, Work.com will help you build trust within your organisation, your customers, and your community so you are resilient today and prepared for what tomorrow brings.
  • The new State of Sales: Why sales ops are the new sales heroes Recorded: Dec 17 2020 52 mins
    Tiffani Bova | Benjamin Krowitz | Stuart Thornton
    This may not come as a surprise to hear how 85% of sales professionals agree sales ops is becoming increasingly strategic. From training to technology to performance analysis, sales ops have skills that nearly 6,000 sales professionals consider vital in this new selling environment. How do we know? They told us in our latest State of Sales report.

    In this webinar, best-selling author and Salesforce’s Global Growth Evangelist Tiffani Bova and hoolah will discuss how sales operations are no longer supporting sales strategies but helping define them. You won’t want to miss these experts thoughts on:

    -Sales ops strategic thinking and technology knowledge driving sales growth.
    -Adapting people and processes to new challenges and opportunities.

    FEATURED SPEAKERS

    Tiffani Bova | Global Customer Growth and Innovation Evangelist | Salesforce
    Benjamin Krowitz |  Senior Manager, Sales Strategy | Salesforce
    Stuart Thornton | CEO & Co-Founder | hoolah
  • The new State of Sales: How can sales reps retool for the now and the future Recorded: Dec 15 2020 64 mins
    Tahsin Alam | Tom Abbott | Philip Macahilig
    When the world changed, 79% of sales reps said they had to adapt quickly to new ways of selling. It's crisis periods like these that create sales reps of the future; reps that build relationships which outlast any current situation. But how do you know you are adapting your selling tactics effectively? We asked nearly 6,000 sales professionals during the crux of global change.

    Join us, along with sales optimisation expert Tom Abbott, Del Monte and Salesforce's Tahsin Alam as we unpack the findings from the latest State of Sales report. With 58% of sales reps expecting their roles to change permanently, don’t miss learning from these sales experts as they discuss:

    -The skills and technology needed to meet new buyer behaviours and punch above customer expectations.
    -What it takes to adapt your selling practices to new engagement models and KPIs.

    Featured speakers:

    Tahsin Alam |Regional Vice President, Philippines | Salesforce

    Tom Abbott | Sales Optimisation Expert and Keynote Speaker| SOCO

    Philip Macahilig | Group Head Commercial Operations| Del Monte Philippines
  • The new State of Sales: How can Sales Leaders pivot for Recovery and Growth Recorded: Dec 9 2020 60 mins
    Carol Fong, Regional VP, Commercial Sales, Salesforce | Tom Abbott, Sales Optimisation Expert and Keynote Speaker, SOCO
    It’s no surprise that 77% of sales leaders say their digital transformation has accelerated since 2019. Yet, according to our recent State of Sales report, many leaders admit they're not completely ready to map key business priorities to changing conditions.

    But don’t fret sales leaders, we’ve got you covered.

    In this webinar, we’ve enlisted the best of the best in sales leadership to help you map your next steps for future success. Join Salesforce's Regional VP - Commercial Sales Carol Fong, along with Sales Optimisation Expert Tom Abbott as they break down the biggest findings in the State of Sales report and discuss B2B sales strategies. Secure your spot for this insightful webinar and learn about:

    - Identifying and developing new skills in your sales team.
    - Business tactics for sales success.
  • Re-inventing How Employees Engage and Connect at Coles. Recorded: Dec 9 2020 33 mins
    Camille McMahon, and Clyde Fernandez,
    When your Human Capital Management system is 15 years old and stuck together with 42 different systems, you know it’s time to take a look at better ways to engage and connect with your employees.

    Hear from;

    Camille McMahon, Head of People & Culture - Director, COLES;
    Clyde Fernandez, Regional Sales Director, Platform, CPQ & Quip, Salesforce

    Attend this session to:

    - Learn how Camille and the Coles HR team re-invented how employees engage and connect with the HR function
    - Hear about the relationship between business and IT, the secret recipe for success
    - See why Salesforce was selected as a key part of the solution and
    - Understand the key lessons and insights of the project
  • How Dovetail Delivers Innovation at Scale with Heroku Recorded: Dec 9 2020 29 mins
    Toby Cox, Rebecca Curtin, and Dean Clarke
    Attend this webinar to hear how Dovetail, a digital product agency charged with building scalable solutions for fast-growing companies, innovates and how it has propelled major growth for its clients, including digital commerce giant Afterpay.

    In this webinar, you will learn how Dovetail:

    - Builds, scales and launches client apps quickly and how Heroku has been the driver behind the innovation
    - Was able to scale Afterpay’s ability to manage a high volume of online transactions and simultaneously improve the customer experience
    - Has built a strong mobile consumer experience for Afterpay, currently averaging 5 million users per month

    FEATURED SPEAKERS:

    Toby Cox: Chief Technology Officer, Dovetail
    Rebecca Curtin: Senior Product Marketing Manager, Salesforce
    Dean Clarke: Strategic Advisor, Digital Innovation, Salesforce
  • Datorama APAC Marketing Intelligence Report Webinar Recorded: Dec 3 2020 45 mins
    Pamela Samathivathanachai, Director of Product Marketing,Datorama | Chris Jordon, Regional Head of Data, Salesforce
    For the first time ever, Datorama has conducted a research study across seven countries in Asia and ANZ to learn more about how Marketers in this region are utilising data to drive growth.

    Learn about the top challenges marketers face in operationalising growth for their businesses in our survey of over 1000 top marketing leaders.

    Our research study explores:

    -The shift in marketing priorities to account for marketing-led growth
    -The state of marketing analytics across APAC
    -Data integration, analytics, and optimising capabilities and challenges
    -Next steps in achieving marketing success & the data-drive revolution

    Get an inside look at the top growth priorities for marketers, barriers they face, and the data-driven future for today’s marketing leaders in the first edition of our APAC Marketing Intelligence Report
Salesforce APAC
Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/ to find out more.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: How Super Retail Group Uses AI to Drive Shopper Engagement
  • Live at: Jan 14 2021 3:00 am
  • Presented by: James Johnson, Director Retail Strategy, Salesforce| Ari Freedman, Senior Manager Omni Conversion and Insights, Super Retail
  • From:
Your email has been sent.
or close