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How Super Retail Group Uses AI to Drive Shopper Engagement

Consumers expect seamless experiences across all channels, physical and digital.

Join Trailblazer Super Retail Group (home of Rebel, BCF, SuperCheap Auto and Macpac) as they discuss how they drive significant online growth, create engagement, and are delivering beyond the store through connected, intelligent and personalised omni-channel commerce.

Learn how Super Retail Group have increased revenue, productivity, and engagement with Einstein AI by offering customers more personalised experiences.
Recorded Jan 14 2021 15 mins
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Presented by
James Johnson, Director Retail Strategy, Salesforce| Ari Freedman, Senior Manager Omni Conversion and Insights, Super Retail
Presentation preview: How Super Retail Group Uses AI to Drive Shopper Engagement

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Salesforce APAC
Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/ to find out more.

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  • Title: How Super Retail Group Uses AI to Drive Shopper Engagement
  • Live at: Jan 14 2021 3:00 am
  • Presented by: James Johnson, Director Retail Strategy, Salesforce| Ari Freedman, Senior Manager Omni Conversion and Insights, Super Retail
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