Growth is Critical in Today’s Marketing Landscape

Presented by

Pamela Samathivathanachai | Chris Jordon | Dan Scodellaro

About this talk

Datorama recently completed the first edition of our APAC Marketing Intelligence Report, surveying 1000 marketing leaders in seven countries across Asia and ANZ. In this session, we will be digging deep into three key trends that the research surfaced: -Cross-channel Data Integration is a Challenge -Marketers are Held Back by a Lack of Real-Time Insights and Automation -Growth is Critical in Today’s Marketing Landscape As we cover each trend, we’ll also be having “reality checks” where we talk about what we’ve seen in the market with the customers that we interact with on a daily basis. More importantly, we’ll also have product showcases via a live demo where we will show you what Datorama can do to help you overcome and address each of these challenges and opportunities head-on. Join us for this action-packed session to learn about the state of Marketing Intelligence in APAC, and find out more about how Datorama can help your data-driven marketing organisation achieve excellence, certainty and business growth. FEATURED SPEAKERS Pamela Samathivathanachai |Director of Product Marketing | Salesforce Datorama Chris Jordon | Regional Head of Data, Personalisation & Marketing Intelligence |Salesforce Dan Scodellaro | Technical Product Marketing Manager | Salesforce Datorama

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Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer. You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/ to find out more.