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My First CRM: Essentials for Small Business

Move your business forward and build stronger customer relationships with the CRM built for small business. Now more than ever, your team needs the right tools to build long-lasting customer relationships and stay connected to each other.

Give your small team a tool they will love to use. With Salesforce Essentials, you have a fast, flexible platform that can help your business adapt to anything.

In this webinar, find out how:

-Your team can work anywhere with CRM
-Track all your customer info in one place
-Respond to customers faster on any channel
-Understand your business with reports and dashboard
-Sync with tools you already use

Sell smarter. Keep your customers engaged. Get started fast.
Recorded May 11 2021 60 mins
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Presented by
Tintin Dela Cruz, Corporate Sales Manager, Salesforce | Jamie Lim, Emerging Solution Engineer, Salesforce
Presentation preview: My First CRM: Essentials for Small Business

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  • Channel
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  • Achieving Meaningful Growth at Scale with Technology Jul 28 2021 6:30 am UTC 21 mins
    Penny Cox, SVP Growth, Carousell | Carol Fong, RVP, Sales, Singapore, Salesforce
    Founded by three friends in 2012, Singapore-based startup Carousell is now one of the largest and fastest-growing marketplaces in Southeast Asia. We speak to Penny Cox, SVP *Growth* to understand how technology has driven Carousell's customer experience strategy, as well as how they have built their people and culture, give back to the community and adopt environmentally sustainable practices to achieve business growth with meaningful impact.
  • Reinventing for the Future: How Fast Growing Businesses Succeed Jul 27 2021 6:30 am UTC 26 mins
    Dr Ayesha Khanna, CEO & Co-Founder, ADDO AI | Stuart Thornton, CEO & Co-Founder, hoolah | Raymond Lee, COO, V-Key
    The pandemic has brought about changes to SME business models and trends. Yet, fast-growing businesses have been able to use technology to enable their employees to work from anywhere and scale their business across borders. Hosted by Singapore-based entrepreneur Dr Ayesha Khanna, hear from Stuart Thornton, CEO & Co-Founder, hoolah and Raymond Lee, COO, V-Key, for insightful perspectives on how they’re reinventing, building resilience and fuelling growth for the coming year.
  • Supporting Small Businesses to Adapt, Innovate, and Grow Jul 22 2021 6:45 am UTC 6 mins
    Angie Lim, Founder and Owner, Citrus Media Pte Ltd | Carol Fong, RVP, Sales, Singapore, Salesforce
    Small and fast-growing businesses are resilient, innovative, and agile. They are the heart of our communities and drive the economy. Join us to learn from Citrus Media, a successful recipient of our Small Business Relief Grants Programme launched in partnership with the Singapore Business Federation, on why there has never been a better time to support business owners and help them get back to growth.
  • How to Humanise Your Marketing by Creating Personalised Moments that Matter Jul 21 2021 6:30 am UTC 18 mins
    Jess O’ Relly, Area Vice President, Digital 360, ASEAN, Salesforce | Amrita Balaji, Head of Marketing Technology, Sephora
    How to Humanise Your Marketing by Creating Personalised Moments that Matter with Sephora

    Creating connected experiences for your customers is important now more than ever. How do you turn a wealth of customer data into innovative marketing experiences that are meaningful, engaging, and create 1-1 customer connections; siloed messaging and disjointed experiences are a thing of the past!
  • Unlocking the Strategic Role of Field Service Jul 15 2021 5:30 am UTC 19 mins
    Cindy Christian - Head of Digital, United Tractors Annie Teo - Regional Sales Director, Service Cloud, Salesforce
    The urgency around delivering exceptional customer service is continuing to rise across industries. Customers view the service experience they get as a leading differentiator for doing business with companies and hence your customer service organisation is on the frontlines; having technology that has the ability to scale & optimise is key.

    Join this session to get an understanding of how you can empower your field workforce to stay ahead of the game - with the right tools and knowledge to keep tabs on service level agreements on each account. You will hear from our trailblazer - Cindy Christian, Head of Digital at United Tractors, a business who are leading in this field and really making strides in elevating their service experience.
  • Digital Everything, From Anywhere: Data is the Key to Business Growth Jul 14 2021 6:30 am UTC 21 mins
    Dan Scodellaro, Product Marketing Lead, Salesforce ASEAN
    How to pivot marketing strategy with data-driven decisions to growth and success?
    The world has changed, customer expectations have evolved, and organizations that have been fast to adapt and transform are thriving, even in challenging times. As Marketers and Digital Leaders, you're looking to deliver an entirely new customer experience to capture your audience, convert visitors to customers, and drive brand loyalty. Delivering on this digital transformation goal starts with one thing: data—and lots of it.

    Join this session to hear:

    * The latest Salesforce research, trends and insights and what impact they will have on your business
    * Stories from Salesforce’s customers who have risen to the Digital Transformation challenge and achieved success
    * Insights to help you put customers at the centre of your business and thrive in the new all-digital landscape
  • Building a Resilient Service Organisation for Future Jul 13 2021 6:30 am UTC 20 mins
    Adam Geneave - Chief Customer Happiness Officer, AirAsia Olive Huang - VP, Market Strategy, Salesforce
    Over the past year, we have witnessed some spectacular stories of innovation as service leaders have guided their teams and organisations toward new levels of bold success. In doing so, they’re reinventing what service means; building powerful levels of resilience and ensuring they stay relevant for the customer.

    Join us for this session as we get the opportunity to chat with Adam Geneave, Chief Customer Happiness Officer at AirAsia, an organisation that has truly demonstrated this courage & resilience and created new best practices around customer experience. Delivering seamless support increases customer satisfaction and drives value across your business - AirAsia shows us just how.
  • Creating World-Class Digital Customer Experiences Jul 7 2021 6:30 am UTC 33 mins
    Tina Rozul, Director, Product Marketing, Salesforce | Avis Easteal, Regional Head of Consumer, Luxasia APAC
    In our always-on digital-first world, the way people think, work, and shop has transformed dramatically forcing organisations to digitally transform into hyper-speed. To thrive, organisations must break through the noise and create world-class customer experiences. Join Luxasia's Avis Easteal, Regional Head of Consumer and Salesforce's Tina Rozul, Director of APAC Product Marketing as they discuss how to create omnichannel customer experiences through the power of technology and data.
  • Going for Growth: How Globe Telecom Empowers B2B Sales Jun 30 2021 6:30 am UTC 15 mins
    Peter Maquera, SVP Enterprise Group, Globe Telecom | Otelli Edwards, Presenter, CNA
    As businesses and consumers shift to remote working, it has driven higher demands in networking infrastructure and connectivity and new labour-intensive challenges for the communications industries. Join us as we chat with Peter Maquera, SVP Enterprise Group, Globe Telecom on how they have used this catalyst to reinvent the way they operate, shifting gears in B2B sales.
  • The Future of Sales: Go for Growth Jun 29 2021 4:30 am UTC 48 mins
    Tiffany Bova | Cian Mcloughlin |
    Not only do the old responses to sales challenges no longer cut it, the challenges themselves have transformed. That’s why we’ve invited two acclaimed thought leaders to break down how you can stay ahead of the curve and drive growth.

    Tiffani Bova – Salesforce’s global growth evangelist and Wall Street Journal best-selling author – will join internationally recognised, Sydney-based sales expert CianMcloughlin in this exclusive webinar, with a dedicated Q&A session for attendees.

    Using Tiffani’s analysis of the future of sales, they’ll discuss key trends and how sales leaders can meet challenges head-on, including:

    -The changing dynamic between seller and buyer
    -The failure of default responses to fix a growth stall and what you should be doing
    instead
    -The importance of innovation and why it needs more resources

    FEATURED SPEAKERS

    Tiffany Bova | Global Customer Growth and Innovation Evangelist | Salesforce

    Cian Mcloughlin | Founder and CEO | Trinity Perspectives
  • Pivoting for Success: Transform and Accelerate Sales Growth Recorded: Jun 24 2021 32 mins
    Tiffani Bova | Datuk Megat Jalaluddin | Otelli Edwards
    Growing your business requires sales leaders who are able to quickly adapt to changing customer needs. Your sales team needs clear insight into pipeline, enabling prioritisation of the right opportunities - while leaders need forecasts they can rely on. Join Tiffani Bova, Salesforce's Chief Growth Evangelist and Datuk Megat Jalaluddin, Chief Retail Officer from Tenaga Nasional Berhad in a discussion on how they have adapted go-to-market strategies to pivot for growth.

    FEATURED PRESENTERS:

    Tiffani Bova, Chief Growth Evangelist, Salesforce | Datuk Megat Jalaluddin, CRO, Tenaga Nasional Berhad | Otelli Edwards, Presenter, CNA
  • How Siemens Optimized Sales with Digital Quoting Recorded: Jun 22 2021 58 mins
    Erwan Kerebel | Ryan Dennison | Bing Mei
    As businesses across industries adjust to evolving market conditions, enabling a better digital buying and selling experience remains a top priority for business continuity and growth.

    Ryan Dennison and his Customer Self Service Digitalisation team at Siemens set out to optimise the buying and selling experience well before current market conditions demanded it. Today, even as Siemens reprioritises projects and budgets, their quote-to-cash transformation project moves forward at full speed. Tune in to hear from the team, as well as experts from Accenture and Salesforce, and learn:

    -Why quote-to-cash remains a critical piece of Siemens’ growth strategy
    -How a dispersed implementation team collaborated virtually, and why this was crucial
    to their success
    -The technical architecture Siemens designed to empower their self-service objectives
    -How Siemens and Accenture collaborated with field sales to implement their solution
    -How your quote-to-cash journey can start small and plant the seed for transformative
    growth
    -How to find fast ROI and see why digitising your quote-to-cash NOW is more
    important than ever!

    FEATURED PRESENTERS:

    Erwan Kerebel | Sr. Director Product Management | Salesforce

    Ryan Dennison | Digitalization Customer Self Service Program Lead | Siemens

    Bing Mei | Quote to Cash Technology Director | Accenture
  • Achieving Meaningful Growth at Scale with Technology Recorded: Jun 21 2021 21 mins
    Penny Cox, SVP Growth, Carousell | Carol Fong, RVP, Sales, Singapore, Salesforce
    Founded by three friends in 2012, Singapore-based startup Carousell is now one of the largest and fastest-growing marketplaces in Southeast Asia. We speak to Penny Cox, SVP *Growth* to understand how technology has driven Carousell's customer experience strategy, as well as how they have built their people and culture, give back to the community and adopt environmentally sustainable practices to achieve business growth with meaningful impact.
  • Reinventing for the Future: How Fast Growing Businesses Succeed Recorded: Jun 20 2021 26 mins
    Dr Ayesha Khanna, CEO & Co-Founder, ADDO AI | Stuart Thornton, CEO & Co-Founder, hoolah | Raymond Lee, COO, V-Key
    The pandemic has brought about changes to SME business models and trends. Yet, fast-growing businesses have been able to use technology to enable their employees to work from anywhere and scale their business across borders. Hosted by Singapore-based entrepreneur Dr Ayesha Khanna, hear from Stuart Thornton, CEO & Co-Founder, hoolah and Raymond Lee, COO, V-Key, for insightful perspectives on how they’re reinventing, building resilience and fuelling growth for the coming year.
  • Supporting Small Businesses to Adapt, Innovate, and Grow Recorded: Jun 20 2021 6 mins
    Angie Lim, Founder and Owner, Citrus Media Pte Ltd | Carol Fong, RVP, Sales, Singapore, Salesforce
    Small and fast-growing businesses are resilient, innovative, and agile. They are the heart of our communities and drive the economy. Join us to learn from Citrus Media, a successful recipient of our Small Business Relief Grants Programme launched in partnership with the Singapore Business Federation, on why there has never been a better time to support business owners and help them get back to growth.
  • How to Power your Business with Trade Promotion Management Recorded: Jun 17 2021 63 mins
    Vineet Kaul | Distinguished Solution Engineer - Platform | Salesforce
    Join this webinar to gain real insights on trade promotion management with capabilities to optimize the promotions by predicting and simulating the best possible scenarios.

    DISCUSSION TOPICS

    -The importance of TPM and its impact on overall revenue.
    -Common challenges in designing & running trade promotion.
    -How Salesforce Lightning Platform enables businesses to build TPM systems designed to address their unique business and industry challenges.
    -How Salesforce Artificial Intelligence powers real-time feedback on scheme effectiveness.
    -A quick demo of Salesforce TPM systems powered by Salesforce Lightning Platform.

    This webinar will provide you with a better understanding of how the Salesforce Platform can help you to drive your very personalised business-specific trade promotions.
  • How to Humanise Your Marketing by Creating Personalised Moments that Matter Recorded: Jun 16 2021 18 mins
    Jess O’ Relly, Area Vice President, Digital 360, ASEAN, Salesforce | Amrita Balaji, Head of Marketing Technology, Sephora
    How to Humanise Your Marketing by Creating Personalised Moments that Matter with Sephora

    Creating connected experiences for your customers is important now more than ever. How do you turn a wealth of customer data into innovative marketing experiences that are meaningful, engaging, and create 1-1 customer connections; siloed messaging and disjointed experiences are a thing of the past!
  • Creating trusted relationships to drive business growth Recorded: Jun 15 2021 32 mins
    Saurav Bharadwaj | Lead Solution Engineer | Salesforce Abhishek Rai | Director, Solution Engineering | Salesforce
    2020 is the year every sales rep became a virtual seller. Many sales teams reimagined everything they knew about customer interactions. It’s been challenging. And there are still huge unanswered questions.

    How will customers buy in the future? How much of the sales process will remain virtual? How can you improve your sales processes and speed up revenue growth?

    As 89% of sales leaders believe that digital sales will last beyond COVID-19, now’s the time to learn how your team can adapt and thrive in 2021.

    Join us as we host this live event and discuss how you can:

    1. Establish a Single Source of Truth: This means you're not just building a single view of the customer, but also unifying all of the sales activities in one place

    2. Standardize Sales Engagement Best Practices: Your organization can become data-driven to focus on repeatable success and implement best practices using flexible sales engagement solutions

    3. Bring Intelligence into the Sales Process: By weaving intelligent tools into the fabric of the CRM, reps are enabled to work smarter, not harder, with clear, AI-driven prioritization of where to spend their time
  • Unlocking the Strategic Role of Field Service Recorded: Jun 10 2021 19 mins
    Cindy Christian - Head of Digital, United Tractors Annie Teo - Regional Sales Director, Service Cloud, Salesforce
    The urgency around delivering exceptional customer service is continuing to rise across industries. Customers view the service experience they get as a leading differentiator for doing business with companies and hence your customer service organisation is on the frontlines; having technology that has the ability to scale & optimise is key.

    Join this session to get an understanding of how you can empower your field workforce to stay ahead of the game - with the right tools and knowledge to keep tabs on service level agreements on each account. You will hear from our trailblazer - Cindy Christian, Head of Digital at United Tractors, a business who are leading in this field and really making strides in elevating their service experience.
  • Building a Resilient Service Organisation for Future Recorded: Jun 10 2021 20 mins
    Adam Geneave - Chief Customer Happiness Officer, AirAsia Olive Huang - VP, Market Strategy, Salesforce
    Over the past year, we have witnessed some spectacular stories of innovation as service leaders have guided their teams and organisations toward new levels of bold success. In doing so, they’re reinventing what service means; building powerful levels of resilience and ensuring they stay relevant for the customer.

    Join us for this session as we get the opportunity to chat with Adam Geneave, Chief Customer Happiness Officer at AirAsia, an organisation that has truly demonstrated this courage & resilience and created new best practices around customer experience. Delivering seamless support increases customer satisfaction and drives value across your business - AirAsia shows us just how.
Salesforce APAC
Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/ to find out more.

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  • Title: My First CRM: Essentials for Small Business
  • Live at: May 11 2021 6:00 am
  • Presented by: Tintin Dela Cruz, Corporate Sales Manager, Salesforce | Jamie Lim, Emerging Solution Engineer, Salesforce
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