The Future of Marketing: How to plan your business forward

As our world continues to adapt, marketing, digital and business leaders are finding ways to pivot their marketing strategies around a new landscape of customer engagement; to deliver innovative marketing experiences that are meaningful, engaging, and create 1-1 customer connections. Hear from the Salesforce expert where Mathew Sweezey, Director of Market Strategy for Salesforce, and author of The Context Marketing Revolution (HBR 2020) whom will be sharing insights and strategies on how your business can innovate, evolve and succeed through the changing times: -The need for marketing transformation - A clear roadmap for brands to evolve their idea of marketing to meet our modern reality. -The new data revolution you need to prepare for -The X factor for breaking through the noise What’s more? Learn from Salesforce’s customer trailblazer, Tracy Lim from UnionBank of the Philippines, who has walked this path, and will share lessons in leading through change to maintain a sensitive and connected customer experience. Featured speakers: Mathew Sweezey, Director of Market Strategy for Salesforce, and author of The Context Marketing Revolution (HBR 2020) | Tracy Lim, Retail Segment, Head Customer Experience Group, UnionBank of the Philippines