Master your Marketing

Presented by

Leow Chun Tat, Senior Solution Engineer, Digital 360,Salesforce | Laurence Fitch, Sales Specialist Digital 360,Salesforce

About this talk

Master your Marketing: How-to Reimagine Personalization and Real-Time Interaction with Data and Machine Learning As customers start to value brand experience as much as products, businesses will need to deliver personalised messaging across channels to stay competitive. Are you delivering a personalised, relevant and real-time experience to every customer? How do you get an in-depth and accurate understanding of your customer that creates actionable profiles? Is your organisation delivering a seamless customer experience? During this session, we’ll share insights and actionable steps needed to deliver an exceptional personalised experience to your customers, at scale. Explore how marketers like you can use data and machine learning to preserve and expand their most important relationships and create experiences that wow customers and prospects alike. Attend this webinar and gain insights on: The actionable steps to improve your personalised strategy in 2021 and beyond The revenue benefits of personalisation and digital intelligence How to improve customer loyalty and upselling through actionable data insights at scale

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Salesforce is the customer company, helping companies connect with customers in a whole new way since 1999. Its pioneering formula of Data + AI + CRM + Trust helps companies embrace artificial intelligence across Customer 360, its complete portfolio of products that unites every team around the customer on an integrated, metadata-driven platform. You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at to find out more.