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Creating trusted relationships to drive business growth

2020 is the year every sales rep became a virtual seller. Many sales teams reimagined everything they knew about customer interactions. It’s been challenging. And there are still huge unanswered questions.

How will customers buy in the future? How much of the sales process will remain virtual? How can you improve your sales processes and speed up revenue growth?

As 89% of sales leaders believe that digital sales will last beyond COVID-19, now’s the time to learn how your team can adapt and thrive in 2021.

Join us as we host this live event and discuss how you can:

1. Establish a Single Source of Truth: This means you're not just building a single view of the customer, but also unifying all of the sales activities in one place

2. Standardize Sales Engagement Best Practices: Your organization can become data-driven to focus on repeatable success and implement best practices using flexible sales engagement solutions

3. Bring Intelligence into the Sales Process: By weaving intelligent tools into the fabric of the CRM, reps are enabled to work smarter, not harder, with clear, AI-driven prioritization of where to spend their time
Recorded Jun 15 2021 32 mins
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Presented by
Saurav Bharadwaj | Lead Solution Engineer | Salesforce Abhishek Rai | Director, Solution Engineering | Salesforce
Presentation preview: Creating trusted relationships to drive business growth

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  • Channel
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    Tiffani Bova | Chief Growth Evangelist | Salesforce Ron Kaufman | Co-Founder, CX and Service Expert | Uplifting Service
    Not only do the old responses to sales challenges no longer cut it, the challenges themselves have transformed. That’s why we’ve invited two acclaimed thought leaders to break down how you can stay ahead of the curve and drive growth.

    Tiffani Bova – Salesforce’s Chief Growth Evangelist will join New York Times best-selling author – Ron Kaufman in this exclusive webinar, with a dedicated live Q&A session for attendees.

    Using Tiffani’s analysis of the future of sales and Ron's insights on customer experience, they’ll discuss key trends and how sales leaders can meet challenges head-on, including:

    * The changing dynamics between sellers and buyers

    * How high-performing sales teams are embracing AI and technology to better streamline processes

    * Why focusing on excellent customer experiences will lead to higher revenue growth

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    Tiffani Bova | Chief Growth Evangelist | Salesforce

    Ron Kaufman | Co-Founder, CX and Service Expert | Uplifting Service
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    “At Attribute Data, we focus on customer data. We want to know what customers are doing, thinking, and feeling. A lot of businesses want to figure out how to increase the amount of money customers spend with them. To do this, they first have to realise relationships are not transactional, they’re long-term and they are about experience.”

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    The events of the last year have forced leaders to rethink everything; people, processes, and technology. In this panel session, we'll focus on our most important asset; our people. Our panellists will discuss the dynamic possibilities of reskilling, the importance of lifelong learning, and we'll also explore sources of emerging talent to help businesses survive and prosper for the future.

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    Ivy Tse, Chief Executive Officer, Halogen Foundation Singapore

    Hau Yee Ng, Executive Director, Junior Achievement (JA) Singapore

    Sasha Wight - MD & Employee Experience Lead, wrkflow
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    In the new digital era, where every transaction is an omni-sale, it’s not enough to just personalise by channel to shoppers today. They are demanding that you are everywhere they are, you are relevant and you are delighting them every chance you can.

    Join us and hear from our Salesforce experts Matt Marcotte, Global Head of Retail and Consumer Goods Strategy and Annie Teo, Regional Sales Director, Service Cloud as they unpack key trends, insights and learnings from this curated session that you can tap on immediately:

    * Leveraging data to stay agile and keep pace with rapidly changing evolving demands and preferences

    * Keeping consumers loyal and engaged when it is easy to switch products, brands and retailers

    * Building smarter, personalised engagements at scale

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    Matt Marcotte | Global Head of Retail and Consumer Goods Industry Advisors | Salesforce

    Annie Teo | Regional Sales Director, Service Cloud and Platform, ASEAN | Salesforce
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    The global pandemic challenged businesses around the world; knowing and connecting with your customer can now be more difficult than ever.

    In 2020, 82% of data-driven companies reported that their data focus gave them a competitive edge; highlighting the importance of having the technology and data in place to not only reach customers where they are but meet their new expectations around personalised experiences.

    Learn how the power of data can help:-


    * Unlock powerful insights to drive growth

    * Uncover hidden opportunities

    * Deliver seamless, connected customer experiences.

    Join us in this webinar as we unpack the steps to supercharge your growth by bringing together the #1 CRM and #1 Analytics Platform.

    Featured Speaker:

    Jess O'Reilly - AVP, DIGITAL 360, ASEAN, Salesforce

    Robert Wickham - VP, Strategy & Growth, APJ, Tableau

    Luigi Casas - VP, Corporate Relationship Management - PLDT Enterprise
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Salesforce APAC
Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/ to find out more.

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  • Title: Creating trusted relationships to drive business growth
  • Live at: Jun 15 2021 6:30 am
  • Presented by: Saurav Bharadwaj | Lead Solution Engineer | Salesforce Abhishek Rai | Director, Solution Engineering | Salesforce
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