Digital Everything, From Anywhere: Data is the Key to Business Growth

Presented by

Dan Scodellaro, Product Marketing Lead, Salesforce ASEAN

About this talk

How to pivot marketing strategy with data-driven decisions to growth and success? The world has changed, customer expectations have evolved, and organizations that have been fast to adapt and transform are thriving, even in challenging times. As Marketers and Digital Leaders, you're looking to deliver an entirely new customer experience to capture your audience, convert visitors to customers, and drive brand loyalty. Delivering on this digital transformation goal starts with one thing: data—and lots of it. Join this session to hear: * The latest Salesforce research, trends and insights and what impact they will have on your business * Stories from Salesforce’s customers who have risen to the Digital Transformation challenge and achieved success * Insights to help you put customers at the centre of your business and thrive in the new all-digital landscape

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Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer. You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/ to find out more.