Name: How to Humanise Your Marketing by Creating Personalised Moments that Matter
Start: 2021-07-21T06:30:00Z
End: 2021-07-21T06:47:05.000Z
Location: BrightTALK
Rating: 0

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/  to find out more.

· Address pipeline gaps and drive  forecast accuracy with purpose built analytics
· Prioritize, take the right  actions, and close high propensity to buy opportunities
· Deliver a more accurate sales,  planning, and forecasting strategy
· Unite every team around  trusted, unified, and ready-to-use data


Don’t miss out this opportunity to learn how you can create a data-driven organisation, accelerate deals faster and grow your business for smarter decision-making with AI.

How to improve your business Sales Efficiency with Data & Insights

Salesforce Research surveyed 6,000 marketing leaders around the world, including from India, to learn the trends and challenges shaping the marketing industry. While the current macroeconomic environment has teams examining budgets and fine-tuning tech stacks, 87% of marketers say their work provides greater value now than it did a year ago. Learn how Indian Marketing leaders are investing in automation, productivity, and real-time intelligence, and the benchmarks marketers need to succeed in the future. Join us as we dive into the data and discuss the biggest takeaways from the report, including:- How marketers are prioritizing productivity and cost-savings in the face of economic uncertainty- The strategies, channels, and tactics marketers are using to reach customers and grow relationships - Steps marketers are taking to prepare for the retirement of third-party cookies- How metrics and KPIs are shifting as marketers pursue real-time intelligence 

Speakers:
-Sridhar Hariharasubramanian, Senior Director, Solution Engineering, Salesforce India
-Deepa Krishnan, Director – Marketing, Category, Loyalty and Digital, Tata Starbucks Pvt. Ltd.

State of Marketing Report: 6 Trends to Drive Efficient Growth in 2023

Does your team have the data it needs and can they use it? Join us for a special webinar to better understand how Salesforce Data Pipelines enables you to connect, transform and enrich your CRM data, with the help of machine learning, without your data leaving Salesforce.

In this webinar, we’ll explain how:

- Salesforce Data Pipelines let you enrich and modify Salesforce data at-scale without needing external systems or taking data outside the "Trust boundary."
- To speed up your performance and integrate both CRM data and external data into CRM Analytics or back into core up to 5 times faster.

Register for our semu-live webinar or watch it on demand afterwards.

Clean, Connect and Transform your Data with Salesforce Data Pipeline

Attend this webinar where our Service Trailblazers from Fisher & Paykel, nib Group and Vocus tell us how:
- they are prioritising costs in this environment
- what technologies they are investing in to be more productive and deliver great service, and
- how field service has changed the way they connect with their customers.

Plus see how these views align with the recent trends from our 5th edition State of Service Report. Find out about the key priorities and challenges from 8,000+ global Service leaders.

Key Trends Shaping the Future of Service

Today’s businesses need to somehow both rapidly innovate - in the form of new and modern digital experiences - and maintain resiliency in a time of uncertainty. 

Hear from HCF’s Program Director & Community Lead - Enterprise Digital (Online, Mobile App and Salesforce), Anand Banerjee, and how they:

- managed the transformation and IT governance across their people, processes and technology
- ultimately empowered over 700 frontline staff.
- improved all member touch points across the business to be as efficient and consistent as possible

How HCF empowers 700 frontline staff to deliver ‘uncommon care’ in Australia

Today, the financial services industry is rushing to meet changing demands of digital-first customers, accelerated by the pandemic. 
 With a need for great customer service and support, there is a massive opportunity for Financial Services Institutions to stand out among competitors by making customer experience their top priority.

 With only 27% of banking customers saying they have received great customer service and support, there is a massive opportunity for Financial Services Institutions to stand out among competitors by making transforming customer experience their top priority. 

 Join us to learn how you can personalise and *elevate your customer experience for business growth.*

 This webinar covers: 
 - The disruptive CX trends and how to harness them; 
 - Digital-first strategies to win customers with an AI-powered journey; and 
 - Timely insights from experts.

*Register now.*

Winning with Digital-first Customer Experience

You’re right. Selling is harder. In fact, 69% of your peers agree their job is harder right now, according to our latest State of Sales report.

The good news?
Sellers are still finding a way to bring in revenue — and they’re doing it more efficiently than ever.

We surveyed more than 7,700 sales professionals to find out how leading sales organisations are using specific tools and time-saving productivity tactics to hit targets, even in the face of economic fluctuations.

Join our webinar to learn how top sellers are:

• Delivering more value to buyers by taking a more consultative selling approach
• Making better use of their existing tech stack and streamlining their sales processes
• Retaining their best reps and coaching every rep into an MVP


Register now to get the biggest takeaways from our State of Sales report and build the foundation for a successful 2023.

How Top Sellers Are Maximising Productivity & Efficiency — With Economic Shifts

As our health systems and networks contend with mathematical impossibilities around workforce shortages, workload backlogs, and persistent uncoordinated care, a burning platform for change and innovation has emerged.

What healthcare industry paradigmatic changes are occurring? From a technology perspective, what new capabilities are emerging that we should be aware of? How are jurisdictions here and around the world shifting their response to these challenges through strategic decisions that are facilitating innovation at scale?

Join us for this virtual session with Karen Hay, Digital Transformation Lead - Industry, Public Sector, Salesforce and Bryan Tan, Chief Health Officer Public Sector ANZ and you will:

- Learn about new agile capabilities to create workflows faster in days/weeks not months/years
- Find out how to harness real-world data to turn insight into action
- Hear some examples from Canada and ANZ where innovation in clinical workflow and population health is currently in flight

An Innovation Platform for Healthcare

79% of consumers say that a brand’s sustainability practices influence their purchasing decisions. As a result, sustainability is no longer a behind-the-scenes initiative. Retailers and brands are infusing their marketing, online and offline stores and post purchase experiences with sustainability aspects. In this webinar, we will discuss how consumers view sustainability and how the retail industry is responding.

How sustainability can drive efficient growth in retail

School Specialty helps transform the learning environment by offering essential educational supplies, comprehensive learning environments, and curriculum solutions. Like many organizations, School Specialty was challenged with creating a single source of truth with all of their customer data. And with stakeholders across the education system, School Specialty needed data transparency in order to provide excellent service to their key audiences.

Success Anywhere: Implement a Data-First Strategy with CDP

Customer service is at the heart of customer experience, and has seen more change and elevated importance over the past years than many other business functions.

Service organizations like yours are leading strategic shifts and preparing for continued momentum during an era of heightened customer expectations and uncertain economic conditions.

How do you continue to drive performance and service efficiency in 2023?

Join us, as we hear first hand insights and new trends from our newest 5th State of Service report. Utilize learnings from this event and apply to your business including:


- How service organizations can be even more efficient in a digital-first environment
- How automation and mobile is changing the customer service strategies
- Building connected processes and smooth engagements that drives performance


Register today!

Powering Service Efficiency in 2023

When the pandemic put a country-wide pause on travel, online travel bookings platform Riparide had to innovate, fast. 

As an online travel bookings platform for hosts and travellers, Riparide’s unique proposition is the use of tangible data to capture travel experiences, working towards using a data filtering system to help you find fulfilling moments in nature.
 
Hear Paulo Goncalves, Head of Host Supply & Expansion at Riparide give advice on having the tools to build fast and automate workflows and innovating where you can, when you can.

Transforming Travel - Building a Million Fulfilling Moments on Riparide by 2025

Asahi Beverages and Metcash discuss their journey to transforming supplier experiences.

Optimise supplier relationships & commercial excellence on a connected platform

Discover how B&D Group and Alquemie group are transforming their customers’ digital experience through enabling a customer-first service and connected operational experience.

The Trials and Tribulations of Single Source  of Truth Implementation

R.M. Williams and Mars Pet Nutrition discuss how they keep their customers loyal through personalised experiences.

Driving the Trust Imperative Through Loyalty with Personalisation

During volatile tiles, how do you build innovation into your business and justify the ongoing investment of time and resources? 

Hear Adam Clark, Executive General Manager - Digital Economy at Commonwealth Bank, discuss why it's easy to value innovation because we’re always in times of change, and how to ensure organisational discipline around prioritising long-term success over short-term goals. 

Hear Andy Barnes, Head of Architecture at hummgroup, explain how hummgroup builds zero-trust architectures into their digital foundation to support fast, scalable business growth.

Commonwealth Bank and hummgroup on innovating securely

What is ahead for ASEAN’s financial services industry in 2022?

Did you know that 1 in 3 financial customers switched providers for better ease of use? This 2022 global survey of 2,250 financial services customers from Australia, Japan, Singapore, USA and many more reveals that the industry needs to step up its game to serve the increasing number of digital-first customers.

Join our industry expert, Prakash Thomas and our special Trailblazer customer for an insightful discussion to explore new opportunities for ASEAN Financial Service Institutions (FSIs), where it’s heading, and how to be successful in 2022.
Key takeaways:

- Evolving trends and impact on customer expectations in a volatile economy
- How ASEAN FSIs can elevate customer experiences at scale
- How to succeed in today’s digital-first world amid uncertain times

The Future of Customer Experiences in Financial Services

How to Humanise Your Marketing by Creating Personalised Moments that Matter with Sephora

Creating connected experiences for your customers is important now more than ever. How do you turn a wealth of customer data into innovative marketing experiences that are meaningful, engaging, and create 1-1 customer connections; siloed messaging and disjointed experiences are a thing of the past!

How to Humanise Your Marketing by Creating Personalised Moments that Matter

Customer Experience

Customer Engagement

Salesforce

Data Best Practices

Customer Data

Engagement Marketing

Customer Advocacy

Innovation

Connectivity

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Welcome to the mobile computing community on BrightTALK! With the consumerization of IT and the widespread adoption of mobile devices across the globe, mobile computing has become an important part of many people's lives in a culture of bring your own device (BYOD). With mobile devices doubling as work phones and more employees working from home, businesses need to provide secure access to data and work applications from anywhere at any time. Join this growing community and hear from industry thought leaders in webinars and videos as they share their insight on mobile computing research and trends.

Mobile Computing

Cloud computing has exploded over the past few years, delivering a previously unimagined level of workplace mobility and flexibility. The cloud computing community on BrightTALK is made up of thousands of engaged professionals learning from the latest cloud computing research and resources. Join the community to expand your cloud computing knowledge and have your questions answered in live sessions with industry experts and vendor representatives.

Cloud Computing

Join thousands of engaged IT professionals in the application management community on BrightTALK. Interact with your peers in relevant webinars and videos on the latest trends and best practices for application lifecycle management, application performance management and application development.

Application Management

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

How to Humanise Your Marketing by Creating Personalised Moments that Matter

Presented by

About this talk

More from this channel