How to Humanise Your Marketing by Creating Personalised Moments that Matter

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Presented by

Jess O’ Relly, Area Vice President, Digital 360, ASEAN, Salesforce | Amrita Balaji, Head of Marketing Technology, Sephora

About this talk

How to Humanise Your Marketing by Creating Personalised Moments that Matter with Sephora Creating connected experiences for your customers is important now more than ever. How do you turn a wealth of customer data into innovative marketing experiences that are meaningful, engaging, and create 1-1 customer connections; siloed messaging and disjointed experiences are a thing of the past!
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Salesforce is the customer company, helping companies connect with customers in a whole new way since 1999. Its pioneering formula of CRM + AI + Data + Trust helps companies embrace artificial intelligence across Customer 360, its complete portfolio of products that unites every team around the customer on an integrated, metadata-driven platform. You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/ to find out more.