Fireside chat with Pip & Tiffani : Sales Success in a Digital First World

Presented by

Tiffani Bova | Global Growth and Innovation Evangelist | Salesforce Pip Marlow | CEO Salesforce ANZ & ASEAN | Salesforce

About this talk

Fireside chat with Pip Marlow & Tiffani Bova: Sales Success in a Digital First World Prioritising customer needs. Greater technology use. Trustworthy, reliable and hyper-relevant. Selling has changed forever. In this fireside chat, inspirational leaders in their fields, Pip Marlow, EVP & CEO, ANZ/ASEAN Salesforce, and Tiffani Bova, Global Growth and Innovation Evangelist share insights into the future of sales, with a little local flavour. Despite the fact that decision makers prefer remote human interactions or digital self-service, many companies are pouring new technologies over old thinking. So, how can sales leaders succeed in a digital world? Pip and Tiffani will discuss how sales teams can: Digitally work directly with the customer Provide high-touch, highly personalised customer experiences Pivot from product-central sales techniques to customer-centricity Sales: it’s a science, an art, and a little bit of magic.

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Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer. You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/ to find out more.