Trailblazer Interview with Joanna Teo, MD Attribute Data

As founder and Managing Director of customer intelligence consultancy Attribute Data, Joanna spends much time showing data-savvy clients where to look for the most transformational information. “At Attribute Data, we focus on customer data. We want to know what customers are doing, thinking, and feeling. A lot of businesses want to figure out how to increase the amount of money customers spend with them. To do this, they first have to realise relationships are not transactional, they’re long-term and they are about experience.” Featured Speakers: Joanna Teo, Managing Director, Attribute Data Wendy Walker, Senior Director Marketing Asia Pacific Salesforce