Trailblazer Interview with Joanna Teo, MD Attribute Data

Presented by

Joanna Teo, Managing Director, Attribute Data | Wendy Walker, Senior Director Marketing Asia Pacific Salesforce

About this talk

As founder and Managing Director of customer intelligence consultancy Attribute Data, Joanna spends much time showing data-savvy clients where to look for the most transformational information. “At Attribute Data, we focus on customer data. We want to know what customers are doing, thinking, and feeling. A lot of businesses want to figure out how to increase the amount of money customers spend with them. To do this, they first have to realise relationships are not transactional, they’re long-term and they are about experience.” Featured Speakers: Joanna Teo, Managing Director, Attribute Data Wendy Walker, Senior Director Marketing Asia Pacific Salesforce

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Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer. You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/ to find out more.