Name: Trailblazer Interview with Joanna Teo, MD Attribute Data
Start: 2021-09-01T06:00:00Z
End: 2021-09-01T06:00:05.000Z
Location: BrightTALK
Rating: 0

Salesforce is the customer company, helping companies connect with customers in a whole new way since 1999. Its pioneering formula of CRM + AI + Data + Trust helps companies embrace artificial intelligence across Customer 360, its complete portfolio of products that unites every team around the customer on an integrated, metadata-driven platform.

You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/  to find out more.

Field service organisations around the world are struggling to balance dueling priorities of meeting customer demands and driving productivity. As a result, the need for both efficient and intelligent service delivery is rising and AI is now an imperative. 

Join us to learn how Salesforce Field Service, powered by the Einstein 1 Platform, enables companies to:

- Drive productivity in the field with trusted predictive and generative AI
- Proactively manage work and assets on one connected platform with real-time data
- Deploy faster and use automation to improve first time fix rates by 31%*

This webinar includes a demo of our latest Field Service innovations, best practices from customer implementations, and a discussion with product leadership on upcoming roadmap.

*Source: Salesforce Field Service Success Metrics Study, 2022

How to Scale Field Service with AI & Automation

We live in a new world of AI that has completely changed the game for service. Particularly, for Self-Service, AI and GPT have revolutionized what customers expect out of the experience. 75% of customers want to communicate with brands the same way they do friends & family – through messaging.

With these new expectations in mind, support teams are being challenged to transform their offerings to keep their customers coming back. 

Learn how you can:
- Scale Service with AI and Automation
- Creating a connected customer journey 
- Enter new era of intelligent customer support with Gen AI & Conversational messaging

How Gen AI & Conversational Messaging meets Customer's Need for Speed

With NAB halfway through the transition to their new CRM, Charlotte Cadness, Executive in NAB's Digital Data Analytics Division, says they’re already seeing the wins. Having retail and business bank employees working on the same platform, they’ve gained a powerful, 360-degree view of the customer. NAB’s approach to AI is also focused on improving CX, within a strong risk framework. That means employees can better understand the tools within that framework, and in the context of data ethics and privacy.

What’s the one big thing driving CRM and AI approaches at NAB?

Discover the key takeaways from Dreamforce 2023 for customer service and field service leaders. Learn about our latest AI innovations and how Service Cloud can empower your teams to reimagine service, reduce costs, and scale personalized experiences for every customer.

Top Takeaways for Service Leaders from Dreamforce '23

Discover the secret to exceptional customer experiences: real-time insights. 

Learn how Legend leveraged MuleSoft to drive real-time insights and elevate customer experiences.

Unlock the Power of Real-Time Customer Experiences with MuleSoft

Whether your business has two employees or two hundred, efficient growth is top of mind. 

Learn how Salesforce increases the impact of your sales, service, and marketing teams. 

In this webinar, you’ll get top tips for SMBs to:
- Optimize lead routing and scoring
- Track your deals pipeline and, manage forecasts
- Solve customer issues quickly

Success Tips to Help SMBs Find, Win, and Keep Customers

Watch the Salesforce Innovation Day Broadcast and experience how generative AI and the world’s #1 AI CRM can help you grow trusted customer relationships and transform business like never before.

Enjoy the latest innovations from Salesforce, hear from industry experts and be inspired by local Trailblazer.

Salesforce Innovation Day Broadcast

Curious to know how to manage generative AI securely across your organisation?

Large language models (LLMs) work with LLM APIs to unleash the power of generative AI across your organization. MuleSoft's Universal API Management helps protect and govern any API including LLM APIs to be built and deployed anywhere.

Learn how to improve visibility and control for all your APIs, and how Alexion, part of AstraZeneca, is using an API-led architecture across its business.

How to Embrace and Manage AI Securely Across Your Organisation

Apple and Salesforce have partnered to help businesses provide the best customer service and field service experiences. 

Watch this webinar to learn how you can make engagement feel effortless on mobile using new messaging and augmented reality innovations from Apple + Service Cloud, and take your service engagements to the next level.

Take Service Engagement to the Next Level With Apple + Service Cloud

In just two years, 57% of businesses expect that more than half of their revenue will come from digital channels.* As a result, companies in every industry are prioritising and optimising their ecommerce initiatives. 

Watch this session to learn how the Salesforce platform can help you:

- Build ecommerce experiences fast
- Use data from across your business to win loyalty
- Streamline operations
- Drive profitable growth

*Second Edition: State of Commerce

Drive Profitable Growth by Easily Adding Commerce to Every Digital Experience.

Today, many organisations are overwhelmed by their tech stacks. In fact 94% of sales organisations are evaluating their current technologies to see how and where they can simplify while increasing seller efficiencies and productivity, and continuing to deliver customer value. Sales Cloud Unlimited+ provides customers even more value by bringing the best of Salesforce for Sales together in a single package - making it easier to buy Salesforce, simplify your sales tech stacks, and accelerate growth on one platform.

Join us for this webinar to:
 · How Salesforce’s Tony Kays, SVP Sales, is approaching technology consolidation in his organisation
· Learn how Sales Cloud Unlimited+ brings together the power of Data + AI + CRM + Trust, from prospecting to collaborating with teams to using analytics to influence decisions to planning the perfect territories - all grounded in data to fuel AI at every step on a single platform.
· Experience the power of Sales Cloud Unlimited+ through a live product demonstration.

Introducing Sales Cloud Unlimited+: The Best of Salesforce for Sales

Sales forecasting and pipeline management are critical to grow revenue, yet Gartner research shows that these are the top areas where sales operations functions are least effective. How can you increase effectiveness in these disciplines and ultimately grow revenue in 2024? 

To increase confidence in sales forecasting and pipeline management, sales leaders and team need to drive consistency, simplify processes, and bolster data-driven decisions. And you will need to have a complete visibility into business health, real-time predictability to identify risks, and actionable insights to hit quota — all on one platform.

In this session, you will:
✔️ Learn best practices to increase forecasting accuracy by 28% 
✔️ See how embedded AI and insights accelerates pipeline conversion 
✔️ Experience Sales Cloud's built-in forecasting and pipeline management capabilities with a live demo

How to accurately predict revenue and win deals faster

Discover the latest innovations in business automation with Salesforce AI. Explore the power of Generative Flows, Einstein, and Large Language Models (LLM) to accelerate automation using clicks, not code.

You’ll learn how to implement seamless workflow integration with MuleSoft, Salesforce Flow, and Slack powered by AI and automation to increase efficiency for every process across all your teams.

Use AI to Accelerate Business Automation with MuleSoft and Flow

Did you know 49% of of sales professionals struggle to safely use generative AI at work? While the benefits of Sales AI are clear, navigating the complexities of trust and adoption present significant challenges.

Need help navigating AI for Sales? We’ve got you covered with our new Sales AI playbook - helping you realise the true potential of trusted AI, built-in to the #1 CRM. Watch this webinar as we unveil our Sales AI playbook and help you:


- Discover the latest Generative AI innovations, including Einstein Copilot for Sales
- Learn how Crexi’s sales reps use AI to boost their productivity 
- Experience a live demo of Sales Cloud’s built-in, trusted AI capabilities

Your Sales AI Playbook: Supercharge Selling with the #1 AI CRM

What are some of the many profound applications for AI that will dramatically improve our lives? Imagine a powerful, life-long learning tool that knows your interests and preferences; or a personal assistant to take the friction out of life, so you can focus on the important things.

AI is changing the human condition, says Senior Vice President of Strategic Planning and Chief Futures Officer, Peter Schwartz. It will transform virtually every aspect of our lives, almost everywhere, which means there are bound to be issues; but also massive opportunities.

What are the greatest opportunities AI will deliver in our future?

Today’s business environment is highly complex, with increasing demands on your service teams. Salesforce Flow helps your teams meet their needs, empowering business and IT teams to collaborate rapidly and solve diverse business challenges. 

Watch the webinar to learn how Salesforce Flow helps drive efficiency and productivity through automation. During the session, you’ll get a deep dive on Flow’s capabilities across its suite of tools, and see it in action with a demo.

Salesforce Flow: Streamline Your Service Workflows

Hear how Fisher & Paykel has been able to move at speed, grow, and scale to meet the demands of customers, agents, and partners, while improving overall IT efficiency through the implementation of Commerce Cloud and Order Management.

Learn how to service orders efficiently, unlock inventory insights across channels, and offer sustainable fulfillment options.

In this webinar, you will learn how to:

• Create winning post-purchase experiences
• Lower operating costs with automation best practices
• Realize fast ROI from your investment

Drive Efficiency and Cut Costs with Order Management

Learn how to go from AI hype to reality in your contact center. Watch this webinar to understand how to transform your customer channels, agent workspace, and supervisor experience into an AI-powered contact center. And hear from Robin Gareiss, CEO and Principal Analyst at Metrigy on how teams are planning, adopting, and finding value in AI.

3 Ways AI Will Scale Your Contact Center - Move from Hype to Reality

As founder and Managing Director of customer intelligence consultancy Attribute Data, Joanna spends much time showing data-savvy clients where to look for the most transformational information.

“At Attribute Data, we focus on customer data. We want to know what customers are doing, thinking, and feeling. A lot of businesses want to figure out how to increase the amount of money customers spend with them. To do this, they first have to realise relationships are not transactional, they’re long-term and they are about experience.”

Featured Speakers: 

Joanna Teo, Managing Director, Attribute Data 

Wendy Walker, Senior Director Marketing Asia Pacific Salesforce

Trailblazer Interview with Joanna Teo, MD Attribute Data

Salesforce

Data Analysis

Data Analytics

Transformation

Customer Data

Customer Engagement

Money Conversation

Relationships

Customer Care

Attribution

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Trailblazer Interview with Joanna Teo, MD Attribute Data

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