Redefining customer engagement in a digital first, financial services world

Presented by

Andrew Brandman | SVP, Financial Services | Salesforce Aashima Khurana | Senior Solutions Engineer | MuleSoft

About this talk

In the new digital era, customer demands for improved financial experiences are spurring change in the industry where 66% of customers expect companies to understand their unique needs. In reality, only 27% of customers feel the financial services industry is fully customer-centric. Growth-oriented financial providers, however, are narrowing the customer experience gap to drive growth. Join us and hear from our Salesforce experts as they unpack key trends, insights and learnings from this curated session that you can tap on immediately: Building trusted customer relationships by putting customer at the centre Evolving your operations by focusing on customer needs and financial wellness Empowering your employees with 360 view of customers to drive loyalty FEATURED SPEAKERS Andrew Brandman | SVP, Financial Services | Salesforce Aashima Khurana | Senior Solutions Engineer | MuleSoft

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