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Salesforce's 7th Edition State of Marketing: 7 Key Takeaways from this year

Salesforce's 7th Edition State of Marketing: 7 Key Takeaways from the Year that Changed Everything!

The 7th Edition State of Marketing Report: Insights and Tips from 8,200 Marketers Succeeding from Anywhere

Learn how marketing is evolving. You’ll walk away with new ideas on how to:

-Evolve your marketing messages and campaigns to market from anywhere
-Transform to adapt to the digital-first world
-Collaborate across all departments in a distributed workforce
-Use data to achieve a unified view of your customer

Featured Speakers:

*Dan Scodellaro, Product Marketing Marketing, Digital 360
*David Coghill, Director, Solution Engineering
Recorded Sep 22 2021 63 mins
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Presented by
Dan Scodellaro, Product Marketing Marketing, Digital 360 | David Coghill, Director, Solution Engineering
Presentation preview: Salesforce's 7th Edition State of Marketing: 7 Key Takeaways from this year

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  • How SMEs can reimagine and pivot your business growth with one unified CRM Nov 11 2021 6:30 am UTC 74 mins
    Lin Guoliang, Deputy Director, Singapore Business Federation| Heather Mao, Corporate Sales Manager | Justin Choo, CEO, Knorex
    Are you an SME whose way of working has radically changed but now you want to reimagine your business to growth? After spending much of the past year in survival mode, it's never been a more important time to future-proof your business model.

    According to Salesforce’s 4th edition small business trends research, 51% of growing and stagnant/declining small businesses agreed that right technology can be a business differentiator to drive growth, customer interactions, cross-functional collaboration and influences a business’s ability to stay open.

    To stay ahead of the digital game, Salesforce and Singapore Business Federation are collaborating for the first time in a joint webinar to help Singapore SMEs embrace digital transformation more effectively.

    Attend this webinar and gain insights on:

    -Automating business processes so you can spend more time building customer relationships
    -Connecting your tools & systems in one platform with a complete view of your business and a single view of your customer
    -How to find more customers, win more deals and keep customers happy

    Want more inside track to small business growth? Our valued customer trailblazerKnorex will also be sharing on how they have walked this path and lessons in rapidly transformed to be digital-first and grow their business during this challenging time.

    FEATURED SPEAKERS

    Lin Guoliang | Deputy Director | Advocacy & Actions of Singapore Business Federation
    Heather Mao | Corporate Sales Manager, Small & Medium Business | Salesforce Singapore
    Justin Choo | Founder and CEO | Knorex
  • Unleashing Fintech’s Potential: How Rupeek is Accelerating and Scaling Growth Nov 9 2021 8:30 am UTC 18 mins
    Sumit Maniyar, Founder CEO, Rupeek
    Unleashing Fintech’s Potential: How Rupeek is Accelerating and Scaling Growth!!

    Hear from the visionary founder of India's fintech superstar Rupeek on how the time is ripe for fintech to dominate the industry, and how Rupeek is showing the way through service excellence and superior customer engagement.

    FEATURED SPEAKERS

    Sumit Maniyar, Founder CEO, Rupeek
  • How Numeric Empowers its Mobile Workforce while Keeping them Safe and Connected Nov 4 2021 9:00 am UTC 23 mins
    Palash Nandy, Numeric | Yasas K V, Salesforce
    Customers view the service experience as a leading differentiator for doing business with your company and as a result, your customer service organisation is on the frontlines, especially your employees that are out in the field. Palash Nandy, CEO of Numeric UPS discusses how you can empower your mobile workforce to 'show up at the door' with the right tools and knowledge to ensure success each and every time.

    FEATURED SPEAKERS

    Palash Nandy, CEO, Numeric

    Yasas K V, Salesforce
  • How Kotak Mahindra Bank is Offering Customers Everywhere and Anytime Banking Nov 2 2021 10:30 am UTC 17 mins
    Ambuj Chandna, Kotak Mahindra Bank | Hitesh Sahijwala, Salesforce
    As digital becomes the dominant way in which customers engage with financial institutions, banks are stepping up their efforts to deliver their services digitally, while offering an exceptional and personalised customer experience throughout the lifecycle. Join us for a fireside chat with Ambuj Chandna, President - Consumer Banking at Kotak Mahindra Bank to hear more about their approach to banking in a digital-first world.

    FEATURED SPEAKERS

    Ambuj Chandna, President - Consumer Assets, Kotak Mahindra Bank

    Hitesh Sahijwala, Regional Vice President - Sales, Financial Services, Salesforce
  • How PVR is leveraging Salesforce Marketing Cloud Nov 2 2021 9:00 am UTC 22 mins
    Ranjith Melarkode, Strategic Technical Officer, PVR Limited
    How PVR is leveraging Salesforce Marketing Cloud to deliver connected customer experiences!

    Creating connected experiences for your customers is more important now than ever. How do you turn a wealth of customer data into innovative marketing experiences that are meaningful, engaging, and create 1-1 customer connections? Join Ranjith M to discover how PVR is leveraging Salesforce Marketing Cloud to deliver connected customer experiences.

    FEATURED SPEAKERS

    Ranjith Melarkode, Strategic Technical Officer, PVR Limited
  • A customer-centric transformation in a digital-first, financial services world Nov 2 2021 6:30 am UTC 46 mins
    Brian Solis, Global Innovation Evangelist Strategic | Rachel Baartz, Account Executive- Marketing Cloud- Financial |
    Personalisation has become a focus for many businesses - the pace of this change is only going to accelerate in a post-covid digital world. In fact, 70% of customers expect a consistent experience across all channels.

    But in a digital-first world, what does hyper-personalization mean? What can omni-channel experience look like? How can financial services providers capitalise on this momentum to transform their customer experience and drive loyalty?

    Brian Solis, world-renowned digital anthropologist, 8x best-selling author, and Global Innovation Evangelist at Salesforce, believes that as the world becomes increasingly digital, it's critical for businesses to become more human.

    Join our Salesforce experts as they share the latest trends, learnings and opportunities focused on ASEAN financial institutions.
  • Service from Anywhere: Customer Success in the New Normal with BYJU'S Oct 28 2021 10:30 am UTC 24 mins
    Jyothi Kasinath, BYJU'S | Shrim Nishit, BYJU'S | Deepak Pargaonkar, Salesforce
    Over the past year, we have witnessed some spectacular stories of innovation as service leaders have guided their teams and their organisations toward new levels of success. In doing so, they’re reinventing what service means; building powerful levels of resilience and proving nothing is beyond their support channel. Join us on this session to hear from BYJU’S who have demonstrated this resilience and created new best practices around customer experience.

    FEATURED SPEAKERS

    Jyothi Kasinath, AVP - User Experience, BYJU'S

    Shrimn Nishit, VP - User Experience, BYJU'S

    Deepak Pargaonkar, Salesforce
  • Going for growth: How Kalpa Power is Scaling and Accelerating its Growth Oct 28 2021 8:30 am UTC 21 mins
    Rounak Muthiyan, Kalpa Power | Aabha Lalwani, Salesforce
    Going for growth: How Kalpa Power is Scaling and Accelerating its Growth Using Technology!

    Kalpa Power’s vision is to provide reliable, environmentally-friendly power to customers across commercial, industrial and government sectors. Started in 2017 with just two employees, the company is now a powerhouse that has successfully expanded its pan-India footprint to Africa, the Middle East and Bangladesh. Rounak Muthiyan, Founder of Kalpa Power reveals how the company is scaling rapidly and driving growth.

    FEATURED SPEAKERS

    Rounak Muthiyan, Founder-Director, Kalpa Power
    Aabha Lalwani, Senior Manager, Solution Engineering, Salesforce
  • How Genpact is Empowering Employees and Driving Customer Success Oct 27 2021 9:00 am UTC 23 mins
    Vidya Rao, Genpact | Arun Rangaraju, Salesforce
    How Genpact is Empowering Employees and Driving Customer Success with Agility and Transparency!

    Genpact is a global professional services firm that reinvents and runs thousands of processes for hundreds of clients, thus driving real-world transformation at scale. We speak to Genpact’s CIO Vidya Rao to understand how she is building Genpact’s seamless employee and customer experiences - swiftly and agilely.

    FEATURED SPEAKERS

    Vidya Rao, CIO, Genpact

    Arun Rangaraju, Salesforce
  • How Panasonic Life Solutions is Accelerating Sales Growth Recorded: Oct 26 2021 21 mins
    Ajay Saraf, Panasonic Life Solutions | Kamal Kanth, Salesforce
    How Panasonic Life Solutions is Accelerating Sales Growth in a Sell-from-Anywhere World!

    Growing your business requires leaders who can pivot the company to quickly adapt to changing customer needs. These leaders focus on equipping their sales team with clear insight into the pipeline, so they can prioritise the right opportunities, and empowering them with the right tools for a ‘Sell from Anywhere’ world. Join Ajay Saraf, Senior Vice President and Head - Project Business at Panasonic Life Solutions as he discusses how he is driving sales transformation within his company.

    FEATURED SPEAKERS

    Ajay Saraf, Senior Vice President and Head - Project Business, Panasonic Life Solutions
    Kamal Kanth, Regional Vice President, Sales, Salesforce
  • How Automating for Sales and Service Efficiency is Helping Boost Engagement Recorded: Oct 26 2021 22 mins
    Avinash Anand, Unimark Hi-Tech Solutions LLP | Sanjeev Saha, Salesforce
    How Automating for Sales and Service Efficiency is Helping Unimark Boost Customer Engagement!

    Unimark Hi-Tech Solutions LLP is a value-centric firm that brings high-tech global manufacturing solutions to India. The company has found that delivering customer delight is not just about selling the best quality machines, but also about the after-sales service that they offer. We speak to Unimark’s Managing Partner on how he empowered his employees to serve customers better - in the office and on the field.

    FEATURED SPEAKERS

    Avinash Anand, Managing Partner, Unimark Hi-Tech Solutions LLP
    Sanjeev Saha, Salesforce
  • A customer-centric transformation in a digital-first, financial services world Recorded: Oct 26 2021 46 mins
    Brian Solis, Global Innovation Evangelist Strategic | Rachel Baartz, Account Executive- Marketing Cloud- Financial |
    Personalisation has become a focus for many businesses - the pace of this change is only going to accelerate in a post-covid digital world. In fact, 70% of customers expect a consistent experience across all channels.

    But in a digital-first world, what does hyper-personalization mean? What can omni-channel experience look like? How can financial services providers capitalise on this momentum to transform their customer experience and drive loyalty?

    Brian Solis, world-renowned digital anthropologist, 8x best-selling author, and Global Innovation Evangelist at Salesforce, believes that as the world becomes increasingly digital, it's critical for businesses to become more human.

    Join our Salesforce experts as they share the latest trends, learnings and opportunities focused on ASEAN financial institutions.
  • Trailblazer Talks: Blazing a Trail Forward, Together Recorded: Oct 25 2021 123 mins
    Arundhati Bhattacharya | Arun Kumar Parameswaran | C K Venkataraman | Rekha Srinivasan | Sanket Atal
    2021 has tested the resilience of companies in India, like never before. In the welcome episode of the Trailblazer Talks, catch Arundhati Bhattacharya, CEO and Chairperson, Salesforce India, and Arun Parameswaran, SVP and Managing Director, Sales & Distribution, Salesforce India, discuss the role of digital and Salesforce, in building resilient businesses across various parameters ensuring growth led by values.

    Titan continues to strengthen its status as an iconic Indian brand, touching millions of customers. From revolutionising the watch industry 30+ years ago, Titan has evolved into a true colossus with market-leading brands across categories - accessories, jewellery, eyewear, and clothing. Listen to C K Venkataraman, Titan’s MD unwrap perspectives on how a digital culture, and relentless focus on customer delight and loyalty built on unified, digital experiences, are contributing to Titan’s growth.

    In 2020, the world witnessed a metamorphosis at a scale that no one expected. We have seen how robustly businesses can adapt and how resourceful and supportive people can be. The pandemic has reinforced our desire to help drive positive change in the communities. The pandemic also gave us a strong sense that everyone around the world “is in this together”. The world is filled with opportunities to support our communities, remote or otherwise. In this panel on *Impact From Anywhere,* we explore stories of amazing trailblazers who have found new ways to make a difference. In this session, we deep-dive into three different perspectives on how Corporates, Non-Profits, and students have adopted the new form of giving and learning. Join us to hear from experts on Impact FromAnywhere in the post-pandemic world.
  • Small Business Trailblazers: How to find, win and keep new customers Recorded: Oct 21 2021 52 mins
    Merlin Luck | Silvana Tagand | Venice Sran | Tobi Skovron | Shardae Mazzeo
    Small Business Trailblazers: How To Find, Win and Keep Customers

    Whether your business has two people or 100, it's never been a more important time for small businesses to be ready for growth. And with the right technology there to support you and your team, you can find the right customer, win more deals and keep happy customers.

    Join us for our Small Business Trailblazers webinar full of expert advice and best practice you need to grow and scale your business.

    This webinar will cover:

    -How Trailblazers are using Salesforce to support their success
    -In-depth demo on Salesforce for Small Business
    -Q&A with local Trailblazers Tobi Skovron and Shardae Mazzeo from CreativeCubes.Co sharing how they grew their business from the ground up.

    FEATURED SPEAKERS

    Merlin Luck | Regional VP | Salesforce 

    Silvana Tagand | Regional Director | Salesforce

    Venice Sran| Solutions Engineer | Salesforce 

    Tobi Skovron | CEO and Founder | CreativeCubes.Co

    Shardae Mazzeo | Head of People and Culture | CreativeCubes.Co
  • Salesforce's 7th Edition State of Marketing: 7 Key Takeaways from this year Recorded: Oct 20 2021 63 mins
    Dan Scodellaro, Product Marketing Marketing, Digital 360 | David Coghill, Director, Solution Engineering
    Salesforce's 7th Edition State of Marketing: 7 Key Takeaways from the Year that Changed Everything!

    The 7th Edition State of Marketing Report: Insights and Tips from 8,200 Marketers Succeeding from Anywhere

    Learn how marketing is evolving. You’ll walk away with new ideas on how to:

    -Evolve your marketing messages and campaigns to market from anywhere
    -Transform to adapt to the digital-first world
    -Collaborate across all departments in a distributed workforce
    -Use data to achieve a unified view of your customer

    Featured Speakers:

    *Dan Scodellaro, Product Marketing Marketing, Digital 360
    *David Coghill, Director, Solution Engineering
  • Redefining customer engagement in a digital first, financial services world Recorded: Oct 19 2021 34 mins
    Andrew Brandman | SVP, Financial Services | Salesforce Aashima Khurana | Senior Solutions Engineer | MuleSoft
    In the new digital era, customer demands for improved financial experiences are spurring change in the industry where 66% of customers expect companies to understand their unique needs. In reality, only 27% of customers feel the financial services industry is fully customer-centric.

    Growth-oriented financial providers, however, are narrowing the customer experience gap to drive growth.

    Join us and hear from our Salesforce experts as they unpack key trends, insights and learnings from this curated session that you can tap on immediately:

    Building trusted customer relationships by putting customer at the centre
    Evolving your operations by focusing on customer needs and financial wellness
    Empowering your employees with 360 view of customers to drive loyalty

    FEATURED SPEAKERS

    Andrew Brandman | SVP, Financial Services | Salesforce
    Aashima Khurana | Senior Solutions Engineer | MuleSoft
  • How SMEs can reimagine and pivot your business growth with one unified CRM Recorded: Oct 14 2021 74 mins
    Lin Guoliang | Heather Mao | Justin Choo
    Are you an SME whose way of working has radically changed but now you want to reimagine your business to growth? After spending much of the past year in survival mode, it's never been a more important time to future-proof your business model.

    According to Salesforce’s 4th edition small business trends research, 51% of growing and stagnant/declining small businesses agreed that right technology can be a business differentiator to drive growth, customer interactions, cross-functional collaboration and influences a business’s ability to stay open.

    To stay ahead of the digital game, Salesforce and Singapore Business Federation are collaborating for the first time in a joint webinar to help Singapore SMEs embrace digital transformation more effectively.

    Attend this webinar and gain insights on:

    -Automating business processes so you can spend more time building customer relationships
    -Connecting your tools & systems in one platform with a complete view of your business and a single view of your customer
    -How to find more customers, win more deals and keep customers happy

    Want more inside track to small business growth? Our valued customer trailblazerKnorex will also be sharing on how they have walked this path and lessons in rapidly transformed to be digital-first and grow their business during this challenging time.

    FEATURED SPEAKERS

    Lin Guoliang | Deputy Director | Advocacy & Actions of Singapore Business Federation
    Heather Mao | Corporate Sales Manager, Small & Medium Business | Salesforce Singapore
    Justin Choo | Founder and CEO | Knorex
  • Salesforce + MuleSoft: Enable fast and easy sales and service experiences Recorded: Oct 7 2021 47 mins
    Amy McDonnell |Head of MuleSoft Composer, APJ |MuleSoft Vijay Iyer |Director, Solution Engineering |Salesforce
    Salesforce + MuleSoft: Enable fast and easy sales and service experiences with clicks, not code!

    Speed and agility are critical to driving business success today. From sales strategy and planning to churn prevention, more than 30% of sales-related activities can be automated to transform the entire sales value chain. Likewise for the service teams - 79% of service professionals say it’s impossible to provide great service without a complete view of customer interactions.

    Yet, nearly 3 in 5 business users agree that integration challenges slow down revenue and business growth.

    Learn more about the power of Salesforce and MuleSoft and how it helps businesses accelerate growth by:

    -Synchronising data and unlocking richer sales insights for a connected, sell from anywhere experience

    -Building smarter, personalised engagements at scale and deliver connected services

    -Empowering sales and service teams to connect apps and systems easily with clicks, not code

    FEATURED SPEAKERS
    Amy McDonnell |Head of MuleSoft Composer, APJ |MuleSoft
    Vijay Iyer |Director, Solution Engineering |Salesforce
  • How to attract, grow and retain your customers with Customer 360 Recorded: Sep 30 2021 69 mins
    Monchumas Punnakitti | Samuel Lee | Widarma Ang | Wiyanto Huang
    In today’s challenging business environment, it can be hard to imagine getting through this time without technology. Whether your business has 2, 20, 50 or 100 employees, 2021 signals a time for small businesses to truly understand your customers by leveraging technology, and provide them with the right experience, now and in the future.

    And with the right technology there to support you and your team, you can find the right customer, win more deals and keep happy customers with loyalty.

    Attend this webinar and gain insights on:

    -Smarter marketing: Find more leads and engage your audience with personalized content

    -Faster sales: Win more deals with less effort through automation of your sales process

    -Better service: Keep more customers with outstanding personalized service

    Plus, you can get to see a real-life case study from Salesforce’s ASEAN customer trailblazer who has leveraged technology to drive the future of small businesses and enhance the customer experience.

    Register now to be the next game-changer in your business.
    Give your small business a big boost.

    FEATURED SPEAKERS
    Monchumas Punnakitti | Senior Corporate Sales Manager | Salesforce, Small & Medium Business
    Samuel Lee | Regional Solution Engineer | Salesforce, Small & Medium Business
    Widarma Ang | Corporate Sales Manager | Salesforce Small & Medium Business
    Wiyanto Huang | Founder and CEO | PT Valve Automation Indonesia
  • Bringing you the best of CGF 2021 Recorded: Sep 29 2021 54 mins
    Imran Khan | Paul Watson
    We’re bringing you the best of the Consumer Goods Forum Global Summit 2021. From understanding new consumer habits, personalised omni-channel engagement and ensuring accurate product data to building sustainable supply chains and reducing unnecessary food waste, this year’s global summit explored how organisations around the world are mitigating the impacts of COVID-19 and creating new business models driven by digitisation.

    If you’re a retailer, manufacturer or consumer goods organisation, join us to hear the Summit highlights:

    Learnings and industry trends from the past 12 months
    Insights from the most influential CEOs across the Industry
    How local Trailblazers such as Politix and Coca Cola are innovating to meet today’s opportunities
    Now what; what’s next for retail and CPG

    FEATURED SPEAKERS

    Imran Khan | Director, Industry Strategy - Retail and Consumer Goods | Salesforce

    Paul Watson | Digital Manager | Politix & Witchery at Country Road Group
Salesforce APAC
Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/ to find out more.

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  • Title: Salesforce's 7th Edition State of Marketing: 7 Key Takeaways from this year
  • Live at: Sep 22 2021 4:20 am
  • Presented by: Dan Scodellaro, Product Marketing Marketing, Digital 360 | David Coghill, Director, Solution Engineering
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