How SMEs can reimagine and pivot your business growth with one unified CRM

Presented by

Lin Guoliang | Heather Mao | Justin Choo

About this talk

Are you an SME whose way of working has radically changed but now you want to reimagine your business to growth? After spending much of the past year in survival mode, it's never been a more important time to future-proof your business model. According to Salesforce’s 4th edition small business trends research, 51% of growing and stagnant/declining small businesses agreed that right technology can be a business differentiator to drive growth, customer interactions, cross-functional collaboration and influences a business’s ability to stay open. To stay ahead of the digital game, Salesforce and Singapore Business Federation are collaborating for the first time in a joint webinar to help Singapore SMEs embrace digital transformation more effectively. Attend this webinar and gain insights on: -Automating business processes so you can spend more time building customer relationships -Connecting your tools & systems in one platform with a complete view of your business and a single view of your customer -How to find more customers, win more deals and keep customers happy Want more inside track to small business growth? Our valued customer trailblazerKnorex will also be sharing on how they have walked this path and lessons in rapidly transformed to be digital-first and grow their business during this challenging time. FEATURED SPEAKERS Lin Guoliang | Deputy Director | Advocacy & Actions of Singapore Business Federation Heather Mao | Corporate Sales Manager, Small & Medium Business | Salesforce Singapore Justin Choo | Founder and CEO | Knorex

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Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer. You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at to find out more.