A customer-centric transformation in a digital-first, financial services world

Presented by

Brian Solis, Global Innovation Evangelist Strategic | Rachel Baartz, Account Executive- Marketing Cloud- Financial |

About this talk

Personalisation has become a focus for many businesses - the pace of this change is only going to accelerate in a post-covid digital world. In fact, 70% of customers expect a consistent experience across all channels. But in a digital-first world, what does hyper-personalization mean? What can omni-channel experience look like? How can financial services providers capitalise on this momentum to transform their customer experience and drive loyalty? Brian Solis, world-renowned digital anthropologist, 8x best-selling author, and Global Innovation Evangelist at Salesforce, believes that as the world becomes increasingly digital, it's critical for businesses to become more human. Join our Salesforce experts as they share the latest trends, learnings and opportunities focused on ASEAN financial institutions.

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Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer. You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/ to find out more.