Revenue Operations - Buzzword or Business Imperative?

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Presented by

Meredith Schmidt, EVP, Revenue Cloud, Salesforce | Lily Varon, Senior Analyst, Forrester Research

About this talk

It’s no secret that business complexity continues to grow. New channels and business models are driving changes to processes and technology -— but what about people and organisational structures? You have probably heard about Revenue Operations as a term, but what does it actually mean? And who does it affect — Sales Operations, Finance, Marketing, or Customer Success? Salesforce commissioned Forrester Consulting to explore the state of revenue operations at organisations worldwide, with a global online survey of 927 respondents across departments and industries. In this webinar, Meredith Schmidt, EVP of Salesforce Revenue Cloud, and guest speaker Lily Varon, Senior Analyst at Forrester Research, will take you through: - Business Challenges Driving Revenue Operations - What is driving the rise of this function? - The Rise of Revenue Operations - How common is it and in which industries? - The Revenue Operations Maturity Index - What do the best revenue ops teams have in common? - What Everyone Is Getting Wrong About Revenue Operations (Is this just Sales Operations rebranded?) - Steps You Can Take to Drive Growth Meredith Schmidt will also share how and why she built Revenue Operations at Salesforce 10+ Years Ago.
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