How SMEs can digitalize their business with Customer 360

Presented by

Krishna Bharadwaj, Salesforce | Vikrant Deshmukh, Salesforce | Jhumki Pandey-Sinha Roy, The Global Associates |

About this talk

How SMEs can digitalize their business with Customer 360 Since the onset of the pandemic, we have seen more and more small businesses in India start their digital transformation journeys. This is primarily because customers today expect more from every business. Discover how Salesforce Customer 360 is helping small businesses in India to connect with their customers in a more intelligent way by uniting sales, service, marketing, commerce, IT, and analytics. Key discussion points: -How you can increase campaign effectiveness and qualified leads by 36% and 31% respectively -How you can enhance sales productivity by 44% and win 26% more deals -How you can keep your employees and customers connected while working remotely

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Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer. You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/ to find out more.