Delighting Customers through Automation

Presented by

Greg Blausey, Senior Director, Salesforce | Joaquim Viella Gallart, Head of MarTech and Salesforce City National Bank |

About this talk

Many banks are embarking on or doubling down on ways to continue operating quickly, while ensuring costs don’t skyrocket to survive and thrive in a post-covid world. Automation is the key to enabling better customer experiences and launching innovative, cost-effective solutions in the market, while moving with speed. Join us as we explore how City National Bank is using Salesforce’s end-to-end solutions to streamline processes, maintain cost efficiency, and meet the ever-changing needs of their customers. This is your chance to learn how to: - modernise* experiences with your customers and employees; - future-proof* your onboarding processes; - automate* your data integration to deliver an unified customer experience. Register now.

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Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer. You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/ to find out more.