How you build real customer value to achieve sustainable growth

Presented by

Jonathan Nyan, Salesforce | Doreen Loh, Salesforce | Vishal Salunkhe, Carousell | Alex Lim, Crimsonworks

About this talk

Perspectives in Media-verse: How you build real customer value to achieve sustainable growth Sustainable growth has become the new priority for media and print companies. To stay competitive, businesses must focus on maximizing customer lifetime value and master the art of delivering personalised digital experiences throughout the customer journey. Salesforce and Crimsonworks will be discussing the opportunities for these businesses to smartly deliver, scale and translate these personalised experiences into leads and revenue growth by implementing a data-first, digital strategy. In this complimentary webinar, you will learn how: - The current trends in the media and print industry - To align your marketing, creative and sales teams to build a digital pipeline - To leverage personalized advertising and targeting key audiences - To build brand loyalty through connected, meaningful, customized customer experiences This session will include a live demo of how Salesforce can help to elevate your marketing strategy through account engagement and nurture journeys. Want more inside track to growth? Salesforce’s valued customer trailblazer Carousell will also be sharing how they are driving digital transformation that will put customers at the core of the experience. Watch now to find out more insights.

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Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer. You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/ to find out more.