Seamless Service for the Digital-First Connected Customer

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Presented by

- Dave Liu Director, Biz Operations - Kerry Express (TH) Public Company Ltd - Savanun Boonyapanich, Service Cloud Lead, SF

About this talk

Customer experience is now decidedly digital first - but however customers choose to engage, they expect a seamless, thoughtful, personal touch. The new connected customer also expects immediate responses from informed agents, and also self-service options and flexible service. Salesforce’s newest edition of the State of Connected Customer report reveals that 90% of Singapore consumers say experience is as important as products and services and 84% expect consistent interactions across departments. Now, more than ever before, your company’s focus on its service excellence and digitization strategy is all the more paramount. Allow us to dive into key ASEAN findings from the fifth edition of Salesforce’s State of Connected Customer Report, and hear from our Trailblazer, Dave Liu, Director – Business Operations from Kerry Express, to learn the gold standards required to win over the digital-first connected customer. Join us in this session as we uncover: - insights from nearly 17,000+ consumers and business buyers worldwide on the new customer engagement landscape - what seamless and connected service experience looks like across the customer lifecycle - how self-service options and enhanced digital engagements can provide customers with flexibility and build brand loyalty Register today!
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Salesforce is the customer company, helping companies connect with customers in a whole new way since 1999. Its pioneering formula of CRM + AI + Data + Trust helps companies embrace artificial intelligence across Customer 360, its complete portfolio of products that unites every team around the customer on an integrated, metadata-driven platform. You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/ to find out more.