How HCF empowers 700 frontline staff to deliver ‘uncommon care’ in Australia

Presented by

Anand Banerjee, Program Director, HCF | Arda Ergun, Director of Customer Success Strategy and Architecture, MuleSoft

About this talk

Today’s businesses need to somehow both rapidly innovate - in the form of new and modern digital experiences - and maintain resiliency in a time of uncertainty. Hear from HCF’s Program Director & Community Lead - Enterprise Digital (Online, Mobile App and Salesforce), Anand Banerjee, and how they: - managed the transformation and IT governance across their people, processes and technology - ultimately empowered over 700 frontline staff. - improved all member touch points across the business to be as efficient and consistent as possible

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Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer. You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/ to find out more.