Success Anywhere: Implement a Data-First Strategy with CDP

Presented by

Adam Halfmann, Snr Director, Program Management, School Specialty | Gita Gidwani, Director Product Marketing, Salesforce

About this talk

School Specialty helps transform the learning environment by offering essential educational supplies, comprehensive learning environments, and curriculum solutions. Like many organizations, School Specialty was challenged with creating a single source of truth with all of their customer data. And with stakeholders across the education system, School Specialty needed data transparency in order to provide excellent service to their key audiences.

Related topics:

More from this channel

Upcoming talks (4)
On-demand talks (257)
Subscribers (10484)
Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer. You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/ to find out more.