Success Anywhere: Implement a Data-First Strategy with CDP

Presented by

Adam Halfmann, Snr Director, Program Management, School Specialty | Gita Gidwani, Director Product Marketing, Salesforce

About this talk

School Specialty helps transform the learning environment by offering essential educational supplies, comprehensive learning environments, and curriculum solutions. Like many organizations, School Specialty was challenged with creating a single source of truth with all of their customer data. And with stakeholders across the education system, School Specialty needed data transparency in order to provide excellent service to their key audiences.

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