State of Marketing Report: 6 Trends to Drive Efficient Growth in 2023

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Presented by

Sridhar Hariharasubramanian, Salesforce India | Deepa Krishnan, Tata Starbucks Pvt. Ltd.

About this talk

Salesforce Research surveyed 6,000 marketing leaders around the world, including from India, to learn the trends and challenges shaping the marketing industry. While the current macroeconomic environment has teams examining budgets and fine-tuning tech stacks, 87% of marketers say their work provides greater value now than it did a year ago. Learn how Indian Marketing leaders are investing in automation, productivity, and real-time intelligence, and the benchmarks marketers need to succeed in the future. Join us as we dive into the data and discuss the biggest takeaways from the report, including:- How marketers are prioritizing productivity and cost-savings in the face of economic uncertainty- The strategies, channels, and tactics marketers are using to reach customers and grow relationships - Steps marketers are taking to prepare for the retirement of third-party cookies- How metrics and KPIs are shifting as marketers pursue real-time intelligence Speakers: -Sridhar Hariharasubramanian, Senior Director, Solution Engineering, Salesforce India -Deepa Krishnan, Director – Marketing, Category, Loyalty and Digital, Tata Starbucks Pvt. Ltd.
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