Name: State of Marketing Report: 6 Trends to Drive Efficient Growth in 2023
Start: 2023-03-21T09:00:00Z
End: 2023-03-21T10:00:46.000Z
Location: BrightTALK
Rating: 5

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/  to find out more.

Today’s businesses are challenged to rapidly innovate and deliver more value to customers & stakeholders, faster. Doing this requires a streamlined process & modern tools for governing change; enabling development teams to move quickly — and without compromising security.

How can this be achieved within your Salesforce development pipeline? Join us on this webinar as we discuss application lifecycle management (ALM) best practices and how to empower your Salesforce team with tools to deliver change securely and at at scale.

Register now to learn more about how to:

Give your Salesforce developers the power to collaborate, create and scale new features
Leverage modern tools — including Sandboxes, Data Mask and DevOps Center — and implement DevOps best practices within your Salesforce org
Protect your customer data through all stages of the DevOps lifecycle
Deliver time to value with sound release / change management strategies

You’ll also get to see the tech in a demonstration and ask our experts any questions you may have. See you soon!

Innovate Fast, with Modern Development Tools & Processes on Salesforce

Financial Services are being asked to do more with less.

This means maximizing agent productivity, optimizing technology to drive efficiency, and finding ways to reduce cost to serve.

Join us, and hear from our Trailblazer - Bank of the Philippine Islands - to learn how:

• Focusing on productivity will bring cost savings in the short term, and opportunity for growth and loyalty in the long term.
• Deploying automation can deliver better service experiences with intelligent chatbots, and more.
• Using data collected through digital and in-person interactions can personalize customer engagements and continuously gain insight on their needs.

Featured Speakers:

- Sonny Santos Distinguished Solution Engineer, Financial Services, Salesforce
- Weng Espiritu Virtual Store Head, Bank of the Philippine Islands

Driving Service Innovation in Financial Services

With evolving buyer expectations and economic uncertainty, customers are looking to reduce costs and increase productivity.

Are you finding ways to drive efficient growth in today’s economy?

In our latest 5th State of Sales Report, we have surveyed more than 7,700 sales professionals. Join us to hear the latest research findings and tips from our leading experts as they unpack key business trends and the biggest takeaways to drive success in 2023 and beyond.

Attend this complimentary webinar and gain insights on how to:
✔️ Accelerate deals faster with built-in workflows and automations
✔️ Empower reps to make faster decisions with real-time collaboration
✔️ Unite 360-degree CRM visibility across your entire organisation

Register now to get insights on the winning formula for the path to growth.

Speakers:

Jacob Hkeik, Head of Sales Cloud, Product Marketing, Salesforce APAC
Budi Santoso,Chief Experience Officer,Lion Parcel

How to drive sales efficiency and win more deals

How I Manage Lead Generation... a conversation with Mat Stokes from PaySauce.

Tech has brought on a new era in small business marketing. While small business use to rely on gut feel, an extra set of hands and a “make it work” attitude, technology has empowered small businesses to connect with the customers and understand their businesses more efficiently than ever before.

But with more choice in tools and solutions, what is the right approach? Join us for a conversation with Chief Operating Officer from PaySauce, Mat Stokes to talk through how PaySauce is managing their lead generation.

Learn how they invested in technology to automate their systems, increase their productivity, improve their bottom line and ultimately wow their customers.

How I Manage Lead Generation

Citizens are demanding personalised communications, trusted innovation and 24/7 support. Government employees want faster first call resolution, streamlined processes and mobile tools to empower field workers.

With Case Management capabilities designed for Government, agencies can now deliver quick and easy customer centric services with great efficiency and transparency than ever before.

Join this live webinar;

Learn how Salesforce helps Governments modernise and deliver better customer centric services with a suite of purpose built applications.
See live what happens when you put data at the centre, leverage powerful automation and productivity tools, coupled with improved engagement to provide a low cost, modern experience for employees and citizens.
Join our live Q&A

Featured Speakers:

Ashwin Kumar, Lead Solution Engineer, Public Sector

Ashwin’s 8 year career spans across Implementation, Strategy and Architecture at Salesforce’s biggest implementation partners. Passionate in helping Public Sector deliver innovative services to citizen faster through the use of Salesforce. I am a Solutions Engineer at Salesforce, and look after our customers in Victoria, South Australia and Western Australia.

Rasika Wickramanayake, Lead Solution Engineer, Public Sector

Rasika is an accomplished professional with 20 years of full life cycle Project experience in Architecture, Design, Development. He is also a Salesforce Certified Technical Architect (CTA) with over 10 Salesforce Certifications.

How to modernise and deliver better Government customer centric services

Join us for an exclusive look at the new features coming to Marketing Cloud in our first release of the year. Hear from APAC product experts who will be covering the latest innovations across email, mobile, data, ads, web, and analytics - all powered by Einstein artificial intelligence.


Register now for our live webinar or watch it on demand afterwards!

Featured Speakers:

Nikki Hong,Associate Solution Engineer at Salesforce
Rachel Cassidy, Principal Solution Engineer at Salesforce
Imogen Passas,Associate Solution Engineer at Salesforce
Lauren Nolan,Associate Solution Engineer at Salesforce

Marketing Cloud March 2023 New Feature Overview

Hear from industry experts how to create real-time magical moments for your customers and drive more value from customer data with Data Cloud for Marketing (formerly CDP) while increasing operational efficiency and productivity.

Bring Real-Time Magical Moments to Your Customer with the Power of Data

Find out how service organisations can Personalize every interaction with real-time data; Automate processes and empower teams to do more with less; and Connect to any system and optimize service delivery, and scale service customers love with automation.

Scaling Service Your Customers Love With Automation

· Address pipeline gaps and drive  forecast accuracy with purpose built analytics
· Prioritize, take the right  actions, and close high propensity to buy opportunities
· Deliver a more accurate sales,  planning, and forecasting strategy
· Unite every team around  trusted, unified, and ready-to-use data


Don’t miss out this opportunity to learn how you can create a data-driven organisation, accelerate deals faster and grow your business for smarter decision-making with AI.

How to improve your business Sales Efficiency with Data & Insights

Does your team have the data it needs and can they use it? Join us for a special webinar to better understand how Salesforce Data Pipelines enables you to connect, transform and enrich your CRM data, with the help of machine learning, without your data leaving Salesforce.

In this webinar, we’ll explain how:

- Salesforce Data Pipelines let you enrich and modify Salesforce data at-scale without needing external systems or taking data outside the "Trust boundary."
- To speed up your performance and integrate both CRM data and external data into CRM Analytics or back into core up to 5 times faster.

Register for our semu-live webinar or watch it on demand afterwards.

Clean, Connect and Transform your Data with Salesforce Data Pipeline

Attend this webinar where our Service Trailblazers from Fisher & Paykel, nib Group and Vocus tell us how:
- they are prioritising costs in this environment
- what technologies they are investing in to be more productive and deliver great service, and
- how field service has changed the way they connect with their customers.

Plus see how these views align with the recent trends from our 5th edition State of Service Report. Find out about the key priorities and challenges from 8,000+ global Service leaders.

Key Trends Shaping the Future of Service

Today’s businesses need to somehow both rapidly innovate - in the form of new and modern digital experiences - and maintain resiliency in a time of uncertainty. 

Hear from HCF’s Program Director & Community Lead - Enterprise Digital (Online, Mobile App and Salesforce), Anand Banerjee, and how they:

- managed the transformation and IT governance across their people, processes and technology
- ultimately empowered over 700 frontline staff.
- improved all member touch points across the business to be as efficient and consistent as possible

How HCF empowers 700 frontline staff to deliver ‘uncommon care’ in Australia

Today, the financial services industry is rushing to meet changing demands of digital-first customers, accelerated by the pandemic. 
 With a need for great customer service and support, there is a massive opportunity for Financial Services Institutions to stand out among competitors by making customer experience their top priority.

 With only 27% of banking customers saying they have received great customer service and support, there is a massive opportunity for Financial Services Institutions to stand out among competitors by making transforming customer experience their top priority. 

 Join us to learn how you can personalise and *elevate your customer experience for business growth.*

 This webinar covers: 
 - The disruptive CX trends and how to harness them; 
 - Digital-first strategies to win customers with an AI-powered journey; and 
 - Timely insights from experts.

*Register now.*

Winning with Digital-first Customer Experience

You’re right. Selling is harder. In fact, 69% of your peers agree their job is harder right now, according to our latest State of Sales report.

The good news?
Sellers are still finding a way to bring in revenue — and they’re doing it more efficiently than ever.

We surveyed more than 7,700 sales professionals to find out how leading sales organisations are using specific tools and time-saving productivity tactics to hit targets, even in the face of economic fluctuations.

Join our webinar to learn how top sellers are:

• Delivering more value to buyers by taking a more consultative selling approach
• Making better use of their existing tech stack and streamlining their sales processes
• Retaining their best reps and coaching every rep into an MVP


Register now to get the biggest takeaways from our State of Sales report and build the foundation for a successful 2023.

How Top Sellers Are Maximising Productivity & Efficiency — With Economic Shifts

As our health systems and networks contend with mathematical impossibilities around workforce shortages, workload backlogs, and persistent uncoordinated care, a burning platform for change and innovation has emerged.

What healthcare industry paradigmatic changes are occurring? From a technology perspective, what new capabilities are emerging that we should be aware of? How are jurisdictions here and around the world shifting their response to these challenges through strategic decisions that are facilitating innovation at scale?

Join us for this virtual session with Karen Hay, Digital Transformation Lead - Industry, Public Sector, Salesforce and Bryan Tan, Chief Health Officer Public Sector ANZ and you will:

- Learn about new agile capabilities to create workflows faster in days/weeks not months/years
- Find out how to harness real-world data to turn insight into action
- Hear some examples from Canada and ANZ where innovation in clinical workflow and population health is currently in flight

An Innovation Platform for Healthcare

79% of consumers say that a brand’s sustainability practices influence their purchasing decisions. As a result, sustainability is no longer a behind-the-scenes initiative. Retailers and brands are infusing their marketing, online and offline stores and post purchase experiences with sustainability aspects. In this webinar, we will discuss how consumers view sustainability and how the retail industry is responding.

How sustainability can drive efficient growth in retail

School Specialty helps transform the learning environment by offering essential educational supplies, comprehensive learning environments, and curriculum solutions. Like many organizations, School Specialty was challenged with creating a single source of truth with all of their customer data. And with stakeholders across the education system, School Specialty needed data transparency in order to provide excellent service to their key audiences.

Success Anywhere: Implement a Data-First Strategy with CDP

Salesforce Research surveyed 6,000 marketing leaders around the world, including from India, to learn the trends and challenges shaping the marketing industry. While the current macroeconomic environment has teams examining budgets and fine-tuning tech stacks, 87% of marketers say their work provides greater value now than it did a year ago. Learn how Indian Marketing leaders are investing in automation, productivity, and real-time intelligence, and the benchmarks marketers need to succeed in the future. Join us as we dive into the data and discuss the biggest takeaways from the report, including:- How marketers are prioritizing productivity and cost-savings in the face of economic uncertainty- The strategies, channels, and tactics marketers are using to reach customers and grow relationships - Steps marketers are taking to prepare for the retirement of third-party cookies- How metrics and KPIs are shifting as marketers pursue real-time intelligence 

Speakers:
-Sridhar Hariharasubramanian, Senior Director, Solution Engineering, Salesforce India
-Deepa Krishnan, Director – Marketing, Category, Loyalty and Digital, Tata Starbucks Pvt. Ltd.

State of Marketing Report: 6 Trends to Drive Efficient Growth in 2023

Agile

Marketing

Digital Marketing

Hospitality

Personalization

Personal Brand

Real Time Analytics

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Welcome to the mobile computing community on BrightTALK! With the consumerization of IT and the widespread adoption of mobile devices across the globe, mobile computing has become an important part of many people's lives in a culture of bring your own device (BYOD). With mobile devices doubling as work phones and more employees working from home, businesses need to provide secure access to data and work applications from anywhere at any time. Join this growing community and hear from industry thought leaders in webinars and videos as they share their insight on mobile computing research and trends.

Mobile Computing

Cloud computing has exploded over the past few years, delivering a previously unimagined level of workplace mobility and flexibility. The cloud computing community on BrightTALK is made up of thousands of engaged professionals learning from the latest cloud computing research and resources. Join the community to expand your cloud computing knowledge and have your questions answered in live sessions with industry experts and vendor representatives.

Cloud Computing

Join thousands of engaged IT professionals in the application management community on BrightTALK. Interact with your peers in relevant webinars and videos on the latest trends and best practices for application lifecycle management, application performance management and application development.

Application Management

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

State of Marketing Report: 6 Trends to Drive Efficient Growth in 2023

Presented by

About this talk

More from this channel