Name: Bring Real-Time Magical Moments to Your Customer with the Power of Data
Start: 2023-04-27T06:30:00Z
End: 2023-04-27T06:30:57.000Z
Location: BrightTALK
Rating: 5

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Through Agentforce, our suite of customizable agents and tools, Salesforce brings autonomous agents, unified data, analytics, and Customer 360 apps together on one integrated platform to help companies connect with customers in a whole new way.

Join Salesforce SVP and author of the new book “Agentforce” (Wiley) Martin Kihn as he shares everything you need to know about the AI agent revolution.

During this webinar, we will explore:
* How Agentforce works
* Useful things agents can do for you
* Why you need a unified platform to make them work
*How to create, test, and control AI agents

As the new global digital labor platform, Agentforce works alongside humans to get more done. We’ll talk about the role of us humans in the hybrid workforce, and how you can get started today building your AI agent labor force of tomorrow.

Agentforce & the AI Agent Revolution: What You Need to Know Now

Running a small business today means doing more with less, which is why many businesses are turning to new technologies and AI to drive growth. In fact, 78% of SMB leaders say AI will be a game changer for their company.*

Learn how to sell smarter and grow revenue faster with Agentforce. Join this webinar to see how AI agents unify marketing and sales and power the full B2B revenue journey—from first touch to upsell—on one connected platform.

*Source: Salesforce SMB Trends Report, Sixth Edition, 2024

Agentforce for Small Business: Smarter Marketing and Sales Alignment

With new business expectations come new opportunities to adapt. With agentic AI, be sure to unlock the full potential of your business.
In this upcoming webinar, discover how Salesforce can help you navigate today's challenges and drive unprecedented growth. 

Bringing the latest insights from Agentforce World Tour Auckland to you, you'll learn:

***Navigate Economic Uncertainty:** Understand how to overcome rising costs and competitive pressures.
***Empower Your Workforce:** Learn to maximise productivity with AI and consolidated tech.
***Boost Customer Experience:** Discover how AI can personalise interactions and foster loyalty.
***Drive Revenue Growth:** See how to find, win, and keep customers more effectively.
***Prepare for AI Success:** Assess your organisation's AI readiness and future-proof your business.


Register for our  or watch it on demand afterwards.

Agents of Growth: Unlocking SMB Potential with Unified Data

AI promises a sales revolution, yet your reps are still losing deals and wasting time. That’s because even the most powerful AI falters when selling teams are drowning in tools and communicating in silos, lacking a complete picture of customer data. So, how do you fix that?

Join us to learn how Salesforce Sales Cloud and Slack unlock a competitive advantage by uniting your people, data, AI, and automation in one experience. See how new innovations like Salesforce channels and Agentforce connect data and dialogue to deliver actionable AI insights, all in one place where sales teams have everyone and everything they need to win.

In this session, you'll learn how to:

*Accelerate deal cycles* with real-time collaboration that connects customer data and conversations, so selling teams can strategize together with a complete view of the business.
*Empower your reps* with instant, AI-driven intelligence and automation—enabling smarter decisions, better coaching, and faster wins.
*Boost productivity and data quality* by making it easy to update CRM, capture notes, and automate busywork —whether reps are working in Slack or Salesforce.

The Deeply Unified Advantage: How Sales Cloud and Slack Drive Revenue Success

Register for our  or watch it on demand afterwards.

El Jannah’s Secret Sauce: How AI Agents are Redefining the Future of QSR

Unlock a new era of agentic analytics with the powerful combination of Tableau Next. Discover how intuitive conversational analytics lets you simply ask questions in natural language and instantly receive accurate, contextual insights. We'll explore how Tableau Next leverages Tableau Semantics, Salesforce's trusted AI-infused semantic layer, to ground agent responses in your trusted business knowledge, clarify your intent, and continuously learn, delivering increasingly accurate and relevant insights over time. Transform raw data into meaningful insights – all without complex queries or manual digging.

In this on-demand, learn how Tableau Next and Tableau Semantics:
* Provides conversational analytics for quick, actionable insights and visual answers – no complex queries needed.
* Delivers trusted accuracy by grounding responses in a unified semantic layer with rich business context.
* Continuously improves insights accuracy and relevance by enabling agents to clarify intent and continuously learn over time.

Beyond Dashboards: Unlock Trusted Conversational Analytics with Tableau Next

Are disconnected systems and friction-filled checkouts costing you sales? In a competitive market, every interaction matters. It's time to build a commerce experience that captivates buyers and accelerates revenue.

This session reveals how Salesforce Commerce Cloud empowers you to meet and exceed modern buyer expectations. Move beyond a simple storefront and build an intelligent, unified commerce engine that drives efficiency and loyalty.

Accelerate Growth and Create Seamless Experiences with Unified Commerce

Feeling the squeeze to grow your small business while juggling a million things? Are messy communications slowing your team down as you expand? It's time to stop switching between tabs and start streamlining your success.

Watch this on-demand demo to see how Slack and Starter Suite combine to create the ultimate toolkit for landing more deals and making your customers rave. We cut through the fluff to show you exactly how these tools work together to boost your team's efficiency and keep everyone on the same page, turning chaotic workflows into powerful results.

How to use Slack and Salesforce to win new deals and deliver better customer service

Learn how agentic AI is transforming work from simple assistance to active collaboration. Featuring our partners at Deloitte, this session explores how to leverage autonomous systems to accelerate decisions, scale impact, and unlock new capacity and creativity when paired with a smart workforce strategy.

Rearchitecting work in the age of AI

our financial services contact centre holds a goldmine of customer insights. The key to unlocking this value is AI, which offers a powerful opportunity to drive significant productivity gains and free up your teams for the high-value conversations that truly matter with customers.

In this live webinar, happening today, you will hear directly from AIA New Zealand, the country's largest life insurer, as they share their transformation story. Discover how they integrated AI into their frontline experience to reduce agent cognitive load and enhance customer outcomes.

Driving Productivity: 3 ways AI is changing contact centres in financial services

The pressure on IT leaders to innovate with AI while fortifying security has never been greater. This webinar unpacks the latest findings from Salesforce's State of IT reports, drawing on insights from over 4,000 global IT decision-makers, with a special focus on perspectives from ANZ leaders.

Watch this on-demand session to explore how AI is reshaping app development and creating new demands on IT, understand how robust security measures build customer trust amidst evolving threats, and see how AI agents are becoming critical tools for enhancing both innovation and resilience. You'll gain practical strategies to ensure your organisation stays ahead in the ever-evolving IT landscape.

The State of IT: AI and Security Insights for 2025 and Beyond

Time is your most valuable asset, yet we waste nearly a full day each week just searching for information. Slack's Enterprise Search solves this by bringing all your tools, files, and conversations into one intelligent, searchable hub.

Watch this on-demand webinar with experts from Salesforce and Slack to learn how to implement this powerful feature to boost productivity, unlock hidden knowledge, and measure its value, all while keeping your data safe and secure.

Unlock Insights with Enterprise Search: Find and Act on Knowledge Quickly and Easily

Connected telephony is no longer just about making calls, it’s a strategic asset for high-performing teams. Join us to discover how Salesforce Voice transforms every interaction into a seamless, AI-powered experience. You’ll learn how to connect conversations to your CRM, activate real-time AI, and automate post-call work to drive measurable gains in productivity, customer satisfaction, and revenue.

Calling all Sales & Service pros: Why Connected Telephony is your Next Superpower

Australia and New Zealand thrive off of small businesses. But with a saturated market, it is equally difficult and critical to stand out in the crowd by exceeding customer expectations. Continuing on with our webinar series, we will explore how to grow your business by differentiating yourself through optimal service. Tune in to hear insights from Amanda Carne, Global COO of Urban Rest and Tom Brandon, Regioanl Sales Director at Salesforce.

Join this webinar to discover:
- A Real-World Success Story
- Insights for Competitive Advantage
- Leveraging Data-Driven Insights

Watch on-demand now.

The Future of Growth: Exceeding Customer Expectations with Urban Rest

Imagine a workforce that is always available, scales effortlessly, and delivers exceptional service with trust, accuracy, and compliance. With Agentforce for Financial Services, banks, insurers and wealth managers, can leverage autonomous AI agents as a limitless digital workforce—automating processes, streamlining operations, and enhancing customer experiences like never before. 

Watch this session to explore how financial institutions are driving smarter growth, improving efficiency, and building trust with Agentforce.

Build the Workforce of the Future in Financial Services with Autonomous Agents

Boost productivity, cost efficiency and safety at every mine with AI-powered Field Service 

Harness the power of AI and witness first hand how Salesforce agent-first Field Service can transform your mining operations, boosting efficiency by up to 30%.

In this dynamic webinar you will discover how to:

Elevate site safety and compliance: using AI agents to deliver highest safety standards and regulatory adherence

Empower your teams: explore the transformative impact of AI agents, from streamlined onboarding to accelerated problem-solving, and intelligent scheduling

Optimise dispatch with precision: ensure the right person arrives at the right job with the right tools, knowledge, and timing, every time

Guide worker action: equip your workforce with real-time, intelligent guidance to execute tasks flawlessly on the right assets, in the right location, at the optimal moment

Leverage asset insights: Empower asset managers to make informed decisions based on critical asset data and telematics.

Boost productivity, cost efficiency and safety at every mine site

Ready to discover how you can do more with less? AI agents are revolutionising Consumer Goods and Manufacturing, and we're showing you how.

Unbox Agentforce for Consumer Goods and Manufacturing and other cutting-edge AI, data, planning, and execution innovations designed to automate complexity, boost efficiency, and unlock strategic wins.

Humans with agents deliver profitable growth for consumer goods and manufacturing

Join us for a look at the Summer ‘25 Marketing Cloud Release! You’ll get the inside scoop on the most important features from this release, right from our experts. They’ll take you through what you need to know and how each feature is built to help answer some of the biggest challenges facing marketers today. And the cherry on top? We’ll also take you through a few demos so you can see how it works. Register today to save your spot!

What you can expect:
- A review of the biggest new features coming to Marketing Intelligence, Salesforce Personalisation, Marketing Cloud Engagement, Account Engagement, Marketing Cloud Growth and Advanced Editions, as well as Loyalty and Referral Marketing.
- Demos of select features so you can get a front-row seat to how it all works
- A Q&A so you can ask our team questions

In addition, fresh off the back of Connections in Chicago, our product experts will be sharing the latest announcements and innovations in Marketing Cloud — bringing the best of what’s new right to your doorstep!

The Summer '25 Marketing Cloud Release Highlights

Customers demand better personalisation across the entire customer relationship. To meet this demand, marketers must rethink their marketing strategies with a focus on Data + AI.

Join this webinar to learn how Meta and Salesforce have been partnering together to help you unlock the value of your first-party data across Ads, Service, Marketing and Commerce.

Discover how Meta and Salesforce help businesses like Natura navigate digital signal loss and achieve greater marketing performance using first-party data.

In this webinar, you’ll learn about:

- The latest innovations around Data Cloud + Meta Conversions API that will help marketers close the gap from click-through to conversion - powering better campaign performance and maximising ad dollars.
- How to unlock the power of first-party data and personalise across the full customer relationship

Unlock the Power of First-Party Data with Salesforce and Meta

It’s time to unpack the biggest highlights from the Marketing Cloud Winter ’25 Release! Data Cloud continues to revolutionise how our long-standing products work, as well as provide a foundation for our newest launches. 

Join us to walk through how transformations in data, AI and activation will improve the way your teams work. You’ll learn about the biggest features in this Winter’s Release, and get an exclusive demo of how they work.

Marketing Cloud Winter '25 Release Highlights: Innovation for Today & Tomorrow

Want to make sure you catch all of the exciting martech trends and announcements at this year’s Dreamforce?

Don’t worry — we’ve got you covered! Join us for a recap of the top 3 marketing takeaways from this year's event, including everything you need to know about the latest martech trends, product innovations, and exciting announcements. 

Topics discussed include:

- Key innovations and product announcements
- How marketers can use data, AI, and activation to create connected experiences
- New product features in action

Top 3 Marketing Takeaways from Dreamforce 2024

Marketing and commerce leaders are in a new era of digital. It is an era where the customer journey is vital, and with all of the data collected, customers expect more. In fact, 80% of customers expect better experiences.

Join us to learn how Rawlings Sporting Goods, one of the leading sports equipment manufacturers, is unifying online and in-store customer data on Salesforce. Once unified, Rawlings can activate this data to deepen customer relationships through personalisation and drive revenue growth. 

In this webinar, you will discover:
- How Rawlings unites Marketing and Commerce data across multiple brands with Data Cloud to deliver personalised experiences
- Strategies to stand out from the competition by creating unique customer touch points
- How to put the customer at the center of your digital strategy to drive more revenue

Digital Grand Slam: How Rawlings Creates a Connected Customer Journey with Marketing, Commerce, and Data Cloud

Join us for an exclusive look at the new features coming to Marketing Cloud as part of the Summer ’24 Release. Marketing experts will walk through the latest innovations across our entire suite of Marketing Cloud products that span the full customer lifecycle. From getting the right data in, to activating your ideas, we’ll walk through all the nuts and bolts you need to know!

APAC Marketing Cloud Summer '24 Release Highlights

Learn how Salesforce uses Data Cloud to harness customer data, enabling teams to deliver impactful marketing journeys, optimize sales & service conversations, and boost productivity.

In this session, you will learn:
- How to drive growth, build loyal customer relationships, and work smarter with AI
- How to solve business use cases across the entire customer lifecycle
- Lessons learned and actionable insights for getting started

Turning Data into Meaningful Customer Moments

Calling all marketers! AI is reinventing data-driven marketing, and now is the time to set your strategy in motion. Join Salesforce experts Daisy Han, Leandro Perez and Evelyn M Cass as we present the latest trends on data, AI, and personalisation from our 9th State of Marketing report, recently launched in May. 

In this webinar, we discuss insights gleaned from nearly 5,000 marketers worldwide, as well as a lens on what's top of mind for marketers in APAC specifically, including:

A snapshot of the biggest trends, priorities, and challenges impacting marketers today
Review & compare marketers' progress on customer data quality, timeliness, and connectivity
How marketers are using and plan to use both predictive and generative AI
And last but not least, we’ll take a look at the top announcements from Connections 2024.

2024 State of Marketing Report: What Every Marketer Needs to Know

Calling all marketers! AI is reinventing data-driven marketing, and now is the time to set your strategy in motion. Join Salesforce experts Daisy Han, Leandro Perez and Evelyn M Cass as we present the latest trends on data, AI, and personalisation from our 9th State of Marketing report, recently launched in May. We’ll discuss insights gleaned from nearly 5,000 marketers worldwide, as well as a lens on what's top of mind for marketers in APAC specifically, including:

- A snapshot of the biggest trends, priorities, and challenges impacting marketers today
- Review & compare marketers' progress on customer data quality, timeliness, and connectivity
- How marketers are using and plan to use both predictive and generative AI
- And last but not least, we’ll take a look at the top announcements from Connections 2024.

Calling all marketers! AI is reinventing data-driven marketing, and now is the time to set your strategy in motion. Join Salesforce experts Daisy Han, Leandro Perez and Evelyn M Cass as we present the latest trends on data, AI, and personalisation from our 9th State of Marketing report, recently launched in May. 

We’ll discuss insights gleaned from nearly 5,000 marketers worldwide, as well as a lens on what's top of mind for marketers in APAC specifically, including:
- A snapshot of the biggest trends, priorities, and challenges impacting marketers today
- Review & compare marketers' progress on customer data quality, timeliness, and connectivity
- How marketers are using and plan to use both predictive and generative AI

Additionally, we will also take a look at the top announcements from Salesforce Connections 2024, the AI learning event of the year for marketing and commerce.

Owing to the overwhelming popularity of our recent events in Sydney and Melbourne featuring Ryan Warren, VP of Personalisation and Data Solutions at Salesforce, we are pleased to announce the addition of a webinar. This ensures that everyone has the opportunity to hear from Ryan Warren on how to develop a robust enterprise data and personalisation strategy.

Ryan Warren brings with him over 25 years of experience in Digital Experience Design, AI, and Machine Learning. He has been recognised for creating billions of dollars in revenue and works with organisations such as Nike, Microsoft, American Express, Charles Schwab, SiriusXM, L'Oreal, Walmart, Disney, Merrill Lynch, NBC, and countless others.

Join us as we discuss the marketing landscape disrupted by key mega trends, such as the cookieless future, declining eCommerce and campaign effectiveness. We will address challenges in engaging customers, unpack the concept of Moment Orientation, and review data-driven personalisation strategies that deliver trust and adaptability at scale.

Webinar highlights:
- Gain insights into leveraging data science for predicting Customer Lifetime Value.
- Learn how to personalise every customer experience with AI and real-time data to optimise conversions and reduce costs
- Understand how identifying moments of churn can guide the right frequency of customer engagement
- Hear real-life case studies demonstrating revenue growth and audience transformation

Unlocking Growth with Enterprise Data, AI and Personalisation Strategy

Join us for an exclusive look at the new features coming to Marketing Cloud as part of the Spring '24 Release.

Our marketing experts will walk through the latest innovations across our entire suite of Marketing Cloud products, spanning the full customer lifecycle.

You’ll learn how to use these features to build a strong data, AI, and activation strategy, plus see a demo of how these work.

Marketing Cloud Spring '24 Release Highlights

In this session, we will demonstrate how Data Cloud can help unlock the trapped data within your organization, build and orchestrate that elusive Single View of the Customer. 

You will learn:

- Learn what is Data Cloud and how it is an enabler for an effective AI strategy
- Understand how it can help you leverage the data and insights present in your own datalakes, warehouses and models 
- View the demo of end-to-end Data Cloud functionality from data ingestion to orchestration
- Hear from experts on what it takes to build a hyper scaler platform like Data Cloud and key innovations

You will also discover why Salesforce Data Cloud was named as the Leader in 2024 Gartner Magic Quadrant for CDP and how it can be an enabler to meet your CX goals.

Building Trusted Relationships with Data + AI with Salesforce Data Cloud

Customer expectations are rising and attention spans are diminishing, so every moment with a customer matters. To meet customers where they are, brands must reach customers on their preferred channel. But designing multichannel campaigns requires thoughtful attention to the micro-moments — where they need information or an experience to hook them most.

Unfortunately, according to recent Salesforce research, only 33% of marketers are fully satisfied with their ability to create relevant customer experiences using customer data. 

Watch Salesforce and WB Games explore the art and science of building mobile-first journeys that truly wow in this webinar and learn how to apply these principles and tactics in your own company. In this webinar, you’ll learn:
- How to develop, or build on, your multichannel strategy through the lens of the messaging lifecycle
- Weigh the strengths and weaknesses of email, push notifications, and SMS
- The importance of campaign-to-campaign transitions, and how to master them
- How to build a mobile-first journey through a hands-on demo

Connect with Customers: How to Build a Mobile-First Journey

Watch our exclusive webinar on marketing automation and next-gen webinars to discover strategies on how to streamline marketing processes, boost efficiency, and fuel growth in today's dynamic marketing landscape.

In this webinar, you’ll learn how to:
- Optimise Marketing Strategies: Learn best practices for B2B marketing automation within CRM systems.
- Enhance Client Engagement: Utilise AI insights to score, grade, and engage clients effectively for targeted marketing efforts.
- AI, ROI & Attribution: Master the B2B client lifecycle, leverage AI, and refine marketing approaches for optimal ROI and attribution.
- Next-Generation Webinars: Reinvent digital experiences and leverage engagement data to unlock strategic business outcomes.

Joined by Stefania Dundas, Marketing Optimisation -Manager at Global X, as our special guest speaker, sharing insights on leveraging Marketing Automation & Events Management platforms for customer engagement and growth.

Mastering Marketing Automation and Next-Gen Webinars for B2B Success

Generative AI is disrupting marketing everywhere. How do marketers employ data-driven strategies, be more efficient in campaign creation, and personalise at scale, all at the same time? 

In this webinar you will learn how to:
- Power every moment of engagement with actionable data
- Personalise at scale and maximise productivity across the entire campaign lifecycle with CRM + AI + Data + Trust
- Use the latest Generative AI innovations to help you deliver your growth and efficiency goals

Featured Speakers:
- Daisy Han, Product Marketing Manager, Salesforce
- Cindy Hoang, Senior Solution Engineer, Salesforce
- Jordan Chapman, Principal Solution Engineer, Salesforce

Dreamforce2U Webinar: Generative AI in Marketing

Connections To You: Key Announcements & Deep Dive into AI-Powered Email Marketing

In June 2023 in Chicago, we hosted our learning-rich marketing and commerce event of the year - Salesforce Connections. We announced our latest AI + Data + CRM innovations to empower you to engage and connect with your customers and target audience smarter and more efficiently than ever.
 
Join us for our innovation-packed webinar to be wowed by key announcements and gain invaluable insights from our inspiring session focused on *AI-Powered Email Marketing*. Discover how to drive higher subscriber engagement and results from your marketing programs and the AI innovations coming to Marketing GPT.

Hear from visionary Trailblazer, Eliot Harper, Salesforce Architect at CloudKettle (Australia) & 6 x Salesforce MVP, and Linda Nguyen - Lead Solution Engineer at Salesforce Marketing.

You will learn:
• What text and image content will keep your subscribers engaged
• Who to send emails to based on your audience's different traits/personas
• How to optimise your email sends - best time & frequency to email individual subscribers
• How to identify the optimal engagement time for each subscriber to maximise open rates and engagement
• How to identify when email engagement rates require intervention

Register today to secure your virtual seat!

Key Announcements & Deep Dive into AI-Powered Email Marketing

Generative AI is disrupting marketing organisations with the promise of time savings, increased personalisation, and changing the way marketers interact with customers.

Join us to learn how to unlock efficiency with GPT-enabled campaigns and redefine the limits of personalisation at scale with Generative AI and trusted first-party data, to deliver customer magic across every touchpoint and build lasting relationships. Hear from our Trailblazer Melissa Joy Valdez how BPI is driving personalisation at scale and transforming customer experience.


Featured Speakers:

• Melissa Joy D. Valdez, Vice President, Head of Project Program Management & Systems Support Division, Customer & Marketing Group, Customer & Marketing Group, BPI (Bank of the Philippine Islands)
• Hedy Tan, Senior Account Executive, Salesforce
• Reenu Thomas, Solution Engineer, Salesforce

Unlock the Power of Personalisation with AI-driven Experiences

Join us for an exclusive look at the new features coming to Marketing Cloud in our first release of the year. Hear from APAC product experts who will be covering the latest innovations across email, mobile, data, ads, web, and analytics - all powered by Einstein artificial intelligence.


Register now for our live webinar or watch it on demand afterwards!

Featured Speakers:

Nikki Hong,Associate Solution Engineer at Salesforce
Rachel Cassidy, Principal Solution Engineer at Salesforce
Imogen Passas,Associate Solution Engineer at Salesforce
Lauren Nolan,Associate Solution Engineer at Salesforce

Marketing Cloud March 2023 New Feature Overview

Build lasting relationships that drive growth with Marketing Cloud

Hear from industry experts how to create real-time magical moments for your customers and drive more value from customer data with Data Cloud for Marketing (formerly CDP) while increasing operational efficiency and productivity.

Bring Real-Time Magical Moments to Your Customer with the Power of Data

Customer Care

Customer Experience

Customer Service

Marketing

Productivity

Digital Transformation

Digital Marketing

Customer Data

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

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Enterprise Applications

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

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Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

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Bring Real-Time Magical Moments to Your Customer with the Power of Data

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About this talk

Salesforce, APAC