Name: Marketing Cloud March 2023 New Feature Overview
Start: 2023-05-16T04:30:00Z
End: 2023-05-16T04:30:56.000Z
Location: BrightTALK
Rating: 0

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/  to find out more.

EV manufactures and their customers can form a closer, more valuable relationship around electric vehicles. But how? 

To drive efficient growth and ensure everyone benefits from the EV transition, organizations need to mine their treasure trove of customer data. But can you use it to deepen customer relationships, protect the grid, and help the environment?

The answer is yes if you connect real-time customer data across sales, service & marketing. With the right data you can make EV ownership easier — and ensure you remain the undisputed energy expert for years to come.

Are you ready to engage your customers on a deeper level? Drive efficient growth and increase customer satisfaction ? 

Sign up for our webinar now to learn how to wow customers using AI and automation .

Charge Ahead with Smarter Processes and Stronger Growth

Connections To You: Key Announcements & Deep Dive into AI-Powered Email Marketing

In June 2023 in Chicago, we hosted our learning-rich marketing and commerce event of the year - Salesforce Connections. We announced our latest AI + Data + CRM innovations to empower you to engage and connect with your customers and target audience smarter and more efficiently than ever.
 
Join us for our innovation-packed webinar to be wowed by key announcements and gain invaluable insights from our inspiring session focused on *AI-Powered Email Marketing*. Discover how to drive higher subscriber engagement and results from your marketing programs and the AI innovations coming to Marketing GPT.

Hear from visionary Trailblazer, Eliot Harper, Salesforce Architect at CloudKettle (Australia) & 6 x Salesforce MVP, and Linda Nguyen - Lead Solution Engineer at Salesforce Marketing.

You will learn:
• What text and image content will keep your subscribers engaged
• Who to send emails to based on your audience's different traits/personas
• How to optimise your email sends - best time & frequency to email individual subscribers
• How to identify the optimal engagement time for each subscriber to maximise open rates and engagement
• How to identify when email engagement rates require intervention

Register today to secure your virtual seat!

Key Announcements & Deep Dive into AI-Powered Email Marketing

Discover how the future of business is AI + Data + CRM. Learn how Salesforce Customer 360 can unite your company around a single view of your customers with cutting-edge AI and real-time, actionable data helping you wow your customers every time.

Uncover invigorating customer success through Giant Group 巨大集團 and learn how Salesforce helps them accelerate growth, drive efficiency and increase productivity.

(Note: This webinar is in English with Traditional Chinese Subtitles)

Connect & Grow Taipei - Giant Group Fireside Chat

探索 AI + 數據 + 客戶關係管理(CRM) 結合後的商業前景。
學習如何運用 Salesforce Customer 360，將公司的客戶資訊整合於單一視角上，配合尖端的AI技術即時的
幫助您每次產出讓人驚艷的有效數據。
透過令人振奮人心的成功客戶案例 BizLink International Corp，了解 Salesforce 如何協助他們加速企業成長、提高效率並增加生產力。

Connect & Grow Taipei - BizLink Corp Fireside Chat - In Traditional Chinese

AI continues to dominate the headlines. Now that generative AI has arrived, customers expect more — to have service experiences that are faster, tailored to their preferences and get them answers instantly. But a lot of Service leaders don’t know where to start when it comes to AI. And that’s because the key to great AI is great data. But it’s not easy when there’s mountains of data and thousands of applications for service teams to manage.

Join to hear best practices on how to use Data Cloud and Service GPT to build personalized experiences that scale. Learn from product leaders on a proven 3-step AI strategy for your organization including a demo of the latest innovation!

3-Step Strategy to Generative AI and Trusted Data in Customer Service

Companies around the world are struggling to balance dual priorities of meeting customer demands and driving agent productivity. As a result, the need for both efficient and intelligent service is rising and AI is now an imperative. Generative AI has the potential to help companies connect with customers in new ways.

In this webinar, learn how Service Cloud Einstein and Einstein GPT will change the game for customer service and how companies can be enabled to:
• Personalise every interaction with trusted data
• Boost service team productivity by automating tasks
• Build and deploy AI solutions faster across all channels

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Featured Speakers:
• Sundeep Kamath, Regional Sales Director, Salesforce
• Rajiv Garg, Lead Solution Engineer - Service Cloud, Salesforce
• Sanjay Zaveri, Head of Salesforce CRM and Cloud Technologies, HDFC Limited

How to Scale Service with Generative AI and Einstein GPT

Sellers today need every edge to accelerate growth and productivity, while reducing costs. But how do you do it? We invite you to take a page out of our very own Salesforce playbook and join our Salesblazers Frank Filman (Country Leader, Australia) and Ketan Karkhanis (EVP & GM, Sales Cloud) to see first-hand how Salesforce unlocks data, automation and AI at scale — all on a single CRM platform. So you can sell faster, smarter, and more efficiently.

Join us to:
- Learn how to compete and win in an era of AI-Powered business growth
- Hear best practices from Salesforce leaders on how their teams use the #1 AI CRM for Sales
- Dive into our roadmap to see how AI, automation, and connected data can put you on the fast track to growth

How Salesforce Sales Leaders Use GPT to Accelerate Growth

How I Manage Lead Generation... a conversation with Mat Stokes from PaySauce.

Tech has brought on a new era in small business marketing. While small business use to rely on gut feel, an extra set of hands and a “make it work” attitude, technology has empowered small businesses to connect with the customers and understand their businesses more efficiently than ever before.

But with more choice in tools and solutions, what is the right approach? Join us for a conversation with Chief Operating Officer from PaySauce, Mat Stokes to talk through how PaySauce is managing their lead generation.

Learn how they invested in technology to automate their systems, increase their productivity, improve their bottom line and ultimately wow their customers.

How I Manage Lead Generation

Organisations are facing a rapidly changing landscape of Data, AI & Automation. Adapting to these new technologies, and deciding how to embed them into their business is a daunting task.

Complexities and scale of systems and data have led to business and IT teams having competing priorities. Business teams want the ability to leverage technology to quickly address changing business needs without being dependant on IT when possible. In contrast, IT teams need to govern technology used by the business to ensure they maintain high standards of efficiency, scale, and security, so they can deploy faster without additional costs.

However, there is a solution - MuleSoft - the only unified platform for AI, Data, Integration and Automation.

Learn how MuleSoft from Salesforce is empowering businesses to unlock productivity, realise ROI quickly, and deliver better experiences faster.

In this engaging webinar you'll learn:-Why AI, Integration and Automation are a necessity for businesses to meet today's challenges-How MuleSoft's unified platform for AI, Data, Integration and Automation can help drive ROI-How MuleSoft Automation can accelerate innovation and productivity by empowering IT and Business teams.

Automation: How to Get Started and Unlock Data Today

Generative AI is disrupting marketing organisations with the promise of time savings, increased personalisation, and changing the way marketers interact with customers.

Join us to learn how to unlock efficiency with GPT-enabled campaigns and redefine the limits of personalisation at scale with Generative AI and trusted first-party data, to deliver customer magic across every touchpoint and build lasting relationships. Hear from our Trailblazer Melissa Joy Valdez how BPI is driving personalisation at scale and transforming customer experience.


Featured Speakers:

• Melissa Joy D. Valdez, Vice President, Head of Project Program Management & Systems Support Division, Customer & Marketing Group, Customer & Marketing Group, BPI (Bank of the Philippine Islands)
• Hedy Tan, Senior Account Executive, Salesforce
• Reenu Thomas, Solution Engineer, Salesforce

Unlock the Power of Personalisation with AI-driven Experiences

Companies around the world are struggling to balance dueling priorities of meeting customer demands and driving agent productivity. As a result, the need for both efficient and intelligent service is rising and AI is now an imperative. Generative AI has the potential to help companies connect with customers in new ways.

In this webinar, learn how Service Cloud Einstein and Einstein GPT will change the game for customer service and how companies can be enabled to:

•  Personalise every interaction with trusted data
•  Boost service team productivity by automating tasks
•  Build and deploy AI solutions faster across all channels

Featured Speakers:
•  Jawad Malik - Regional Sales Director, Platform & Customer Experience at Salesforce
•  Abhay Kacker - Principal Solution Engineer at Salesforce
•  Vladimir Bojchev - Lead Service Specialist at Salesforce

Today’s businesses are challenged to rapidly innovate and deliver more value to customers & stakeholders, faster. Doing this requires a streamlined process & modern tools for governing change; enabling development teams to move quickly — and without compromising security.

How can this be achieved within your Salesforce development pipeline? Join us on this webinar as we discuss application lifecycle management (ALM) best practices and how to empower your Salesforce team with tools to deliver change securely and at at scale.

Register now to learn more about how to:

Give your Salesforce developers the power to collaborate, create and scale new features
Leverage modern tools — including Sandboxes, Data Mask and DevOps Center — and implement DevOps best practices within your Salesforce org
Protect your customer data through all stages of the DevOps lifecycle
Deliver time to value with sound release / change management strategies

You’ll also get to see the tech in a demonstration and ask our experts any questions you may have. See you soon!

Innovate Fast, with Modern Development Tools & Processes on Salesforce

Financial Services are being asked to do more with less.

This means maximizing agent productivity, optimizing technology to drive efficiency, and finding ways to reduce cost to serve.

Join us, and hear from our Trailblazer - Bank of the Philippine Islands - to learn how:

• Focusing on productivity will bring cost savings in the short term, and opportunity for growth and loyalty in the long term.
• Deploying automation can deliver better service experiences with intelligent chatbots, and more.
• Using data collected through digital and in-person interactions can personalize customer engagements and continuously gain insight on their needs.

Featured Speakers:

- Sonny Santos Distinguished Solution Engineer, Financial Services, Salesforce
- Weng Espiritu Virtual Store Head, Bank of the Philippine Islands

Driving Service Innovation in Financial Services

With evolving buyer expectations and economic uncertainty, customers are looking to reduce costs and increase productivity.

Are you finding ways to drive efficient growth in today’s economy?

In our latest 5th State of Sales Report, we have surveyed more than 7,700 sales professionals. Join us to hear the latest research findings and tips from our leading experts as they unpack key business trends and the biggest takeaways to drive success in 2023 and beyond.

Attend this complimentary webinar and gain insights on how to:
✔️ Accelerate deals faster with built-in workflows and automations
✔️ Empower reps to make faster decisions with real-time collaboration
✔️ Unite 360-degree CRM visibility across your entire organisation

Register now to get insights on the winning formula for the path to growth.

Speakers:

Jacob Hkeik, Head of Sales Cloud, Product Marketing, Salesforce APAC
Budi Santoso,Chief Experience Officer,Lion Parcel

How to drive sales efficiency and win more deals

Citizens are demanding personalised communications, trusted innovation and 24/7 support. Government employees want faster first call resolution, streamlined processes and mobile tools to empower field workers.

With Case Management capabilities designed for Government, agencies can now deliver quick and easy customer centric services with great efficiency and transparency than ever before.

Join this live webinar;

Learn how Salesforce helps Governments modernise and deliver better customer centric services with a suite of purpose built applications.
See live what happens when you put data at the centre, leverage powerful automation and productivity tools, coupled with improved engagement to provide a low cost, modern experience for employees and citizens.
Join our live Q&A

Featured Speakers:

Ashwin Kumar, Lead Solution Engineer, Public Sector

Ashwin’s 8 year career spans across Implementation, Strategy and Architecture at Salesforce’s biggest implementation partners. Passionate in helping Public Sector deliver innovative services to citizen faster through the use of Salesforce. I am a Solutions Engineer at Salesforce, and look after our customers in Victoria, South Australia and Western Australia.

Rasika Wickramanayake, Lead Solution Engineer, Public Sector

Rasika is an accomplished professional with 20 years of full life cycle Project experience in Architecture, Design, Development. He is also a Salesforce Certified Technical Architect (CTA) with over 10 Salesforce Certifications.

How to modernise and deliver better Government customer centric services

Hear from industry experts how to create real-time magical moments for your customers and drive more value from customer data with Data Cloud for Marketing (formerly CDP) while increasing operational efficiency and productivity.

Bring Real-Time Magical Moments to Your Customer with the Power of Data

State of Marketing Report: 6 Trends to Drive Efficient Growth in 2023

Marketing

Join us for an exclusive look at the new features coming to Marketing Cloud in our first release of the year. Hear from APAC product experts who will be covering the latest innovations across email, mobile, data, ads, web, and analytics - all powered by Einstein artificial intelligence.


Register now for our live webinar or watch it on demand afterwards!

Featured Speakers:

Nikki Hong,Associate Solution Engineer at Salesforce
Rachel Cassidy, Principal Solution Engineer at Salesforce
Imogen Passas,Associate Solution Engineer at Salesforce
Lauren Nolan,Associate Solution Engineer at Salesforce

Marketing Cloud March 2023 New Feature Overview

Marketing Automation

Digital Marketing

Marketing Analytics

Marketing Strategy

Customer Experience

Digital Transformation

Customer Engagement

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Welcome to the mobile computing community on BrightTALK! With the consumerization of IT and the widespread adoption of mobile devices across the globe, mobile computing has become an important part of many people's lives in a culture of bring your own device (BYOD). With mobile devices doubling as work phones and more employees working from home, businesses need to provide secure access to data and work applications from anywhere at any time. Join this growing community and hear from industry thought leaders in webinars and videos as they share their insight on mobile computing research and trends.

Mobile Computing

Cloud computing has exploded over the past few years, delivering a previously unimagined level of workplace mobility and flexibility. The cloud computing community on BrightTALK is made up of thousands of engaged professionals learning from the latest cloud computing research and resources. Join the community to expand your cloud computing knowledge and have your questions answered in live sessions with industry experts and vendor representatives.

Cloud Computing

Join thousands of engaged IT professionals in the application management community on BrightTALK. Interact with your peers in relevant webinars and videos on the latest trends and best practices for application lifecycle management, application performance management and application development.

Application Management

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Marketing Cloud March 2023 New Feature Overview

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