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Unlock the Power of Personalisation with AI-driven Experiences

Presented by

Melissa Joy D. Valdez, Bank of the Philippine Islands | Hedy Tan, Salesforce | Reenu Thomas, Salesforce

About this talk

Generative AI is disrupting marketing organisations with the promise of time savings, increased personalisation, and changing the way marketers interact with customers. Join us to learn how to unlock efficiency with GPT-enabled campaigns and redefine the limits of personalisation at scale with Generative AI and trusted first-party data, to deliver customer magic across every touchpoint and build lasting relationships. Hear from our Trailblazer Melissa Joy Valdez how BPI is driving personalisation at scale and transforming customer experience. Featured Speakers: • Melissa Joy D. Valdez, Vice President, Head of Project Program Management & Systems Support Division, Customer & Marketing Group, Customer & Marketing Group, BPI (Bank of the Philippine Islands) • Hedy Tan, Senior Account Executive, Salesforce • Reenu Thomas, Solution Engineer, Salesforce
Salesforce, APAC

Salesforce, APAC

21899 subscribers504 talks
Salesforce APAC: The Customer Company
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Through Agentforce, our suite of customizable agents and tools, Salesforce brings autonomous agents, unified data, analytics, and Customer 360 apps together on one integrated platform to help companies connect with customers in a whole new way.
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