Name: Unlock the Power of Personalisation with AI-driven Experiences
Start: 2023-07-18T03:00:00Z
End: 2023-07-18T03:00:59.000Z
Location: BrightTALK
Rating: 5

Salesforce is the customer company, helping companies connect with customers in a whole new way since 1999. Its pioneering formula of CRM + AI + Data + Trust helps companies embrace artificial intelligence across Customer 360, its complete portfolio of products that unites every team around the customer on an integrated, metadata-driven platform.

You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/  to find out more.

Watch this webinar for recap of the most important takeaways from Dreamforce 2023, specifically for financial services leaders.

You will learn:
- What is the Einstein Trust Layer and why it is a game-changer for Financial Services?
- How can financial services firms take advantage of AI while protecting the privacy and confidentiality of customer data
- How Einstein, Data Cloud and Financial services cloud work together to create real time service experiences

Top Takeaways for Financial Services Leaders from Dreamforce ’23

Watch this webinar for recap of the most important takeaways from Dreamforce 2023, specifically for Retail and Consumer Goods Leaders .

Learn how you can deliver profitable growth with Data + AI + CRM + Trust
- Leverage generative AI with a foundation of trust
- Create one-one personalisation at scale
- Deliver seamless integration and retail execution

Top takeaways for Retail and Consumer Goods Leaders from Dreamforce '23

Watch this webinar for recap of the most important takeaways from Dreamforce 2023, specifically for Automotive leaders.

Learn how Salesforce’s newest AI innovations will help you reimagine business, and empower your teams to:

- Connect, engage, and serve more customers
- Convert more leads
- Transform the customer journey & experience

Top takeaways for Automotive Leaders from Dreamforce '23

With AI redefining the boundaries of business productivity and selling, organisations are looking for ways to bring together data, AI, and automation to drive productivity and revenue. Einstein 1 Sales Edition provides customers just that in a single offering. 

Bringing together the best of Salesforce for Sales to connect data, fuel trusted AI to every seller, and deliver an entirely new CRM experience. Now it’s easier than ever to buy Salesforce, simplify your sales tech stacks, and accelerate growth — all on one platform. 

In this webinar, you will:
- Learn how Einstein 1 Sales brings data and AI to your CRM with a layer of trust to supercharge your entire sales team 
- Experience the power of Einstein 1 Sales through a live product demonstration
- Hear from Sales Cloud GM, Ketan Karkhanis and a special guest customer on how they’re approaching technology and sales success

Take Productivity and Revenue Sky-High with Einstein 1 Sales

In an era where technology is continuously reshaping customer expectations, governments worldwide are at a pivotal moment to redefine efficiency, transparency, and citizen engagement. 

This virtual session will explore how government employees can do more with less using Salesforce. 

You'll get to see how some of our new Trusted AI capabilities like co-pilot, prompt builder, data cloud and more can be leveraged to streamline operations, facilitate seamless citizen services, and foster a culture of innovation within public sector.

Get your questions answered by our subject matter experts.

Transforming Public Sector Efficiency: Government Innovation

Join us for a recap of the most important takeaways, AI innovation announcements and demos from World Tour Sydney 2024, specifically for customer service leaders! 

Learn how Salesforce’s newest AI innovations will help your service organisation reimagine service, from self-service to the contact centre to the field. 

Learn how to:
- Activate AI to scale service
- Increase team productivity and 
- Save costs using the #1 AI CRM for service.

Then see a demo of Einstein 1 Service Cloud in action.

Key Takeaways for Service Leaders From World Tour Sydney

Generative AI unlocks significant value and efficiency and has opened up a new tech revolution, offering businesses large and small the opportunity to reshape how they operate, innovate and engage with customers.

Join us for a deep dive on how to create a secure foundation for responsible, sustainable, and ethical generative AI practices with Shield, Security Center, and more.

In this webinar, you will learn: 

- Opportunities and impacts of generative AI 
- How to overcome challenges and concerns about Generative AI 
- Building a foundation of success for trusted Generative AI
- How customers are able to integrate trusted Generative AI with Einstein 1 Platform

Six Strategies to Prepare for Trusted Generative AI

In today’s economic environment, service teams are being asked to do more with less as customer expectations continue to rise. Today’s customers want customised service delivered faster than ever before, however 78% of service agents say it’s difficult to balance speed and quality. With AI-powered self-service solutions, companies can better meet growing customer demands by delivering efficient and tailored experiences at scale.

Join this webinar to understand how to leverage AI to accelerate productivity and improve both the customer and agent experience. 

Learn how to prioritize key steps for your Self-Service growth journey.

Prepare Your Company for AI-Enhanced Self-Service

In this session, we will demonstrate how Data Cloud can help unlock the trapped data within your organization, build and orchestrate that elusive Single View of the Customer. 

You will learn:

- Learn what is Data Cloud and how it is an enabler for an effective AI strategy
- Understand how it can help you leverage the data and insights present in your own datalakes, warehouses and models 
- View the demo of end-to-end Data Cloud functionality from data ingestion to orchestration
- Hear from experts on what it takes to build a hyper scaler platform like Data Cloud and key innovations

You will also discover why Salesforce Data Cloud was named as the Leader in 2024 Gartner Magic Quadrant for CDP and how it can be an enabler to meet your CX goals.

Building Trusted Relationships with Data + AI with Salesforce Data Cloud

Watch this session to discover the future of service excellence in financial services.

Putting the latest innovations in data, workflow automation, and generative AI at your fingertips. At the Fins Interactive Basecamp, you'll have the opportunity to:

- Discover how AI and automation can revolutionise customer service by offering rapid response times, personalised interactions, and efficient issue resolution.
- Explore your AI enriched data and receive instant, actionable insights.

Financial Services AI Basecamp: Revolutionizing Service Excellence

With the recent release of Tableau 2024.1 and the general availability of Tableau Pulse, Discover how Tableau can revolutionize your approach to data, enabling intelligent, personalized, and contextual insights powered by AI, and driving data-driven decision-making across your entire organization. 

Learn more about what you need to get started, regardless of your expertise with data visualization tools.

In this webinar, you will discover:
- AI-Powered Insights: Uncover how our latest AI capabilities seamlessly integrate intelligent insights into your daily workflow.
- Consistent Metrics: Effortlessly establish and maintain organizational consistency with standard metric definitions.
- Data Clarity for All: Regardless of your expertise, learn how Tableau Pulse ensures everyone can see, understand, and act on data effectively.

Explore the Power of Tableau: Revolutionize your Approach to Data with AI

Recap of the most important takeaways from Dreamforce 2023, specifically for Manufacturing Leaders.

- Discover how to overcome the greatest challenge to AI adoption
- Data quality and silos
- Learn how generative AI can help manage the complexity of manufacturing
- See how you can embrace AI with a foundation of trust

Top takeaways from Manufacturing Leaders From Dreamforce ’23

Field service organisations around the world are struggling to balance dueling priorities of meeting customer demands and driving productivity. As a result, the need for both efficient and intelligent service delivery is rising and AI is now an imperative. 

Join us to learn how Salesforce Field Service, powered by the Einstein 1 Platform, enables companies to:

- Drive productivity in the field with trusted predictive and generative AI
- Proactively manage work and assets on one connected platform with real-time data
- Deploy faster and use automation to improve first time fix rates by 31%*

This webinar includes a demo of our latest Field Service innovations, best practices from customer implementations, and a discussion with product leadership on upcoming roadmap.

*Source: Salesforce Field Service Success Metrics Study, 2022

How to Scale Field Service with AI & Automation

We live in a new world of AI that has completely changed the game for service. Particularly, for Self-Service, AI and GPT have revolutionized what customers expect out of the experience. 75% of customers want to communicate with brands the same way they do friends & family – through messaging.

With these new expectations in mind, support teams are being challenged to transform their offerings to keep their customers coming back. 

Learn how you can:
- Scale Service with AI and Automation
- Creating a connected customer journey 
- Enter new era of intelligent customer support with Gen AI & Conversational messaging

How Gen AI & Conversational Messaging meets Customer's Need for Speed

Discover the key takeaways from Dreamforce 2023 for SMB leaders.

Learn how small and medium businesses can deliver profitable growth with Data+AI+CRM+Trust. Discover how with Salesforce you can:
Connect, engage, and serve more customers
Convert more leads
Transform the customer journey & experience

Top Takeaways for SMB Leaders from Dreamforce '23

Information overload kills productivity. 

Slack AI is an intuitive AI experience embedded in your workspace that helps you search, summarize and find answers faster. You don’t need to become a prompt engineer to harness the power of AI; in Slack, with one-click solutions, it’s easy for anyone to take advantage of AI.

Join this webinar to learn more and see our AI in action. You’ll learn how it can empower your employees with trusted AI in Slack—where the flow of work already happens—so they can reach their most productive potential.

Work smarter and faster with trusted AI in Slack

With NAB halfway through the transition to their new CRM, Charlotte Cadness, Executive in NAB's Digital Data Analytics Division, says they’re already seeing the wins. Having retail and business bank employees working on the same platform, they’ve gained a powerful, 360-degree view of the customer. NAB’s approach to AI is also focused on improving CX, within a strong risk framework. That means employees can better understand the tools within that framework, and in the context of data ethics and privacy.

What’s the one big thing driving CRM and AI approaches at NAB?

Discover the key takeaways from Dreamforce 2023 for customer service and field service leaders. Learn about our latest AI innovations and how Service Cloud can empower your teams to reimagine service, reduce costs, and scale personalized experiences for every customer.

Top Takeaways for Service Leaders from Dreamforce '23

Salesforce Innovation Day Broadcast

How to Embrace and Manage AI Securely Across Your Organisation

Use AI to Accelerate Business Automation with MuleSoft and Flow

Your Sales AI Playbook: Supercharge Selling with the #1 AI CRM

What are the greatest opportunities AI will deliver in our future?

3 Ways AI Will Scale Your Contact Center - Move from Hype to Reality

Unlocking the Future: How AI Transforms Customer Experience

Propel Your Data Culture with Generative AI

The Key to Delivering Excellent Customer Service Every Time - Data + AI

Managing Data and Decisions in the Age of AI

Dreamforce2U Webinar: Generative AI in Marketing

Why you shouldn’t be afraid to embrace generative AI, whatever your generation

Evolving Your Data Strategy in the Era of AI

Global Insights from the 2023 State of IT Report

Unleash AI and Innovation: Account Engagement Redefined

How to Unlock Data Silos with MuleSoft and AI

How do we prepare for the next waves of AI, using kindness as our guiding value?

AI-Powered Sales Acceleration: How to close deals faster for business growth

3 Things Every Service Leader Needs to Know From Dreamforce

Innovate Fast with AI built on a Foundation of Trust, feat. NZ Post

Key Announcements & Deep Dive into AI-Powered Email Marketing

3-Step Strategy to Generative AI and Trusted Data in Customer Service

How to Scale Service with Generative AI and Einstein GPT

How Salesforce Sales Leaders Use GPT to Accelerate Growth

Generative AI for CRM

Generative AI is disrupting marketing organisations with the promise of time savings, increased personalisation, and changing the way marketers interact with customers.

Join us to learn how to unlock efficiency with GPT-enabled campaigns and redefine the limits of personalisation at scale with Generative AI and trusted first-party data, to deliver customer magic across every touchpoint and build lasting relationships. Hear from our Trailblazer Melissa Joy Valdez how BPI is driving personalisation at scale and transforming customer experience.


Featured Speakers:

• Melissa Joy D. Valdez, Vice President, Head of Project Program Management & Systems Support Division, Customer & Marketing Group, Customer & Marketing Group, BPI (Bank of the Philippine Islands)
• Hedy Tan, Senior Account Executive, Salesforce
• Reenu Thomas, Solution Engineer, Salesforce

Unlock the Power of Personalisation with AI-driven Experiences

ChatGPT

Personalization

Artificial Intelligence

Customer Experience

Customer Engagement

Digital Experience

Digital Transformation

Digital Marketing

Marketing

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Welcome to the mobile computing community on BrightTALK! With the consumerization of IT and the widespread adoption of mobile devices across the globe, mobile computing has become an important part of many people's lives in a culture of bring your own device (BYOD). With mobile devices doubling as work phones and more employees working from home, businesses need to provide secure access to data and work applications from anywhere at any time. Join this growing community and hear from industry thought leaders in webinars and videos as they share their insight on mobile computing research and trends.

Mobile Computing

Cloud computing has exploded over the past few years, delivering a previously unimagined level of workplace mobility and flexibility. The cloud computing community on BrightTALK is made up of thousands of engaged professionals learning from the latest cloud computing research and resources. Join the community to expand your cloud computing knowledge and have your questions answered in live sessions with industry experts and vendor representatives.

Cloud Computing

Join thousands of engaged IT professionals in the application management community on BrightTALK. Interact with your peers in relevant webinars and videos on the latest trends and best practices for application lifecycle management, application performance management and application development.

Application Management

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Unlock the Power of Personalisation with AI-driven Experiences

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