Name: Why you shouldn’t be afraid to embrace generative AI, whatever your generation
Start: 2024-01-15T23:31:00Z
End: 2024-01-15T23:31:15.000Z
Location: BrightTALK
Rating: 0

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Through Agentforce, our suite of customizable agents and tools, Salesforce brings autonomous agents, unified data, analytics, and Customer 360 apps together on one integrated platform to help companies connect with customers in a whole new way.

The existing ways of working are no longer “working” or efficient with siloed tools. To succeed in the era of agent-powered work, every business needs a strategic work platform like Agentforce and Slack to drive productivity and collaboration, streamline work and drive efficiency across their organisation.

Watch this webinar to discover the future of CRM in Slack, the conversational interface for work. See how humans and agents drive customer success together with Sales Cloud and Slack.

Things you’ll learn during this webinar:
- Discover how Salesforce Agentforce SDR and Sales Coach helps you boosts productivity, automates tasks, and optimises every interaction.
- Learn how latest Slack innovations like Salesforce channels, enhanced with Slack Sales Elevate and AI in Slack, accelerate team selling.
- See Salesforce Account and Opportunity channels in action in a demo, and dive deeper into critical sales use cases that your team can adopt today.
- Talk directly to your CRM and quickly get up to speed with Einstein Copilot in Slack

The Power of Two: Improve selling and efficiency with Agentforce SDR in Slack

Watch this webinar for a behind the scenes look at the strategies and technologies that drive successful loyalty throughout the entire customer relationship and across an organisation. In this webinar, we will pull back the curtains on Salesforce’s approach to loyalty followed by a conversation between an existing customer and Salesforce Loyalty Management Product leader.

Today's Tech and Strategies Behind Enterprise-Wide Loyalty

Stop Leaving Customer Data on the Table. 80% of your customer data is trapped in unstructured formats like knowledge articles, PDFs, and videos. Data Cloud unlocks this hidden information, making Agentforce more intelligent and accurate.

Watch our webinar and see how Data Cloud’s vector database and RAG transforms unstructured data into a searchable knowledge source for your agents. Learn practical use cases and start building intelligent agents that leverage this valuable resource.

Don’t miss this opportunity to elevate Agentforce and maximise the potential of AI within your organisation.

Transform Agentforce's potential by surfacing hidden unstructured data

Over 80% of the data within the financial services sector is unstructured, residing in formats such as case notes, meeting summaries, call transcripts, PDFs, images, audio files, and more. Historically, this rich data source has been unavailable and underutilised. 

Watch our webinar to discover how Data Cloud can unlock these valuable customer insights, transforming your CRM workflows and enhancing your business operations. Learn how connecting and processing unstructured data with Data Cloud not only provides a deeper understanding of customer behaviours and preferences but also streamlines your CRM processes, making them more intuitive and efficient. 

This session will also explore how such integrations pave the way for more effective use of Agentforce, enabling financial firms to deliver hyper-personalised customer experiences and drive significant business growth by empowering agents with even more data for personalisation, context, and content creation.

Unlocking Unstructured Financial Data for Deeper Customer Insights with Agentforce

Enable sales teams with Sales Programs that are right inside your CRM to increase seller impact and unlock revenue. And now, with Agentforce Sales Coach you can give every rep a dedicated coach to make them your best rep. With Sales Coach you can scale coaching, give personalised and objective feedback and connect coaching to sales results with AI driven, outcome-based enablement. In this webinar, you'll learn how to:
- Practice pitching, handling objections, and negotiation with realistic role-plays tailored to each deal.
- Receive consistent feedback on strengths, areas for improvement, and actionable steps to advance deals grounded in CRM data.
- Easily assess ROI by analysing win/loss rates of deals with and without coaching.

Level Up Seller Engagement with Programs and Agentforce Sales Coach

Join our Solution Engineering team for a practical guide on using our latest Agentforce innovations to improve win rates and Sales productivity by practicing pitching, handling objections, & negotiation with realistic role-plays tailored to each deal. 

In this short webinar we'll cover how it works, how to set it up, a quick demonstration and where to find more details - everything you need to get started!

Easy AI - Agentforce Sales Coach

Watch this webinar to discover how Data Cloud Real-Time enables proactive, personalised service. Learn how unified customer profiles and real-time insights turn your service operations into revenue drivers. Address issues before they arise and use data from any source to enhance customer satisfaction and loyalty instantly.

Delivering Real-Time Customer Support with Data Cloud

Customer expectations have never been higher and this extends to how they feel about online government services. At the same time, there's an opportunity for data and AI to enhance service delivery - and citizens are open to it. By prioritising the simplification of online services, improving user navigation, providing excellent technical support, and making help more accessible, Government can substantially improve overall service quality. The basic user experience challenges are becoming easier to solve with emerging technological solutions, presenting an opportunity for governments to begin taking small steps that can dramatically improve service delivery.

Citizens from across New Zealand came together to attend Innovate Aotearoa to address New Zealand's evolving challenges and why innovative and technological approaches are crucial in helping NZ's Public Sector develop adaptive and sustainable policies (Public Sector Network, 2024).

Salesforce attended the event and were honoured to have partnered with the Innovate Aotearoa audience in discussing two key concepts:
- Empowering public services through strategic advancements in data and analytics capabilities.
- How Government can improve service satisfaction with Data and GenAI.


In this webinar learn from Gisele Kapterian, Salesforce APAC Public Sector Strategy Lead and Melanie Macdonald, Salesforce Distinguished Solution Engineer as they recap the highlights from Dreamforce '24, our latest solution Agentforce and key conversations and questions from our participation in Innovate Aotearoa.

Closing the Tech Gap: Putting Trusted Data in the Hands of the Public Sector in Australia and New Zealand

Today, the average enterprise owns nearly 1,000 applications, with only 28% of them being integrated/connected. With more companies also adopting a multi-cloud approach to meet their business needs, IT teams are facing challenges to connect, manage, secure, and govern their legacy, custom-built, and modern APIs efficiently.

In this webinar, you will learn: 
- The benefits of a fully integrated API strategy
- Best practices for managing legacy, custom, and modern APIs
- See real-world examples of businesses that have transformed their integration landscape

How to Strengthen your Integration and API Architecture with MuleSoft

Customers demand better personalisation across the entire customer relationship. To meet this demand, marketers must rethink their marketing strategies with a focus on Data + AI.

Join this webinar to learn how Meta and Salesforce have been partnering together to help you unlock the value of your first-party data across Ads, Service, Marketing and Commerce.

Discover how Meta and Salesforce help businesses like Natura navigate digital signal loss and achieve greater marketing performance using first-party data.

In this webinar, you’ll learn about:

- The latest innovations around Data Cloud + Meta Conversions API that will help marketers close the gap from click-through to conversion - powering better campaign performance and maximising ad dollars.
- How to unlock the power of first-party data and personalise across the full customer relationship

Unlock the Power of First-Party Data with Salesforce and Meta

Learn how connected data and AI-powered solutions can improve outcomes and transform your interactions with citizens, patients, providers and partners.

See how Salesforce can help you provide connected, quality care beyond the clinic.

In this webinar, we will touch on:

- The burning platform for change
- Introducing an innovation platform that is dedicated to health and care
- Why the technology needs to serve the person, not the other way around

Putting People at the Heart of Health

Every organisation is racing to deliver generative AI across their solutions, but how can you deliver trusted AI that understands your business and your customers? 

Watch product experts from Salesforce as they explore how structured and unstructured data is being used to fuel relevant AI. We’ll explore patterns for zero-copy integration, grounding prompts with Data Cloud data, vector databases, and how to build a data foundation for AI, automation, and analytics. You’ll see roadmap material, live demos, and walk away with a strategy for AI powered by your data in Data Cloud.

How Data Cloud Powers Generative AI with Your Enterprise Data

What's the buzz around AI agents? Get ready to dive into the next wave of AI technology - Autonomous AI agents. 
Join our webinar where we’ll demystify autonomous AI agents and introduce you to new sales - specific agents built with Agentforce SDR and Agentforce Sales Coach on the Salesforce Platform. 

Discover how these agents can scale your sales teams by nurturing pipeline and coaching reps.

In this webinar, you'll:
- Learn how the technology works, straight from the product experts who built it
- Experience live demos to learn how to set up and use these agents
- Explore best practices and actionable tips to integrate Agentforce into your sales strategy

Your journey to scale your sales team starts here!

The New Era of AI: Say Hello to Agentforce for Sales

88% of IT professionals are struggling to keep pace with increasing development demands. Join us to learn how Salesforce’s application development tools and frameworks help enhance developer and admin efficiency to deliver high-quality applications across AI Apps and Agents.

Accelerate Application Development on Salesforce

It’s time to unpack the biggest highlights from the Marketing Cloud Winter ’25 Release! Data Cloud continues to revolutionise how our long-standing products work, as well as provide a foundation for our newest launches. 

Join us to walk through how transformations in data, AI and activation will improve the way your teams work. You’ll learn about the biggest features in this Winter’s Release, and get an exclusive demo of how they work.

Marketing Cloud Winter '25 Release Highlights: Innovation for Today & Tomorrow

Watch our Solution Engineering team for a practical guide on using AI to generate draft Sales emails using out-of-the-box prompts or custom prompts grounded in your CRM data. 

In this short webinar we'll cover how it works, how to set it up, a quick demonstration and where to find more details - everything you need to get started!

Easy AI- Generative Sales Emails

Tableau Einstein reimagines agile, self-service analytics in a modular way - with reusable and extensible components, semantic AI, and consistent data built into every workflow for every user, department, and industry. Built on the Salesforce Platform means any team can use analytical insights to make strategic decisions more quickly and effectively.

In this webinar learn how to:
- Future-proof your analytics with the vision of Tableau Einstein and newly available capabilities
- Give your enterprise the ability to drive personalized and contextual analytics experiences
- Take action on data within Marketing Cloud and Nonprofit Cloud

Elevate Marketing Cloud and Nonprofit Cloud Insights with Tableau Einstein

Are you contributing to a digitally enabled and integrated health system focused on:
- driving patient-centred, personalised health experiences
- increased quality health outcomes
- supporting an engaged and efficient workforce

Our healthcare practice here at Salesforce is working with the Industry across the globe to deliver improved patient and workforce experiences integrating with core clinical systems and workflows in a modern way to strengthen a sustainable health system of the future.

Irrespective of the role you play please join us to explore how Salesforce, as a committed partner to the Healthcare Industry, is leading innovative healthcare outcomes such as:

- care coordination
- patient engagement
- data driven decision making

This webinar will feature Matt Abel, Director of Digital Solutions and Operations from Metro South Health, QLD, as he shares his insights and experiences on how Salesforce and MuleSoft are transforming their approach to modernising patient experiences and ways of working.

Key Takeaways:
- How Salesforce enables a unified view of patients
- Key health use cases for maximising patient engagement and care
- Success stories from leading health organisations

Watch this webinar to discover why Salesforce is the best-kept secret in healthcare.

Salesforce: Health's Best-Kept Secret for Modernising Patient Experiences

Hear from Parker as he reflects on his 25 years with the company, its growth and the values that ground us.

As a highly respected C-suite leader, Parker has always believed in empathy, in managing by using questions, in asking for feedback, and learning from it. With generative AI now the watershed technological moment of our times, he steers people towards listening to the experts and learning as much as they can. Companies should move forward with AI, he says, but safety is paramount.

Why you shouldn’t be afraid to embrace generative AI, whatever your generation

Marketing

Salesforce

Generative AI

Digital Transformation

Customer Experience

Leadership

Business Strategy

Artificial Intelligence

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Enterprise applications have become a crucial piece of infrastructure for many businesses. The enterprise applications community on BrightTALK features the latest insights in enterprise application integration, enterprise application architecture and EAS software. Join the community to gain access to thousands of videos and webinars presented by recognized enterprise information systems experts and arm yourself with the knowledge you need to succeed.

Enterprise Applications

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

In this SaaS and subscription economy, the key to success is customer success. This is much easier said than done as client ecosystems are constantly evolving and their needs and aptitudes vary. Join this community to engage with leaders who are prioritizing and pioneering customer success by helping clients maximize ROI, inspiring account growth and strong client retention.

Customer Success

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Why you shouldn’t be afraid to embrace generative AI, whatever your generation

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