Name: How to earn customer trust as you implement AI in business
Start: 2024-02-12T00:07:00Z
End: 2024-02-12T00:07:08.000Z
Location: BrightTALK
Rating: 0

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Through Agentforce, our suite of customizable agents and tools, Salesforce brings autonomous agents, unified data, analytics, and Customer 360 apps together on one integrated platform to help companies connect with customers in a whole new way.

For years Salesforce Flow allowed companies to build automations and update records across sales and service. Now, with Marketing Cloud Growth and Advanced Editions, marketers can tap into Salesforce Flow to send customers down personalized campaigns. In this webinar, we will walk through three ways marketers can use Flow to personalize their outreach. We’ll discuss how Flow can help marketers:

* Respond to customers based on WhatsApp/SMS interactions
* Trigger abandoned cart journeys
* Slow down engagement for oversaturated customers

3 Ways Marketers can use Salesforce Flow to Reach Customers

Are you looking for a way to scale your business? Leading brands choose Salesforce to grow revenue and efficiency on the most unified, trusted platform. With Commerce Cloud, you can empower your business with AI-driven agents to manage commerce channels, streamline orders and payments, and connect B2C and B2B — all on a single, unified platform. Hear from Black Rifle Coffee and Esprit on why they made the switch.

In this on-demand webinar you will:

* Discover the specific benefits, such as our AI agents, robust scalability, and integrated CRM capabilities, that drive customers to switch platforms
*Get inspired by your peers from companies such as Black Rifle Coffee Company and Esprit on how choosing Salesforce Commerce Cloud made their business more successful"

Insights Revealed: Learn Why Customers Switch to Commerce Cloud

Great AI starts with great data — and Agentforce + Sales Cloud delivers both.

We’ve reimagined Sales Cloud with an agentic layer to help your sales team work smarter, sell faster, and scale more efficiently — all on one unified platform.

Watch this on-demand webinar to see how AI agents can help you:

* Enhance prospecting with real-time buying signals
* Streamline account management in the flow of work
* Activate sellers with data-driven sales programs
* Don’t miss the chance to see sales agents in action.

Watch now!

Boost Your Sales Success: Agentforce for Sales at Every Step of the Deal Cycle

Unstructured data is the new business oil, fueling autonomous AI agents. Join this webinar to learn how leading CIOs are using it to drive efficiency, innovation, and customer success.

What you'll discover:
* Why unstructured data is key to agentic AI and how it makes AI smarter.
* New research on unstructured data trends and their impact on agentic AI.
* 3 innovative use cases from CIOs across healthcare, finance, manufacturing, and tech.
* Recorded demo video of Data Cloud powering Agentforce with unstructured data.
* Best practices for overcoming challenges and maximizing your data.

Watch this unmissable webinar on demand.

Unlock the Power of Unstructured Data for Agentic AI: New Insights from CIOs

Customer service is rapidly evolving — and so are customer expectations.

To stay ahead, service teams must deliver fast, personalised, and intelligent support across every channel. But how can they do this while staying efficient, compliant, and customer-focused?

Join our product experts as they introduce Service Assistant — a new innovation within Service Cloud’s Agentforce — that’s transforming case resolution. This tool uses real-time case and asset data, customer intent, and engagement history to create personalised, multi-step action plans that help agents resolve cases faster and boost customer satisfaction.

What to expect:
- Learn how AI-powered Agentforce for Service creates personalised, step-by-step service plans for your team.
- Get practical insights from our pilot programme to help you get started quickly and drive impact.
- Have your questions about Service Assistant answered by our product experts.

The future of service combines AI with human expertise.

Register now to watch on-demand.

Deliver Faster & Smarter Resolutions with Service Assistant, Powered by Agentforce

AI is transforming businesses by making teams smarter and improving customer experiences. However, SMBs and startups often struggle to begin. Discover how to quickly launch an AI-ready CRM, unify your teams, and use AI to grow your business.

In this webinar, we’ll cover:
- Enhancing team efficiency with a unified CRM
- Delivering personalised experiences with an AI-ready CRM
- Increasing productivity with generative AI
- Making swift, data-driven decisions with built-in reports and dashboards

Register now to watch on-demand.

Get AI-Ready: Build a solid foundation for AI in your growing business

Discover the best fit for your data analytics requirements. Explore the latest trends in data analytics and why IT & data leaders are choosing Tableau over Power BI for their AI and business intelligence needs.

In this session, you will:
- Learn about the latest market trends from an industry expert.
- Gain expertise in the Tableau vs. Power BI decision-making process from actual data practitioners.
- Understand tangible differentiators between these two platforms and important decision-making criteria when selecting your analytics platform of choice between Tableau and Power BI.

Watch on-demand now

Why IT & Data Leaders Choose Tableau over Power BI for Enterprise Analytics

Join this webinar to discover new Artificial Intelligence (AI) innovations for Salesforce Commerce Cloud that will help you deliver unified customer experiences and maximise revenue at every touchpoint — together with AI agents.

Learn how Agentforce for Commerce — autonomous AI that provides always-on support — will power personalised conversations directly on your commerce site or messaging app, like WhatsApp to help shoppers purchase faster.

Plus, see how Unified Commerce is the only platform that connects commerce, checkout, order management, and point of sale to help you maximise revenue.

In this webinar, you'll learn:
- Meet Agentforce Merchant — your AI agent to move inventory and increase conversion
- Discover Agentforce Personal Buyer — your AI agent to support buyers across channels
- See Agentforce Personal Shopper — your digital concierge for shopping assistance
- Create seamless customer journeys across departments with Unified Commerce

Watch on-demand now.

Commerce Teams With AI Agents: Transform AI Insights Into Revenue

Join us to explore insights from IT and Marketing leaders on data management and decision-making in the age of artificial intelligence (AI). Discover how technical decision-makers think about data trust and the role it plays in AI innovation. We’ll also discuss observations from IT and CMOs on AI-ready data, Marketing AI use cases, and building customer loyalty through personalisation.

During this webinar we’ll highlight:
- How IT can help CMOs by ensuring data integrity and security
- Perspectives on data as a foundation for advanced AI technologies
- Benefits of cultivating a data culture within your organisation 

Watch on-demand now.

Advancing AI and Analytics: 3 Ways IT Can Lead with CMOs

AI agents are only as good as the data they can access, and the actions they can execute.  How will you connect your agents to the systems you use every day?

Join us for this webinar to hear from Salesforce and MuleSoft leaders on how to achieve this in two simple steps, plus use cases for sales, service and more:
Step 1 - Create and deploy your Agentforce agents
Step 2 - Connect your agents to any third-party system or data

Register now to watch the On-demand!

Actionable AI: Power Agentforce to Action Anywhere, with Mulesoft

The existing ways of working are no longer “working” or efficient with siloed tools. To succeed in the era of agent-powered work, every business needs a strategic work platform like Agentforce and Slack to drive productivity and collaboration, streamline work and drive efficiency across their organisation.

Watch this webinar to discover the future of CRM in Slack, the conversational interface for work. See how humans and agents drive customer success together with Sales Cloud and Slack.

Things you’ll learn during this webinar:
- Discover how Salesforce Agentforce SDR and Sales Coach helps you boosts productivity, automates tasks, and optimises every interaction.
- Learn how latest Slack innovations like Salesforce channels, enhanced with Slack Sales Elevate and AI in Slack, accelerate team selling.
- See Salesforce Account and Opportunity channels in action in a demo, and dive deeper into critical sales use cases that your team can adopt today.
- Talk directly to your CRM and quickly get up to speed with Einstein Copilot in Slack

The Power of Two: Improve selling and efficiency with Agentforce SDR in Slack

With the rise of AI, the excitement around data has never been greater. But how can your organisation harness this potential to drive fast, informed business decisions? It starts by building a strong data culture.

Did you know that 75% of business leaders agree that organisations leveraging analytics for data-driven decisions can achieve significant revenue gains?

Join us on The Power of Two: Insights made easy with Salesforce + Tableau to see how Agentforce empowers teams 24/7 with customisable AI agents, seamlessly integrating Salesforce CRM and Tableau tools to:
- Predict, plan, and deliver your targets and outcomes with data-driven selling
- Deliver connected, data-driven customer service
- Unlock powerful insights to accelerate business growth

Learn how unified data can transform your business. 

Watch Now

The Power of Two: Insights made easy with Salesforce + Tableau

Watch this webinar for a behind the scenes look at the strategies and technologies that drive successful loyalty throughout the entire customer relationship and across an organisation. In this webinar, we will pull back the curtains on Salesforce’s approach to loyalty followed by a conversation between an existing customer and Salesforce Loyalty Management Product leader.

Today's Tech and Strategies Behind Enterprise-Wide Loyalty

Stop Leaving Customer Data on the Table. 80% of your customer data is trapped in unstructured formats like knowledge articles, PDFs, and videos. Data Cloud unlocks this hidden information, making Agentforce more intelligent and accurate.

Watch our webinar and see how Data Cloud’s vector database and RAG transforms unstructured data into a searchable knowledge source for your agents. Learn practical use cases and start building intelligent agents that leverage this valuable resource.

Don’t miss this opportunity to elevate Agentforce and maximise the potential of AI within your organisation.

Transform Agentforce's potential by surfacing hidden unstructured data

Over 80% of the data within the financial services sector is unstructured, residing in formats such as case notes, meeting summaries, call transcripts, PDFs, images, audio files, and more. Historically, this rich data source has been unavailable and underutilised. 

Watch our webinar to discover how Data Cloud can unlock these valuable customer insights, transforming your CRM workflows and enhancing your business operations. Learn how connecting and processing unstructured data with Data Cloud not only provides a deeper understanding of customer behaviours and preferences but also streamlines your CRM processes, making them more intuitive and efficient. 

This session will also explore how such integrations pave the way for more effective use of Agentforce, enabling financial firms to deliver hyper-personalised customer experiences and drive significant business growth by empowering agents with even more data for personalisation, context, and content creation.

Unlocking Unstructured Financial Data for Deeper Customer Insights with Agentforce

Enable sales teams with Sales Programs that are right inside your CRM to increase seller impact and unlock revenue. And now, with Agentforce Sales Coach you can give every rep a dedicated coach to make them your best rep. With Sales Coach you can scale coaching, give personalised and objective feedback and connect coaching to sales results with AI driven, outcome-based enablement. In this webinar, you'll learn how to:
- Practice pitching, handling objections, and negotiation with realistic role-plays tailored to each deal.
- Receive consistent feedback on strengths, areas for improvement, and actionable steps to advance deals grounded in CRM data.
- Easily assess ROI by analysing win/loss rates of deals with and without coaching.

Level Up Seller Engagement with Programs and Agentforce Sales Coach

Join us for the latest insights from the 6th Edition Small & Medium Business Trends Report, focusing on leveraging technology for growth. We will cover the SMB landscape, how growing companies are prioritising their tech spend, AI's role, and how Salesforce can help you build on your success.

In this webinar, you'll:
- Understand key trends and challenges facing SMBs today.
- Learn how technology investments can drive growth.
- Discover how AI helps scale SMB operations.
- Identify actionable strategies for your business.

Unlocking Growth: AI and Tech Strategies for SMB Success in 2025

Join our Marketing Cloud AI product leaders to discover how Agentforce for Marketing transforms AI insights into tangible actions, driving real enterprise value. In this webinar, we'll unpack the characteristics of an agent and how they work. Then we'll dive deep into Agentforce for Marketing, showcasing both out-of-the-box Marketing Cloud agents and build-your-own marketing agent use cases. 

Experience live product demos that bring these agents to life, including Agentforce Campaigns, which saves you time on end-to-end campaigns by generating briefs, targeting audiences, and crafting customer journeys based on your goals. Additionally, learn how to leverage Agent Builder to create custom solutions tailored to your unique needs, such as automating personalised SMS conversations or the lead capture experience with agents.

We'll Cover:
- The characteristics and functionality of agents
- OOTB Marketing Cloud agents and BYO marketing agent use cases
-  Live demos of Agentforce Campaigns and Agent Builder
- Tips and best practices for how to get started

Get Started with Agentforce for Marketing

Chief Ethical and Humane Use Officer at Salesforce, Paula Goldman, has been working at the intersection of technology, markets, and social good for most of her career.

Transparency is the key to breeding customer trust, Paula says, and when organisations adopt AI, they must inform their customers when they’re interacting with AI, what to expect from it, and how their data will be used. And importantly, when those organisations are designing and building AI tools for different audiences, the people they're building it for need a seat at the table.

How to earn customer trust as you implement AI in business

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Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

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How to earn customer trust as you implement AI in business

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