Name: Mastering Marketing Automation and Next-Gen Webinars for B2B Success
Start: 2024-02-07T14:38:00Z
End: 2024-02-07T14:38:59.000Z
Location: BrightTALK
Rating: 0

Salesforce is the #1 AI CRM, helping every company become an AI Enterprise with one trusted platform, Einstein 1. Our best-in-class CRM for sales, service, marketing, and commerce is deeply integrated with trusted AI and unified data, so companies can create stronger customer relationships, increase employee productivity, and deliver higher margins.

Get a fast solution to AI-powered actionable insights to drive impactful business outcomes.

The numbers don’t lie: 70% of employees in most organisations still lack access to the answers they need from data. Join us to discover how Tableau Pulse gives everyone in your organisation access to the key metrics that matter to them when they need them. With AI-powered, intuitive data experiences embedded into Tableau and mobile-ready, Tableau Pulse empowers customers with a wall-to-wall solution that delivers personalised, contextual, and intelligent insights.

Learn how to help your Sales, Services, and Marketing teams uncover winning trends, get ahead of issues, and make better data-driven decisions across your company.

How to Drive Impactful Business Outcomes with AI-Powered Tableau Pulse

Join our product leadership for an exclusive look into the future of B2C Commerce! Discover our vision to redefine the commerce industry with an AI-powered platform that is composable, extensible, and connected at every layer. See what we are bringing to B2C Commerce this year to empower your team to activate commerce across all channels, maximise revenue, reduce total cost of ownership, and personalise every shopper engagement.

In this webinar you will see how to:
- Scale your commerce platform with confidence with new innovations that improve time to value, speed, and scale
- Create a connected and personalised shopper journey that keeps customers on your site
- Build loyalty with Data & AI on a scalable e-commerce platform built on trust
- Create a fast, flexible, and extensible e-commerce storefront with the latest Composable Commerce innovations

Win the Digital Experience with B2C Commerce

Learn how our latest Privacy Center updates make it easier to anonymize and retain data, saving time and storage costs.

Discover new ways to support privacy requirements. We'll talk about Right to Be Forgotten, Right to Portability, and consent and preferences.

See how Data Mask protects your sensitive data in Sandboxes. Discover the latest innovations that increase product performance and usability.

How to Manage and Protect Data with Privacy Center and Data Mask

Calling all marketers! AI is reinventing data-driven marketing, and now is the time to set your strategy in motion. Join Salesforce experts Daisy Han, Leandro Perez and Evelyn M Cass as we present the latest trends on data, AI, and personalisation from our 9th State of Marketing report, recently launched in May. 

In this webinar, we discuss insights gleaned from nearly 5,000 marketers worldwide, as well as a lens on what's top of mind for marketers in APAC specifically, including:

A snapshot of the biggest trends, priorities, and challenges impacting marketers today
Review & compare marketers' progress on customer data quality, timeliness, and connectivity
How marketers are using and plan to use both predictive and generative AI
And last but not least, we’ll take a look at the top announcements from Connections 2024.

2024 State of Marketing Report: What Every Marketer Needs to Know

MuleSoft Product Roadmap Innovations: Summer 2024

Join MuleSoft Product Leadership and Product Managers for updates on MuleSoft's vision and insights into the technology roadmap. 

Learn how our products and solutions continue to evolve to help your organisation maximise productivity and foster rapid innovation.

MuleSoft Product Roadmap Innovations

Modernise your analytics with the newest enterprise capabilities in Tableau Cloud.
 
Data is mission critical for business, but realizing your data's value requires more than just having it.  

Watch this webinar to learn how global organizations drive mission-critical analytics and unleash AI by moving to the cloud.

Accelerate Enterprise Analytics and AI with Tableau Cloud

Learn how to transform your customer service experience from good to great with Service Product VP and former customer service leader, Matthew Kravitz. 

Join us to learn Matt's 7 actionable digital support best practices including: 
- Developing a Channel Strategy
- How to drive meaningful ROI with Self Service 
- Targeted AI investment to deliver an outcome 
- Q&A with our product and technology leaders

Good to Great: 7 Digital Support Best Practices

The latest State of Sales report, with insights from 5,500 sales professionals, reveals that revenue growth is up, but so are customer demands and competition. 

Join this webinar where you'll hear from the Salesforce team alongside Aussie sales influencers Rana Kordahi and Peter Strohkorb as they discuss key insights from the latest State of Sales report. 

Learn how top performers are navigating:
- Rising Customer Demands: Customers are expecting more personalised experiences and faster turnaround times. 
- AI’s Role In Productivity: AI sees wide adoption (over 80%)— used to improve data accuracy, understand customer needs, and enable reps — but teams still struggle to prepare for it. What are the big hurdles? 
- Employee Satisfaction & Retention - Employee satisfaction is high, but leaders face challenges maintaining that satisfaction. How can they keep retention up?
- Outlook for 2024 - and beyond: What are sales teams doing to keep revenue up and growth strong as they look to the second half of the year?

Inside State of Sales: How Teams Are Growing Revenue Despite Market Challenges

Watch this webinar on maximising revenue potential with Revenue Cloud. Learn how businesses are boosting margins by 20%, cutting quote turnaround time by 34%, and improving cash flow by up to 16%.

The quote-to-cash process is critical to a company's revenue, impacting cash flow, supply chains, and customer agreements. Often, organisations rely on makeshift solutions like spreadsheets, paper, and email to manage sales, order booking, and payments - temporary fixes that don't scale and eventually break down. 

In this webinar, you'll hear:
- how customers using Revenue Cloud have overcome challenges such as disconnected systems, manual processes and revenue leakage 
- how Revenue Cloud's flexible data foundation and composable features automate product-to-cash
 - how to sell intelligently on any channel, manage contracts efficiently with CRM, and speed up deal cycles with generative AI.
- from a special guest Trailblazer on how they are on driving efficiency and improving quote turnaround time.

Unleash the Power of Revenue Cloud to Boost Your Business Efficiency

In today’s rapidly evolving manufacturing landscape, staying competitive requires more than just keeping up with the latest trends—it demands a proactive approach to innovation and modernisation. Learn how MuleSoft is driving innovation and revolutionising manufacturing processes.

During this webinar, our experts will explore how MuleSoft’s advanced integration platform facilitates seamless connectivity across disparate systems, enabling manufacturers to modernise their operations, enhancing collaboration across the supply chain and embrace Industry 4.0 principles.

Key topics to be covered include:

- Understanding the unique challenges facing the manufacturing industry and the need for modernisation
- Exploring the capabilities of the MuleSoft AnyPoint Platform in facilitating seamless integration and connectivity
- Real-world case studies highlighting successful implementations of MuleSoft in manufacturing organisations
- Strategies for leveraging MuleSoft to accelerate innovation and drive competitive advantage
- Insights into emerging trends and best practices shaping the future of manufacturing

Modernising Manufacturing Processes

Join MuleSoft Product Leadership and Product Managers for updates on MuleSoft's vision and insights into the technology roadmap.

Learn how our products and solutions continue to evolve to help your organisation maximise productivity and foster rapid innovation.

MuleSoft Product Roadmap Innovations: Summer 2024

Calling all marketers! AI is reinventing data-driven marketing, and now is the time to set your strategy in motion. Join Salesforce experts Daisy Han, Leandro Perez and Evelyn M Cass as we present the latest trends on data, AI, and personalisation from our 9th State of Marketing report, recently launched in May. We’ll discuss insights gleaned from nearly 5,000 marketers worldwide, as well as a lens on what's top of mind for marketers in APAC specifically, including:

- A snapshot of the biggest trends, priorities, and challenges impacting marketers today
- Review & compare marketers' progress on customer data quality, timeliness, and connectivity
- How marketers are using and plan to use both predictive and generative AI
- And last but not least, we’ll take a look at the top announcements from Connections 2024.

Join Salesforce and ERM in this webinar showcasing how to consume and interpret carbon accounting for Federal  Government agencies to gain efficiencies in data collection, utilisation and decision-making to meet carbon neutrality commitments, including governance and reference measures.

Key take aways from attending: 
- Understand the importance and basics of carbon accounting.
- Get an introduction to Salesforce's sustainability solutions and The Big Zero’s expertise in carbon management.
- Learn how to utilise the data that you’re capturing already
- See a practical demonstration of how the integration of Salesforce and - -The Big Zero can simplify carbon accounting
- Gain insights into real-world applications and success stories in government and beyond

Get a chance to get your questions and concerns answered in real time by our subject matter experts. This webinar will greatly benefit the following: 
- Sustainability Officers
- Environmental Managers
- Compliance Officers
- CFOs and Financial Managers
- IT Professionals
- Business Consultants

Navigating the Race to Net Zero for Federal Government

Generative AI is the #1 technology that IT feels the pressure to onboard quickly. IT leaders need to help their teams skill up fast and bring the power of AI to their organisations quickly so that they don’t get left behind. Join us to learn how Salesforce is democratising AI App Development with our latest no-code and low-code tools, Einstein Copilot and Prompt Builder, to bring AI directly into the flow of work and increase productivity across every department.

Build AI Powered Apps FAST with Salesforce Einstein

Join us at the Small Business Innovation Day Broadcast where you’ll learn how Small and Medium-Sized Businesses (SMB) put technology at the core to find more prospects, win more deals, keep customers happy, and connect all their data on a unified platform.

Enjoy the latest innovations from Salesforce, hear from industry experts and learn best practices you need to grow efficiently and scale sustainably.

You will learn how to:
• FIND more leads and engage your audience with personalised content
• WIN more deals with less effort through automation of your sales process
• KEEP more customers with outstanding personalised service
• CONNECT with your team and seamless customer communication faster
• GROW your business with smarter decision-making 

Register now to be the next game-changer for your business.

Small Business Innovation Day Broadcast

Get an overview of the solutions presented and seize the chance to ask our experts questions about our platform.

Salesforce in Health
With Salesforce Customer 360 for Health, you can:
- Collaborate on a customer-first health platform
- Connect health processes with automation
- Curate health experiences in real time

Connected care from anywhere
Delivering connected care at home can be complex. A core part of our mission at Salesforce is to support our customers who are working on providing healthcare services in the community. You will learn how to:
- Meet patients where they are and enable care beyond the clinic
- Personalise engagement with targeted patient journeys and a single source of truth
- Simplify scheduling and visits with automated tools for care professionals and patients

Integrated referral management for GPs and hospitals
See how Salesforce can facilitate the end to end flow from a patient visiting a GP, through to assessment, triage, and scheduling in the EMR. 

This solution includes smart forms, electronic patient records, OCR, patient and GP communications, and automated workflows- all in a single solution.

Putting People at the Heart of Health with CRM + AI + Data + Trust

Join Salesforce for an exclusive ANZ recap webinar where we'll delve into the most captivating moments and commerce innovations announced at Salesforce Connections 2024. Our industry leaders will explore the latest trends, opportunities, and global insights from over 2,700 commerce leaders surveyed for Salesforce's 3rd edition of the State of Commerce.

Join this webinar to:
- Explore the groundbreaking trends and game-changing ideas showcased at Salesforce Connections.
- Discover how the latest innovations from Salesforce can revolutionise your approach to customer engagement.
- Hear from Salesforce leaders and customer on their key takeaways from Chicago

Delve into the cutting-edge world of CRM and Commerce technology as we uncover the strategies and innovations taking customer engagements to new heights.

Where it all clicks: ANZ insights from Salesforce Connections 2024

Calling all marketers! AI is reinventing data-driven marketing, and now is the time to set your strategy in motion. Join Salesforce experts Daisy Han, Leandro Perez and Evelyn M Cass as we present the latest trends on data, AI, and personalisation from our 9th State of Marketing report, recently launched in May. 

We’ll discuss insights gleaned from nearly 5,000 marketers worldwide, as well as a lens on what's top of mind for marketers in APAC specifically, including:
- A snapshot of the biggest trends, priorities, and challenges impacting marketers today
- Review & compare marketers' progress on customer data quality, timeliness, and connectivity
- How marketers are using and plan to use both predictive and generative AI

Additionally, we will also take a look at the top announcements from Salesforce Connections 2024, the AI learning event of the year for marketing and commerce.

Unlocking Growth with Enterprise Data, AI and Personalisation Strategy

Marketing Cloud Spring '24 Release Highlights

Building Trusted Relationships with Data + AI with Salesforce Data Cloud

Connect with Customers: How to Build a Mobile-First Journey

Dreamforce2U Webinar: Generative AI in Marketing

Key Announcements & Deep Dive into AI-Powered Email Marketing

Unlock the Power of Personalisation with AI-driven Experiences

Marketing Cloud March 2023 New Feature Overview

Bring Real-Time Magical Moments to Your Customer with the Power of Data

Build lasting relationships that drive growth with Marketing Cloud

Watch our exclusive webinar on marketing automation and next-gen webinars to discover strategies on how to streamline marketing processes, boost efficiency, and fuel growth in today's dynamic marketing landscape.

In this webinar, you’ll learn how to:
- Optimise Marketing Strategies: Learn best practices for B2B marketing automation within CRM systems.
- Enhance Client Engagement: Utilise AI insights to score, grade, and engage clients effectively for targeted marketing efforts.
- AI, ROI & Attribution: Master the B2B client lifecycle, leverage AI, and refine marketing approaches for optimal ROI and attribution.
- Next-Generation Webinars: Reinvent digital experiences and leverage engagement data to unlock strategic business outcomes.

Joined by Stefania Dundas, Marketing Optimisation -Manager at Global X, as our special guest speaker, sharing insights on leveraging Marketing Automation & Events Management platforms for customer engagement and growth.

Mastering Marketing Automation and Next-Gen Webinars for B2B Success

Salesforce

Marketing

Digital Transformation

Customer Experience

Customer Engagement

Marketing Automation

Webinar and Video Strategy

Artificial Intelligence

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Enterprise applications have become a crucial piece of infrastructure for many businesses. The enterprise applications community on BrightTALK features the latest insights in enterprise application integration, enterprise application architecture and EAS software. Join the community to gain access to thousands of videos and webinars presented by recognized enterprise information systems experts and arm yourself with the knowledge you need to succeed.

Enterprise Applications

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

In this SaaS and subscription economy, the key to success is customer success. This is much easier said than done as client ecosystems are constantly evolving and their needs and aptitudes vary. Join this community to engage with leaders who are prioritizing and pioneering customer success by helping clients maximize ROI, inspiring account growth and strong client retention.

Customer Success

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Mastering Marketing Automation and Next-Gen Webinars for B2B Success

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