Mastering Marketing Automation and Next-Gen Webinars for B2B Success

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Presented by

Tim Johnston, ON24 | Stefania Dundas, Global X | Danielle Sheehan, Salesforce | Andrew Duong, Salesforce

About this talk

Watch our exclusive webinar on marketing automation and next-gen webinars to discover strategies on how to streamline marketing processes, boost efficiency, and fuel growth in today's dynamic marketing landscape. In this webinar, you’ll learn how to: - Optimise Marketing Strategies: Learn best practices for B2B marketing automation within CRM systems. - Enhance Client Engagement: Utilise AI insights to score, grade, and engage clients effectively for targeted marketing efforts. - AI, ROI & Attribution: Master the B2B client lifecycle, leverage AI, and refine marketing approaches for optimal ROI and attribution. - Next-Generation Webinars: Reinvent digital experiences and leverage engagement data to unlock strategic business outcomes. Joined by Stefania Dundas, Marketing Optimisation -Manager at Global X, as our special guest speaker, sharing insights on leveraging Marketing Automation & Events Management platforms for customer engagement and growth.
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Salesforce is the customer company, helping companies connect with customers in a whole new way since 1999. Its pioneering formula of CRM + AI + Data + Trust helps companies embrace artificial intelligence across Customer 360, its complete portfolio of products that unites every team around the customer on an integrated, metadata-driven platform. You will find videos related to topics that help you deliver personalised experiences your customers expect by using the integrated CRM platform that we call our Salesforce Customer 360 Platform. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more. We also include Trailblazer stories from the APAC region. Visit us at https://www.salesforce.com/au/resources/ to find out more.