Name: Mastering Marketing Automation and Next-Gen Webinars for B2B Success
Start: 2024-02-07T14:38:00Z
End: 2024-02-07T14:38:59.000Z
Location: BrightTALK
Rating: 0

Salesforce is the #1 AI CRM, helping every company become an AI Enterprise with one trusted platform, Einstein 1. Our best-in-class CRM for sales, service, marketing, and commerce is deeply integrated with trusted AI and unified data, so companies can create stronger customer relationships, increase employee productivity, and deliver higher margins.

Watch a replay of Discover Agentforce. 

Leading companies are gaining new levels of productivity with Agentforce. 

Now see how autonomous AI agents carry out tasks for employees and customers — and create major business value. Hear from customers already using custom agents for sales, service, and more.

Discover Agentforce

Watch a recap of the most important takeaways from Dreamforce 2024, specifically for Manufacturing Leaders. 

- Learn how automonous agents powered by Agentforce can deliver better service outcomes for Manufacturing
- Learn how generative AI can help manage the complexity of Manufacturing
- See how you can embrace AI with a foundation of trust
- Discover how to gain a competitive edge with Data & AI

Top Takeaways for Manufacturing Leaders From Dreamforce ’24

Join us for a recap of the most important takeaways from Dreamforce 2024, specifically for Healthcare and Lifescience Leaders.

- Learn how automonous agents powered by Agentforce can deliver better service outcomes for Healthcare and Lifescience
- Learn how generative AI can help manage the complexity of Healthcare and Lifescience
- See how you can embrace AI with a foundation of trust
- Discover how to gain a competitive edge with Data & AI

Top Takeaways for Healthcare Leaders From Dreamforce 2024

Join us for a recap of the most important takeaways from Dreamforce 2024, specifically for Financial Services leaders. 

- Learn how automonous agents powered by Agentforce can deliver better service outcomes for Financial Services
- Learn how generative AI can help manage the complexity of financial services
- See how you can embrace AI with a foundation of trust
- Discover how to gain a competitive edge with Data & AI

Top Takeaways for Financial Services Leaders From Dreamforce ’24

Join us for Salesforce Innovation Day: Broadcast, and learn how to thrive in a new era of artificial intelligence.

With inspiring insights fresh from Dreamforce - you’ll find new ways to deepen customer relationships, boost productivity and business potential with CRM + AI + Data + Trust on one integrated platform.

Witness the power of Agentforce.

Salesforce Innovation Day: Broadcast will deliver the latest learnings, innovations, and solutions from Dreamforce directly to you; so you can unlock the groundbreaking benefits of Agentforce, the world’s first suite of customisable agents and tools, deeply integrated with the Salesforce platform, and take your business to the next level.

Gain unique insights from our local Trailblazers and thought leaders on overcoming challenges in our new era of artificial intelligence.

Hear remarkable stories of customer success, and explore how Agents can augment your business.

Experience the biggest technology shift of our time in this inspiring session.

Salesforce Innovation Day: Broadcast

Want to make sure you catch all of the exciting martech trends and announcements at this year’s Dreamforce?

Don’t worry — we’ve got you covered! Join us for a recap of the top 3 marketing takeaways from this year's event, including everything you need to know about the latest martech trends, product innovations, and exciting announcements. 

Topics discussed include:

- Key innovations and product announcements
- How marketers can use data, AI, and activation to create connected experiences
- New product features in action

Top 3 Marketing Takeaways from Dreamforce 2024

APIs are instrumental in delivering many applications, integrations and processes to improve business agility, connect data and AI. Protecting and managing APIs is important to adopt AI and deliver business initiatives safely. 

However, with API sprawl, organizations are faced with challenges in securing and controlling APIs across diverse architectures.

Learn how API Management on Anypoint Platform can help you improve visibility into all APIs to govern and scale across your organization.

Build, Manage, and Secure Any API with MuleSoft API Management

Join us for a recap of the most important takeaways from Dreamforce 2024, specifically for Retail and Consumer Goods Leaders.  

- Learn how automonous agents powered by Agentforce can deliver better service outcomes for Retail and Consumer Goods
- Learn how generative AI can help manage the complexity of Retail and Consumer Goods
- See how you can embrace AI with a foundation of trust
- Discover how to gain a competitive edge with Data & AI

Top Takeaways for Retail and Consumer Goods Leaders From Dreamforce 2024

Are you looking to empower your data & analytics journey with AI? Watch this session to explore how your data insights and decision-making processes can be transformed with AI and seamlessly integrated into your workflow. 

In this session, we will explore:

Learn  how Tableau Pulse can revolutionize your speed and availability to insight  by Understanding how your most important business KPIs are performing and attributes behind their performance 
Learn  how Tableau’s Augmented Analytics helps users get better perspective of  what’s impacting their business performance
Learn  how Einstein Co-pilot for Tableau enables AI-assisted Data Discovery and  Exploration
Stories from the Field - Use Cases across industries leveraging Tableau's AI  Capabilities and incorporating them in the flow of work.
Learn how to leverage Tableau resources and tools to begin your journey with AI-powered analytics, enabling your organization to quickly and effectively implement these cutting-edge features.

Elevate Your Analytics with Tableau AI

Delivering standout customer service isn’t just about addressing needs; it's about anticipating them. With the integration of AI, data analytics, and collaborative tools like Slack, Salesforce’s Einstein 1 Service Edition redefines what it means to offer truly proactive and personalised service at scale. 

This marquee offering from Service Cloud not only enhances your team's capabilities but also transforms customer interactions into insightful, revenue-generating opportunities. 

In this webinar, discover how Einstein 1 Service Edition can help you learn how to leverage AI tools and real-time data to not only meet but exceed customer expectations, boosting both satisfaction and your bottom line.

Master the Art of Effortless Service with Einstein 1 Edition

Is CRM that tricky? Is it still causing a headache to start your CRM Journey? Join us for an insightful session on simplifying and scaling Customer Relationship Management (CRM) for small businesses. 

This webinar is designed to help small business owners and managers understand the importance of CRM, how to implement it effectively, and how to scale it as their business grows.

5 Ways to Make CRM Easy and Scalable for Small Business

Get a first look at "Digital Lending for India", Salesforce’s made-for-India product for financial services. Learn about the benefits of a unified loan origination platform that accelerates decision-making, reduces costs, and empowers underwriters with comprehensive data and automation. Don't miss this opportunity to explore the future of digital lending in India.

Key Discussion Points:
- Streamlining Loan Origination: Explore how to streamline the entire loan origination journey, from application intake to pre-disbursement operations, ensuring faster and more efficient processing.
- Enhanced Customer Experience: Learn how Salesforce platform improves customer interactions with intuitive interfaces, pre-built journeys, and seamless integrations, resulting in quicker loan approvals and satisfied borrowers.
- Unified Platform Benefits: Understand the advantages of a single platform for personal, home, and auto loans, offering comprehensive data for effective underwriter review and decision-making.
- India-Specific Integrations: Discover the importance of pre-built integrations for Aadhaar authentication, KYC, and bank verification, tailored to meet the unique needs of the Indian market.
- Empowering Underwriters and Agents: See how automation and data-driven insights enable underwriters and mid-office agents to make informed decisions, reduce manual errors, and process a higher volume of applications efficiently.


Watch a demonstration of a modern, streamlined application process and hear from Salesforce product management on the robust roadmap for “Digital Lending For India”.

Modernising Loan Origination: Digital Lending for India

If you’ve ever wondered how to get more done with less, you’re in luck. With Slack’s Workflow Builder tool, nearly 1 million Slack users worldwide are creating time-saving automated workflows without having to write a single line of code.

Slack’s Workflow Builder lets you streamline processes, eliminate manual errors, reduce context switching, and free up valuable human capital to focus on what truly matters: innovation and growth. Best of all, anyone, regardless of their technical background, can deploy it with just a few clicks.

Watch this webinar to learn more and see Workflow Builder in action. You’ll also hear from Mark Burgess, the CEO of Credit Union 1, about how his company is empowering its employees to automate work in Slack and reach their most productive potential.

Automate work and save time with your no-Code Workflow Builder

Join us to discover how Pulse for Salesforce infuses AI-powered insights directly into Salesforce so you can:

- Accelerate data-driven decision-making with purpose-built metrics for Salesforce
- Take action fast with AI-powered insights embedded directly in Salesforce
- Shorten time to value with streamlined configuration to start delivering insights quickly

Learn how to help everyone in your organisation make better, faster data-driven decisions with AI today, so you can grow customer relationships and exceed your targets and goals.

Get more value out of Salesforce with AI-powered insights

Starting, or changing, a CRM system can be daunting. That’s why Salesforce recently launched Pro Suite, a fresh CRM Suite that brings together sales, service, and commerce tools in one application with an intuitive user interface. Whether you are exploring Pro Suite to grow your customer base or alleviate manual work for your team, we are here to help you set a foundation for success with CRM. In this webinar we'll walk through our favorite tips across key features of the suite like: 
- Organization & user management 
- Sales products & price books
- Service user tools, and more!

Join us for an exclusive peek into Salesforce’s journey through data and AI transformations, similar to many enterprise companies. Learn how we foster a data-driven culture by integrating people, processes, and products.

Learn about:

- Analytics Adoption: strategies to bring teams together.
- Change Management: key lessons and insights.
- Best Practices: empowering decision-making with data.
- Use cases for Sales, Marketing and Finance.

Discover how Salesforce runs on Tableau

Want to help your entire organisation get the relevant data they need to make better decisions? Watch now to learn how you can increase productivity and simplify self-service analytics with Tableau+, a new premium Tableau Cloud offering.

You’ll see in-depth product demos, and learn how to:
- Accelerate time to insights and automate data prep, governance, and analysis with Einstein Copilot for Tableau
- Offer personalised, contextual, and intelligent data and insights with Tableau Pulse, including premium features only available with Tableau+
- Bring analytics to new teams and manage analytics in the cloud with Tableau Cloud Manager

We’ve packaged the best of the world’s leading AI-powered analytics to bring insights to everyone. Check out this on-demand session to see it in action, and discover how to get the most value out of your data.

Tableau+: How to Bring Analytics to Every Corner of Your Organisation

The future of Customer Experience should be proactive, and not reactive. Enable your organisation to resolve customer issues before they happen, and notify customers in advance of unavoidable challenges. Be able to personalise all customer engagements from start to finish with the power of Data Cloud. 

In this webinar, you'll learn how to:

- Leverage Data Cloud to anticipate customer needs
- Personalize service interactions at scale
= Drive customer satisfaction and loyalty

Deliver Proactive & Personalised Service with Data Cloud

Digital Grand Slam: How Rawlings Creates a Connected Customer Journey with Marketing, Commerce, and Data Cloud

APAC Marketing Cloud Summer '24 Release Highlights

Turning Data into Meaningful Customer Moments

2024 State of Marketing Report: What Every Marketer Needs to Know

Unlocking Growth with Enterprise Data, AI and Personalisation Strategy

Marketing Cloud Spring '24 Release Highlights

Building Trusted Relationships with Data + AI with Salesforce Data Cloud

Connect with Customers: How to Build a Mobile-First Journey

Dreamforce2U Webinar: Generative AI in Marketing

Key Announcements & Deep Dive into AI-Powered Email Marketing

Unlock the Power of Personalisation with AI-driven Experiences

Marketing Cloud March 2023 New Feature Overview

Bring Real-Time Magical Moments to Your Customer with the Power of Data

Build lasting relationships that drive growth with Marketing Cloud

Watch our exclusive webinar on marketing automation and next-gen webinars to discover strategies on how to streamline marketing processes, boost efficiency, and fuel growth in today's dynamic marketing landscape.

In this webinar, you’ll learn how to:
- Optimise Marketing Strategies: Learn best practices for B2B marketing automation within CRM systems.
- Enhance Client Engagement: Utilise AI insights to score, grade, and engage clients effectively for targeted marketing efforts.
- AI, ROI & Attribution: Master the B2B client lifecycle, leverage AI, and refine marketing approaches for optimal ROI and attribution.
- Next-Generation Webinars: Reinvent digital experiences and leverage engagement data to unlock strategic business outcomes.

Joined by Stefania Dundas, Marketing Optimisation -Manager at Global X, as our special guest speaker, sharing insights on leveraging Marketing Automation & Events Management platforms for customer engagement and growth.

Mastering Marketing Automation and Next-Gen Webinars for B2B Success

Salesforce

Marketing

Digital Transformation

Customer Experience

Customer Engagement

Marketing Automation

Webinar and Video Strategy

Artificial Intelligence

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Enterprise applications have become a crucial piece of infrastructure for many businesses. The enterprise applications community on BrightTALK features the latest insights in enterprise application integration, enterprise application architecture and EAS software. Join the community to gain access to thousands of videos and webinars presented by recognized enterprise information systems experts and arm yourself with the knowledge you need to succeed.

Enterprise Applications

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

In this SaaS and subscription economy, the key to success is customer success. This is much easier said than done as client ecosystems are constantly evolving and their needs and aptitudes vary. Join this community to engage with leaders who are prioritizing and pioneering customer success by helping clients maximize ROI, inspiring account growth and strong client retention.

Customer Success

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Mastering Marketing Automation and Next-Gen Webinars for B2B Success

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